Dongfeng Components Develops Eight Measures to Ensure Marketing in 2010

The reporter learned from Dongfeng Auto Parts (Group) Co., Ltd. that in 2010, the marketing work will focus on further changing marketing concepts, having a stronger market concept, and truly establishing a market-oriented and customer-focused thinking. The overall marketing will build Dongfeng Parts and Components Corporation into a market-oriented company.

Xia Xiaochuan, deputy general manager of Dongfeng Components, said that in 2010, the actual actions of market expansion will support Dongfeng’s 10-year long-term strategic goal of “three steps”; in terms of business philosophy, it must have stronger market awareness and build a market. A new company oriented; it is necessary to further transform its marketing concepts, focus on market, product, and R&D planning activities as the core to carry out overall marketing; focus on building projects and manufacturing two teams; and increase investment, technology, and talent concentration by improving project management. In the future business plan to assume its due responsibilities.

It is understood that in order to ensure the realization of the 2010 business objectives, Dongfeng Parts has formulated eight specific marketing strategies, including: integrating market resources, implementing market planning and systematic marketing system step by step, and gradually establishing a regional market management system to build a group. The company’s spare parts sales platform will implement marketing network, information, channel resource sharing, and business policy specifications during the year. It will establish a customer base corresponding to the Group’s corporate vision, focus on cultivating strategic customers, and increase the contribution of major customers; and leverage technical and collaborative marketing advantages. Innovate marketing methods, adjust market sales structure and income growth methods.

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