As a new type of illumination source, LED has brought new choices to the lighting market and opened up new areas of lighting applications. Driven by the concept of global energy conservation and environmental protection, a major revolution in the lighting industry is underway. As the protagonist of LED, how has its market penetration changed over the years? Incandescent delisting LED lighting begins to shine. New light source lighting products are being updated by innovative technologies. From incandescent lamps to energy-saving lamps, halogen lamps to LED lamps, lighting products are also achieving energy-saving upgrades while also providing comfort. Better improvement and more diversified lighting effects. The general lighting market is a large market with comparable market capacity and smartphones, and is in the process of rapid growth. In the general lighting market structure, energy-saving lamps and incandescent lamps account for almost the same level, all at more than 40 levels, but the trend of incandescent lamps is downward. With the ban on the sale of incandescent lamps in various countries around the world, the implementation of energy-saving lamps and LED lighting It will be bigger and bigger. LED lighting accounts for 2-3 of all installed lighting products. However, according to global data in 2012, LED lighting has already accounted for 15 of the newly sold products. As a major producer, China’s export ratio is even higher. some. Compared with the European and American markets, emerging market segments and high value-added products are outstanding. "China's LED lighting export quarterly report" shows that the lighting products category occupied by Europe, the United States and Japan are quite concentrated, and all bulbs, spotlights, tube lights, downlights, light bars and interior decorative lights occupy the absolute mainstream. The proportion of several types of lighting products in each market exceeds 50. Due to the large demand, open market, numerous manufacturers, fierce competition, and the price is close to transparency, the prices of Chinese enterprises are basically reduced to zero when negotiating with foreign buyers. The profit margin is meager. Compared with the European and American markets, the local LED industry in emerging market countries is usually not mature enough to provide conditions for direct investment and export of Chinese enterprises. From the perspective of the industrial chain, most of the lighting companies in the downstream of China are mostly European, American and Japanese factories. The export form is usually OEM, and it is difficult to establish their own brands in the international market. Most of the manufacturers that cut into the international supply chain are Sunshine, Lidaxin, Shanghai Qiang Ling, Shenzhen Weiwei and many other large enterprises. Most SMEs are small orders and loose orders (the amount does not exceed 3). 10,000 US dollars), export unlicensed or white-brand products. According to the preliminary statistics of CSAResearch, the order value of China's exports to the US above 80 is less than 30,000 US dollars, while the order amount for the EU 90 is less than 30,000 US dollars. At the same time, even if they cut into the international big-name supply chain, Chinese companies face few opportunities. If China's LED lighting products export ecology is compared to the food chain, domestic three-funded enterprises are not the top of the food chain, but also carnivores, they occupy most of China's exports to Europe, the United States, Japan. According to statistical analysis, in the first half of 2014, there were 4,308 foreign-funded enterprises in China, with an export volume accounting for 50%; for the three-funded enterprises in the EU's exports of 11.5, the export volume accounted for 21.3; Panasonic, Endu, Toshiba, Koizumi Lighting, Roma Electronics and other Japanese companies in China accounted for 62% of China’s exports to Japan in the first half of 2014. If Samsung and Qiangling are added, they account for 7 In the case of the Japanese market, there are few opportunities for domestic private enterprises, especially small and medium-sized enterprises, to even drink soup. Mature overseas markets The potential of the domestic market is huge and the market is becoming more popular. The overseas market is now more extensive. LED penetration is rapidly increasing in the global market. According to estimates by global market research institutions, the LED lighting market has a value of 35.3 billion U.S. dollars in 2014, which is 47.8 more than in 2013. In 2014, the LED lighting penetration rate will also increase to 32.7. The most widely used bulbs and lamp penetration rates are respectively. Up to 20 and 15. In 2012, the penetration rate of LED lighting was less than 3, and in 2013, the penetration rate increased to 6, the industry has entered the period of rapid growth through the introduction period; on the other hand, the overseas market has also given Chinese enterprises opportunities. The General Administration of Customs estimates that the export growth rate of LED lighting products in the fourth quarter of 2013 will be above 80%. In 2014, the scale of the global commercial and residential lighting market will exceed 100 billion for the first time. In 2015, it is expected to reach 160 billion yuan, and the compound growth rate in the next two years will be around 60. In the LED lighting market, the penetration rate of the civilian market has been low due to higher prices. With the improvement of LED lighting technology and the continuous decline of prices, governments have successively issued favorable policies such as the ban on incandescent lamps, and the highly anticipated civilian market has begun to open its doors to welcome the arrival of the LED era. According to foreign-funded UBS Securities, global LED lighting demand will increase by 60% in 2014, among which household lighting will grow the most, and will increase by 90% next year, much higher than commercial 37 and industrial use. 57. Estimated will drive Demand for LED chips will grow by 25. In the next year, LED will vigorously develop emerging markets, including not only the BRICS market represented by Russia, India and Brazil, but also the Southeast market represented by Malaysia, Indonesia, Singapore, and the United Arab Emirates. , Saudi Arabia, Turkey, the Middle East region linking Asia and Europe, even Latin America represented by Mexico and Chile, Africa represented by Nigeria and Somalia, and Eastern Europe represented by Latvia and Lithuania have LED lighting companies in China. Traces.
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