In the first six months of this year, BMW has maintained a double-digit growth rate in China. In the words of BMW Group Director Nicolas Peter, this further emphasized that the Chinese market is the most important market for BMW. However, for the average annual growth rate of 17%, he believes that there is still room for improvement and improvement. It is possible to further develop the potential of the Chinese market through new product planning and continuous investment in China.
“No country in the world has such a plan to promote the development of electric vehicles as comprehensively as the Chinese government. I am sure that China will become a promoter of electric vehicles and electric drive technology in the future,†Peter told the media at the 2017 Frankfurt Motor Show.
It is understood that by 2025 BMW will launch 25 new energy models worldwide, of which 12 models are pure electric models and 13 models are plug-in hybrid models. BMW will enter a comprehensive product offensive in the next two years and publish a total of 40 new products. For the Chinese market, BMW will introduce 5 Series plug-in hybrid models and modified i3.
Localization is undoubtedly a key development for BMW in the Chinese market. “Although China currently implements a double-credit system, we have no plans to increase or develop additional joint venture partners.†Peter affirmed, “BMW will have only one joint venture partner in China. Only mutual trust can boost the long-term sustainable development of the business. â€
For the future investment, BMW also clarified the two directions of “electricity†and “intelligent†and pledged to have 8%-10% of investment.
Ten years ago, for the first time, BMW pointed out in the "First Strategy" that it is the strategic pillar of motorization. This year, BMW will achieve a total sales of 200,000 electric vehicles. Since the launch of the first pure electric car i3 in 2013, BMW currently has a large number of plug-in hybrid models. This means that BMW's "development of electric vehicles" stage goal has been completed, BMW officially entered the second stage of electrification. From a global perspective, due to the different developments in the electric vehicle market, BMW is required to continue to flexibly apply the two different engine driving methods: traditional internal combustion engine and electric drive.
BMW's commitment to society is also reflected in the issue of sustainable development of electricity. For example, the power source for manufacturing BMWi3 is mostly from wind power and hydropower used in the production of carbon fiber materials. The new Dadong plant has further increased its production capacity, expanded its production scale, and created examples for sustainable and innovative production.
In terms of smart driving, BMW has established an autonomous driving center with two major partners Intel and MobilEye in the north of Munich, integrating all talents and resources and forming a strong partnership with Continental, Delphi, Fiat and Chrysler. At present, BMW's R&D investment in China is concentrated on R&D, design and battery center.
In order to further understand the Chinese market, Peter, who had just taken office at the beginning of the year, has visited China four times. He is responsible for financial affairs and related issues in the Chinese market and has a strong sensitivity to the business logic behind BMW's corporate strategy. As he concluded, the product can further strengthen the brand's power to meet the expectations and needs of consumers, and of course, it also supports the profitability of BMW in investing in the future.
The following is an interview record:
Media: Why are there so many products at this point in time and there are so many EV products launched so intensively? In addition, we learned from the German media that the German automotive industry is under great pressure. Many media think that the German automotive industry has missed the electric car and autopilot and has not kept pace with the development of the times. What do you think about this issue?
Peter: First of all, we can only represent BMW's attitude and can't represent all German car manufacturers. BMW never missed this trend. It can even be said that BMW is the leader of this trend. Ten years ago (in 2007) we had already released "The First Strategy." One of the pillars of "The First Strategy" is electric. At that time, electrification was a very important part of the company's strategy. Ten years ago we have realized that reducing emissions will affect the future development of the entire industry, which is why we have developed the BMW i3. We are very pleased that the BMW i3 is now very successful and sales are steadily increasing. In 2017, so far, i3 has set a sales record and is the sales champion of this level of electric car segment market. This time, everyone can see two i3 models at the Frankfurt Motor Show. One is an upgraded version of the i3, one is the i3s – the i3s are more sporty models.
The social commitment of BMW is not only reflected in the products. Our pursuit of sustainable development is 360 degrees. For example, we have invested heavily in factories. For example, the new Dadong plant is a good example. It is second to none in terms of sustainability and innovation. In addition, in the development of the BMW i3, many of the power sources used to manufacture BMWi3 are wind power and hydroelectric power used in the production of carbon fiber materials. This is an illustration of the use of green energy, and it is also a manifestation of our commitment to environmental protection.
Of course, globally, the development of the electric vehicle market is different, which means that we have to flexibly apply the two different engine driving methods, the traditional internal combustion engine and the electric drive. For example, China has become the largest market for electric vehicles in the world, but other BMW-operated markets have not developed as fast as electric vehicles, so we must implement electric cars and traditional internal combustion engine cars in our product lines. Balanced to meet the needs of different markets.
Media: You are responsible for BMW's business throughout China. How satisfied are you with BMW's performance in the Chinese market? The luxury market in the Chinese market Your competitor Mercedes-Benz is the No. 1 player. How do you evaluate the performance of Mercedes-Benz in China? At the same time, we also saw that the number of models in BMW's products is very large. I would like to know if there are domestic models for other models besides the X3 domestic plans. Just now you mentioned that BMW has already had a very strong partner in autopilot. I want to know who the partners are, and where are the strong strengths?
Peter: You asked me if I was satisfied with BMW's performance in China. I want to say it is not.
Saying "yes" is mainly because our development is indeed very strong. Our average annual growth rate is about 17% per year. This is a very high growth rate. I am satisfied with this. However, I would say "No". I think there is always room for improvement and improvement. I have great confidence in the Chinese market and I firmly believe that this market will continue to maintain a positive momentum of development in the future because our market analysis shows that BMW is still the strongest brand and most popular brand in the Chinese market.
About the situation of competitors in China. First of all, I want to emphasize that BMW likes to compete. We are not afraid of competitors. Competition is in the genes of BMW. From my personal point of view, the first does not only mean sales, the first also means a lot of things, such as the first in innovation, the most abundant funds, innovation and so on. It can be said that BMW is developing in a balanced manner in these areas. This is a very good place to do.
In terms of investment, for example, our investment in the Chinese market is very large (such as new factories, new R&D centers, etc.), which provides a very solid foundation for us to continue to maintain a positive momentum of development in the future. As mentioned earlier, we will have 40 new products launched, and these products will also have a new positive image in the Chinese market.
Talk about the progress of localization. In the cooperation between Shenyang and BMW Brilliance, I am very satisfied with myself. The success of such a partnership is not only reflected in the performance indicators, but also reflected in the cooperation between the two parties that established a very trusting relationship.
Will there be more localized domestic models? I can only tell you that this is very likely. However, please understand that I cannot tell you today what the specific model is. When I go to China in the future, I hope that I can give you some information, so let's look ahead.
Next, let's briefly introduce BMW's partner in autopilot. Our two major partners are Intel and MobilEye. We have established an autonomous driving center in the north of Munich. We can integrate all resources. We also have very successful well-known supplier partners such as Continental, Delphi, and Fiat and Chrysler. It is our powerful partner.
Media: BMW has a lot of domestic models in China, and there are very good models, such as the 5 Series, 3 Series, and X1. We also feel a bit sorry to see that the performance of the 2 Series and 1 Series sedan is not so ideal. How can you enhance the market competitiveness of each model in launching new models and achieve better market performance?
Peter: We do have many very successful models, such as the BMW 5 Series, the BMW 3 Series, and the BMW X1. In addition, China is also the most important market for the BMW 7 Series, and the BMW X5 and BMW X6 have very strong performances in the Chinese market. . Referring to the new BMW 1 Series sports sedan, we have now achieved what we expected at the time. I think that when a new product is introduced to the market, it takes a certain amount of time to be accepted by everyone. We have to give it time to achieve the market penetration rate it can achieve. I am very confident that this car will perform better in the future. It is better now.
The media: Just now you emphasized that the X7 is also very important for the Chinese market. BMW will introduce 40 models in the next two years. Which models will give you special expectations in the Chinese market? Could you give some examples?
Peter: This issue is very closely related to the future development trend of China that we just mentioned. I can tell you very clearly that China will become an enabler of electric vehicles and electric drive technology in the future. why? Because no country in the world has such a comprehensive plan to promote the development of electric vehicles as the Chinese government, it will change the entire automobile industry. I think that in the future, our focus in China must be on new drive technologies. China is our new Drive technology promotion benchmark. We have already announced that we will introduce the 5 Series plug-in hybrid vehicles in China. The 5 Series plug-in hybrid vehicles can meet the needs of customers to the greatest extent. We will also introduce i3, which will be changed in the future. These will all become us in the future. The key models in the Chinese market.
Media: What is the original intention of BMW to launch a large-scale luxury car strategy at this time? What kind of market goal should be achieved? In addition, why BMW thinks its electric vehicle strategy is leading? I see the information that i brand entered the second stage, but competitors stay on top of single platform investment. What does this sentence mean? Why are we leading?
Peter: Why did we launch so many luxury cars in the near future, such as the 8 Series and X7, and the large-size coupe of the 6 Series GT? These are our benchmarks in the premium car market. There are several points: First, in order to strengthen our brand power, our brand is very strong in China, and it is also in the world, but we hope to be able to do better and further strengthen our brand; Second, we know that we The owners have more expectations for large luxury cars, and we hope to meet their needs. Third, as the CFO, I would like to say that we need more profits to invest in the future, in the future technology and the future Do more investment in innovation, especially when I mentioned electric and automatic driving. Therefore, there is a very strong business logic behind the launch of a large luxury car strategy.
Why does BMW say that it has entered the second stage of electrification? Since the first stage was the announcement of the development of electric vehicles, this stage has been completed and the established goal has been achieved: from BMW's first pure electric vehicle i3 was released in 2013, BMW now has a lot of plug-in hybrids Powered vehicles, BMW's electric vehicles in the entire luxury car brand, the most abundant electric vehicle products, the most complete segment market. This year we will achieve the goal of accumulating 200,000 electric vehicles. It can be very proud to say that not all automakers can achieve this.
Media: BMW has been developing very well in China in the past few years. I think this has benefited from two aspects. On the one hand, it benefits from the rapid growth of the Chinese market; on the other hand, it benefits from the Chinese team. Now there are several problems in China. The Chinese market has turned into low growth since the beginning of this year. In the first half of this year, the growth rate was only 2%. Authoritative statistics predict that the future growth will be within single digits. This poses many challenges to various manufacturers. Second, there have been many changes in China’s policies. For example, the implementation of the double-point system and the recent mention of the development of new energy vehicles have become the highlight. Behind these changes is the fact that various multinational corporations want some new solutions. For example, a large number of Companies such as Ford and Volkswagen have entered into joint ventures with Chinese companies. The joint venture used to be a company with only two joint ventures and now become three joint ventures. BMW has only one joint venture in China. This change is not a challenge for BMW. ?
Peter: BMW has only one joint venture partner in China. We are very satisfied with the cooperation between the two parties. I told you very clearly and straightforwardly that we did not have any plans to increase or develop additional joint venture partners. why? Having a good partner is crucial to the development of BMW. In the partnership, we need a lot of mutual trust so as to boost the long-term development of the business. China is a very important market. We need such mutual trust.
The total volume of China's auto market is now growing slower than before. I think this is a normal phenomenon. We call it a normalization process. BMW has already foreseen the development of such a trend because economies like this have maintained high double-digit growth from 2005 to 2015, and it is impossible to continue such growth for a long time. BMW expected this slowdown and has already prepared for it. I would also like to stress that although the overall market growth rate has slowed down in 2017, China is still the most important market for BMW and the largest market. From the point of view of growth, we will have a growth rate of 17% by July of this year. This is a very clear signal. The growth of the Chinese market is still very impressive.
When it comes to the issue of new energy vehicle integration, the government's proposed new rules and regulations are a challenge for manufacturers and the entire automotive industry. But we absolutely have confidence in achieving this goal, and I think BMW's preparation for this is very good. To give you a similar example for reference, in the past few years Norway also introduced such a goal, new energy vehicles to reach a certain amount, BMW is now not only reached a goal in Norway, and the highest penetration rate in the Norwegian electric car market, up to 50%. It is very good that the Chinese government has not only put forward requirements but also set targets for the construction of electric vehicle infrastructure. This will enable the electric vehicle market to develop very comprehensively.
Media: Your competitors choose new partners, mainly to meet the Chinese government's double-credit policy. BMW is the only one among German companies. Do not take this route. You are very confident that you can rely on your own ability to meet China. Is the government's points standard different?
Peter: Yes.
Why do I feel so confident? I would also like to say one detail. Our most important model in China is the 5-series long wheelbase version. We have a 5-series plug-in hybrid model. We already have a very good foundation and will launch more such new energy vehicles in the future, so I think there must be no problem in this respect.
Media: In the product planning section, we feel that BMW's domestic plans for the X series have grown later than the market, and also later than the competition. I would like to know about the domestic X series, such as the X7, and whether the X5 will be accelerated in the future. Made in China? The second one, you just said that you attach great importance to the Chinese market. I remember when Cai Che took over from Mercedes-Benz when he took over the company seven or eight times a year. Is it possible that you plan to visit China several times a year?
Peter: Because I just took office, in order to understand the market, I've been to China four times this year. I will go back this year to learn about the Chinese market together with the team. Just now you also mentioned that because of the strong team in the Chinese market, I am very confident that with such a good team and such a good partner, we can continue to succeed in this market, and I will often go deep into the market.
With regard to the problems of domestically produced other X series models, there is no domestic plan so far. This is due to reasons, because in the next few years, BMW will focus on the development of electric motors, and there will be better development in the future. In the future, there will be more localized models in China. Which models will be localized in the future? There is no decision yet. Please look forward to it.
Media: I noticed that this time the Auto Show released a new car that was not the same as before. The 8 Series already had the M8 GTE when it was not on the market. The X7 Concept concept car directly introduced the iPerformance version. What does this mean for BMW?
Peter: Mainly because of the globalization of digitalization, now we can not only display cars in 4S stores or exhibitions, but because of the Internet, we can all know all kinds of information very well.
We have been trying to use more and better communication channels to communicate new products with everyone and constantly try to find the best distribution channel and environment for each model. For example, in the release of the 8 Series concept car, we chose the Este manor in Italy. From the overall environment, it is very much in line with our new car.
Chain hoist is a type of lifting device that uses a chain to lift and lower heavy loads. It typically consists of a chain, a lifting hook, and a hand-operated or motorized mechanism that moves the chain and hook up and down. Chain hoists are commonly used in industrial settings such as factories, warehouses, and construction sites to lift and move heavy equipment, machinery, and materials. They are available in various sizes and capacities to suit different lifting needs.
The lifting capacity from 0.2 ton to 20 ton, lifting height 2 m to 50 m, chain hoists are widely used in different places such as workshop, warehouse, port, maintenance workshop, etc. as a part of Overhead Crane, Jib Crane , Gantry Crane, Port Crane, etc.038
Chain Hoist,Compact Safe Chain Pulley,Dead Slow Electric Chain Block,Electric Manual Operation Chain Hoist
HENAN MAJOR INDUSTRIES IMP. & EXP. CO., LTD. , https://www.henanminingcrane.com