Yesterday, Foton Motors Changsha Automobile Co., Ltd. signed a contract for 5,000 Fukuda-era light trucks with Michna, the largest oil company in Indonesia, with a total value of RMB 320 million.
It is understood that the signing of such a huge export order for trucks was the first time in the history of Hunan's automobile industry, and it was also one of the largest orders for domestic truck exports after the financial crisis.
At the time of the most severe impact of the global financial crisis, Foton Motors Changsha Automobile Factory, like many domestic automobile manufacturers, has experienced a series of export cancellations and arrears in fees. In the face of the severe situation, Changsha Automobile Factory paid high salaries to overseas senior marketing talents and achieved a reserve of talents proficient in English, Russian, French, Arabic and other languages. Overseas marketing strength has grown significantly in the crisis.
After nearly a year of hard work, the overseas operations of Foton Motors Changsha Automobile Factory resumed rapidly. In addition to the rapid recovery of traditional overseas markets dominated by Vietnam, new markets were also expanded in South Africa, Southeast Asia, Central and South America and many other countries and regions. More than 40 new sales channels were established. From January to October this year, the Changsha Automobile Factory achieved a converse trend, with 78,000 cars produced and sold, a sales revenue of 3.9 billion yuan, a year-on-year increase of 43.7%, and an overseas export of 10,000 units, a year-on-year increase of 20%. The annual export is expected to exceed 12,000. Taiwan, achieving sales revenue of 100 million U.S. dollars. Fu Chaoyang, deputy secretary of the Party Committee of the Foton Motors Changsha Automobile Plant, introduced that in 2010, he will move forward with the goal of exporting 15,000 units to trucks, securing the first position in the truck export industry for two consecutive years. The goal of Changsha Automobile Factory is not just the developing country market, but it is poised to enter the markets of developed countries such as Europe and the Americas.