2014 last month, straighten the Dongfeng shares for two years finally spoke up, "Dongfeng shares has come out of adjustment" and will launch a new Dongfeng light trucks based on the Department of National IV standards N and D lines in the country, reported that about 40 Variety. As a mainstream company in the field of light trucks in China, this time it can be described as an eye-catching and highly respected one.
According to insider sources of Dongfeng, the company's previous brand strategy was mainly in a horizontal layout, including low grades including Freiko, mid-range mainly based on Dolly Card, and high grade based on Capt. After 2015, with the opportunity of borrowing from the country, Dongfeng will separate the platform and the brand to build two brands, Capt and Dolika, with different configurations of the same platform to form high, middle, and low grades to meet the needs of different forms of transportation.
Dongfeng sanitation vehicle
According to insider sources of Dongfeng, the company's previous brand strategy was mainly in a horizontal layout, including low grades including Freiko, mid-range mainly based on Dolly Card, and high grade based on Capt. After 2015, with the opportunity of borrowing from the country, Dongfeng will separate the platform and the brand to build two brands, Capt and Dolika, with different configurations of the same platform to form high, middle, and low grades to meet the needs of different forms of transportation.
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