The new technological revolution caused by the Internet has just begun. The traditional Internet industry actually realizes the integration of online and offline through e-commerce, so that the traditional industry can improve quality and efficiency, and transform and upgrade. As the Prime Minister said at the State Council executive meeting on April 1st: Do not think that e-commerce is only a virtual economy. In fact, it directly drives the real economy, whether it is B2B, B2C or C2C. More importantly, e-commerce has greatly reduced the cost of circulation, which has contributed to the vitality of the Chinese economy. On May 4, the State Council issued the "Opinions on Vigorously Developing E-Commerce to Accelerate the Cultivation of New Economic Power" and deployed to further promote the development of e-commerce innovation. The author believes that e-commerce plays a pioneering role in the traditional industry of Internet transformation, and e-commerce will also play an important role in the integration of the real economy. Article 3 of the Opinions clarifies the main objectives of vigorously developing e-commerce and cultivating new economic power. By 2020, the e-commerce market with unified opening, competition, order, integrity and law-abiding, and security and reliability will be basically completed. The deep integration of e-commerce and other industries has become an important platform for promoting entrepreneurship, stabilizing employment, and improving people's livelihood services. It plays a key role in the simultaneous development of industrialization, informationization, urbanization, and agricultural modernization. Innovative service for people's livelihood. Actively expand new channels of information consumption, innovate mobile e-commerce applications, and support the development of e-commerce platforms for urban and rural residents' communities to provide commercial and comprehensive services such as daily consumption, housekeeping services, remote payment, and health care. Accelerate the deep integration of traditional media and emerging media, enhance the cultural enterprise network service capabilities, support the development of cultural products e-commerce platform, and standardize the network culture market. Support education, exhibition, consulting, advertising, catering, entertainment and other service companies to deepen e-commerce applications. Encourage the support of tourist attractions, hotels and other online marketing, standardize the development of online travel booking market, and promote the innovation of tourism online service model. Accelerate the establishment of a national Internet platform, improve the online complaints online complaints and after-sales rights protection mechanism, study and formulate 7 days no reason to return the implementation rules, and promote the healthy and rapid development of online shopping consumption. Promote the development of e-commerce in traditional trade and circulation enterprises. Encourage large-scale retail enterprises with conditions to open online shopping malls and actively use mobile Internet, geographic location services, big data and other information technologies to improve circulation efficiency and service quality. Support small and medium-sized retail enterprises and e-commerce platforms to complement each other, strengthen the integration of service resources, and promote the integration of online transactions and offline transactions. Promote the construction of online markets for various professional markets, accelerate the transition to a networked market through online and offline integration, and study and improve relevant measures for the development of e-commerce platforms in the energy, chemical, steel, and forestry industries. Formulate and improve the supervision and management measures for Internet food and drug operations, standardize the operation of food, health food, medicine, cosmetics and medical device networks, strengthen the construction of the monitoring and supervision system for the Internet food and drug market, and promote the development of pharmaceutical e-commerce. Actively develop rural e-commerce. Strengthen the integration of the Internet with agricultural and rural development, introduce modern management concepts and methods such as industrial chain, value chain and supply chain, study and formulate opinions to promote the development of rural e-commerce, and issue support policies and measures. Strengthen the standard system of fresh agricultural products, animal and plant quarantine system, safety traceability system, quality assurance and safety supervision system, and vigorously develop the cold chain infrastructure of agricultural products. Carry out e-commerce into the rural comprehensive demonstration, promote information into the village, and use the Wancun Qianxiang market network to improve the e-commerce service environment in rural areas. We will build a technical standard system and product quality assurance system for geographical indication products, support the use of e-commerce platforms to promote and sell geographical indication products, encourage e-commerce platforms to serve one village and one product, and promote branded agricultural products to go out. Encourage agricultural production materials enterprises to develop e-commerce. Support the development of forestry e-commerce, and gradually establish a forest product transaction credit system, forest products and forest rights trading service system. Innovative industrial production organization. Support production and manufacturing enterprises deep chemical networking, cloud computing, big data, three-dimensional design and printing and other information technology in all aspects of production and manufacturing, establish a network manufacturing management system to interface with customer e-commerce systems, improve the processing speed and flexibility of processing orders Manufacturing capability; facing the individualized needs of online consumers, establishing a networked management model, and developing production methods with customized sales and personalized customization. Encourage e-commerce enterprises to vigorously carry out brand management, optimize the allocation of research and development, design, production, logistics and other advantageous resources to meet the needs of online consumers. Encourage creative services, explore the establishment of a productive innovation service platform, and provide innovative, entrepreneurial services such as design, testing, production, financing, and operations for start-ups and creative groups. Promote new tools for financial services. We will build a mobile financial security and credible public service platform, formulate policies and measures for related application services, and promote financial institutions, telecom operators, bank card clearing institutions, payment institutions, e-commerce companies, etc. to strengthen cooperation in mobile e-commerce. Large-scale application; promote the application of mobile intelligent terminals with hardware digital certificates and algorithms specified by the national cryptographic administrative department to ensure the security and authenticity of mobile e-commerce transactions; formulate online payment standard specifications and systems, and improve e-commerce online payment Security, meet the needs of e-commerce transactions and financial services in the public service sector; encourage commercial banks and e-commerce companies to carry out diversified financial services cooperation to improve the quality and efficiency of e-commerce services. Standardize new products for networked financial services. Encourage securities, insurance, public funds and other enterprises and institutions to carry out network innovation in accordance with the law, improve the Internet insurance product audit and information disclosure system, and explore the establishment of new types of supervision methods for Internet financial activities such as Internet securities, insurance, and public fund products sales. Standardize the construction of e-commerce platform for insurance industry, study and formulate relevant support policies for credit guarantee insurance involved in e-commerce, encourage the development of new businesses such as credit and credit insurance for small and micro enterprises, and personal consumption performance guarantee insurance, and expand the scope of credit insurance policy financing. Improve the insurance policy for online travel service companies. China's e-commerce has developed into three major advantages: a perfect e-commerce platform, a large modern logistics system, and secure third-party payment. These three advantages provide new guarantees for the traditional Internet industry, and also provide the basic tools for mass entrepreneurship and innovation. The complementary advantages and resource integration of e-commerce and traditional industries will also promote the transformation and upgrading of traditional industries through the Internet.
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