Recently, the Ministry of Commerce entrusted the China Automobile Dealers Association to hold a "Brand Management Measures Revision Symposium" in Beijing to discuss the "Automobile Sales Management Measures (Draft for Comment)" (hereinafter referred to as the "New Measures"), which indicates the new "Measures". The introduction of the arrow has been on the string.
It is understood that the new "Measures" will be officially implemented in 2015. According to the new ideas, the strength and monopoly position of vehicle companies in the industrial chain will be weakened.
In this regard, Li Jinyong, the general manager of the huge group, said in an interview that the introduction of the new "Measures" will be very beneficial to the healthy development of the entire automobile sales industry. "The Measures for the Administration of Automobile Brand Sales in 2005" (hereinafter referred to as the old " "Measures"), only consulted the opinions of the Automobile Industry Association, and did not solicit the opinions of the Automobile Circulation Association. That is to say, the old "Measures" are more in the position of car manufacturers to regulate the car, so the good is mainly reflected in the car manufacturers. On the other hand, the interests of auto dealers have not received enough attention, which directly caused the contradiction between auto dealers and auto manufacturers to become increasingly irreconcilable.
It can be seen that under the environment that the national economy has changed from a high-speed growth stage to a medium-high-speed growth, the old "Measures" are insufficient to cope with the gradually mature Chinese automobile industry. The domestic automobile market has experienced a balance from supply and demand to supply and demand, and then to the present. In the process of oversupply, the old "Measures" did not advance with the times, and the introduction of the new "Measures" is already the general trend.
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