After making a breakthrough in the heavy-duty truck market, Foton Motors Changsha Automobile Factory focused its attention on the high-end market of light construction vehicles. After rigorous and meticulous market research and planning, Foton Motor's Changsha factory launched a heavy hit, launching the brand “Saioâ€, which aims to create “China’s first high-end light-duty construction vehicleâ€.
With the rapid development of China's economy, the light construction vehicle market will continue to be refined, and the traditional light-duty truck market, which mainly meets transportation functions, will gradually enter the mature stage. Lightweight construction vehicle users pay more attention to product functionality while paying more attention to Product comfort, safety, personal appearance and vehicle quality, user demand upgrades to promote the emergence of high-end market. Faced with such a huge potential market, major domestic manufacturers have been gearing up to try their best. As the leading brand of domestic light trucks, Foton Motor Changsha Automobile Factory has targeted the market and established a special research group for high-end light-duty trucks two years ago. It has successfully developed high-end models and strongly promoted “Seoul†high-end light-duty trucks.
The brand new “Sail†high-end light-duty construction vehicle launched by Foton Changsha Automobile Factory has five selling points: “super power, superior body, super frame, superb control, and ultra high performanceâ€, and it is far ahead of the current market in product functions. Other low-end brands, the market is very optimistic about the prospects. The Foton Motor Changsha plant is no longer satisfied as the industry leader in the low-end and light-duty construction vehicle market. The Foton Changsha plant clearly has a bigger “ambition†for the fully launched “Saioâ€â€”its goal is not only to be in the marketing performance. In order to succeed, it is necessary to perfect the product quality and service through the perfect interpretation and exertion of its brand concept “One step ahead, step by step†to create a “Fist†brand, laying the foundation for its high-end light construction vehicle market at one stroke. As a leading company, it has become China's high-end light engineering vehicle product and service standard formulation, and ultimately completed the high-medium and low-level products in the light construction vehicle market, "full bloom" strategic layout.
For enterprises to have new vitality, they must adapt to the needs of consumers, constantly launch new products and open up new markets. From the perspective of globalization, Foton Motors Changsha Plant, integrating high-quality resources and leading technology in the industry, has created a high-end brand of “Sailâ€, which is believed to bring fierce impact to the light-duty truck market, and will also bring to the construction vehicle customers. More income.
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About Foton Motor
Beiqi Foton Motor Co., Ltd. (referred to as Foton Motor) was established on August 28, 1996. It is a listed company with cross-regional, cross-industry and cross-ownership ownership. Headquartered in Changping District, Beijing. It is the first brand of commercial vehicles in China. With more than 17 billion yuan in assets and more than 28,000 employees, the company has a Beijing-based management center and owns vehicles and vehicles in nine provinces and cities including Beijing, Hunan, Tianjin, Shandong, Chongqing, Hubei, Liaoning, Guangdong, and Chongqing. Component Business Unit, R&D Branch Large-scale enterprise groups located in China, Japan, Germany, Taiwan and other countries and regions.
Beiqi Futian Co., Ltd. Changsha Automobile Factory (referred to as Foton Motor Changsha Automobile Factory) was established on May 7, 1999, and the factory integrates R&D, production, sales and service. More than 2,700 employees have already had an annual production capacity of 100,000 commercial vehicles. The factory is registered in Changsha Economic and Technological Development Zone. Futian Automobile Changsha Automobile Factory has continued to grow rapidly since it was put into operation. In the 11 years, it has produced and sold 500,000 vehicles, making it the most important strategic base in the south of Foton Motor. During the “Twelfth Five-Year Plan†period, Foton Motor’s Changsha Automobile Plant will build a new 300,000 truck and new energy vehicle production base, covering an area of ​​1,500 acres and a total investment of 3.2 billion yuan.
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