A few days after the official launch of the long-wheelbase E-Class, Mercedes-Benz announced that in the first eight months of this year, Mercedes-Benz has sold more than 300,000 vehicles in China, close to last year's sales, up 32% year-on-year. Achieved 42 months of sustained growth.
As the most important product of Mercedes-Benz this year, the new Mercedes-Benz long-wheelbase E-class car is priced between 430,000 yuan and 500,000 yuan. There are three models in the first phase, both of which offer sedan and sports sedan. .
Duan Jianjun, executive vice president of Beijing Mercedes-Benz Sales & Service Co., Ltd., said that Mercedes-Benz has invested a lot of energy in the new long-wheelbase E-class car, and hopes that this car can become a valuable product and gain customer recognition.
In addition to the long-wheelbase E-Class, Mercedes-Benz's new generation of models will also be unveiled this year. Among them, five CLA sports cars have been released at the Chengdu Motor Show. The GLA Blues SUV, the B-class Tibetan sports wagon, and the new-generation SLC Roadster, the C200 4MATIC coupe, the smart fortwo gray lineman special edition and the smart Panda version will also be available at the end of September. More abundant.
At the same time, Mercedes-Me, a new service sub-brand of Mercedes-Benz, officially landed in China, and customers can enjoy digital convenience services and functions through a one-stop customer experience platform.
Tang Shikai, a member of the board of directors of Daimler AG, said that the new E-class car is very important for Mercedes-Benz, because the performance of the E-class car in the Chinese market is relatively backward, so Mercedes-Benz has given considerable attention to it. Mercedes-Benz will meet the needs of Chinese consumers as much as possible in terms of technology, technology and configuration. For example, in the smart interior, smart driving, smart interconnection, the new E-class car has been greatly improved and upgraded.
Ni Zhen, President and CEO of Beijing Mercedes-Benz Sales & Service Co., Ltd., said that ensuring that products and services are well delivered to the audience is a very important job for Mercedes-Benz. The new long-wheelbase E-Class will go through a period of time after its launch. During the production ramp-up period, the release of sales potential will take some time. From a global perspective, it is hoped that Mercedes-Benz will be the top spot in the global luxury car brand this year, and the role of the Chinese market will be crucial.
“When we strive to achieve better performance, we are also trying to make our products more attractive and let our customers recognize our value. In recent years, we have paid a lot in all aspects, not only to enhance product strength, It also strengthens the after-sales service and the customer's brand experience. Measuring our success is not just sales, but more value.†Tang Shikai said that letting Mercedes-Benz's products and values ​​be recognized by more customers is the most Mercedes is happy.
According to reports, before the new Mercedes-Benz long-wheelbase E-class car was made in China, more than 100 engineers went to Germany to experience the production process of the E-class car, learn advanced technology and ideas, and passed very harsh tests. Guaranteed the quality standards of the new long-wheelbase E-Class.
According to reports, the Beijing Benz factory has become Meredith-Benz's largest factory in the world, and one of the most sophisticated factories. It has carried out a large number of localization research and development while adopting Daimler's strict standards and Mercedes-Benz's top technology. Test work.
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