4S stores have big "action" gold September price war or will start

August is coming to an end, ushering in the hottest September and October of each year. Since May, Jiangmen's auto market has entered a rather dismal season, continuing until August, although some businesses feel that the auto market has improved in July. However, in July, the number of vehicles on the new vehicle at the vehicle management bureau still fell by two units compared with June. After the blowout of the auto market in 2009, manufacturers significantly increased their production capacity in 2010, and dealers will seize the last “Golden September”.

Many 4S stores have big "actions" in September

“You did not feel that the discounts for Jiangmen 4S stores have started to increase since mid-August.” Zou Dongquan, head of marketing at Shengsheng Buick, said in an interview with a reporter from Southern Capital that the introduction of a streamlined Excelle will begin at the end of August [Reviews Forum], manufacturers guide price of 999 million, while continuing to offer 10,000 yuan in the 4S shop, sales of 89,900 yuan, and Regal [review picture forum], LaCrosse [review picture forum] and other models will continue to implement the first installment payment The preferential policies, the cash can also be discounted four or five thousand dollars, and this aspect of the publicity will continue to expand. In Lilang Dongfeng Yueda Kia 4S shop, in the original discount, in September will soon launch a 1,000 yuan oil car for car customers and to send 1,000 yuan to pay for the expansion of preferential insurance, Li Tai Dongfeng Nissan will hold a big celebration event, Ford 4S shop The parties also revealed that they will hold larger events. And more dealers are bound to fall behind, discount promotions will be the main theme of this year's September.

"September is not to fight for the market but to clear inventory."

"September? That is definitely a price war," Jiang Jiang Chang Jianghuai 4S shop general manager Shen Jianmin said in an interview with Southern Metropolis reporters, starting from August, "the auto market is not relatively poor, but very poor", the number of people into the store is very less. Shen Jianmin said that this year's auto market environment is still not good, including stocks in Guangzhou and other places is still very large, so "in September this year is not to compete for the market, more of the purpose may be to sell inventory." The general manager of a joint venture brand 4S store in Jiangmen was still very dissatisfied with the large production capacity increase this year when interviewed by Nandu reporters and questioned why the manufacturers still did not adjust their production capacity. The general manager said Jiangmen’s auto market will still maintain “strong brands continue in September” "Strong, weak brands continue to be weak". The relatively unique auto market environment added a hint of worries to the auto market in September this year, and sales promotion became more helpless.

Dealer: Competition will be more intense

With the announcement of the second batch of energy-saving products Huimin project subsidy list, the "3000 yuan" subsidy discount war will be sure to further upgrade in September, "the current offer is more than a little confused," said Zou Dongquan, including many 4S The stores have big discounts, but they haven't been announced. Southern reporters did understand that some 4S stores have very big discounts for potential customers. For an expectation for September, Gong Zhigao, general manager of Li Tai Dongfeng Nissan 4S Store, said conservatively that it must have grown more than in August, and that the concept of “Golden 9 Silver 10” slowly began to fade in recent years. The competition between the two will certainly be even fiercer. In interviews with reporters from the Southern Metropolis, they did not feel that the dealers were very much looking forward to September this year. Instead, they were more worried about inventory and a wide range of price wars.