Since some commercial vehicle types are entering the “new-for-new†range for the first time, they are more beneficial to commercial vehicles. However, some analysts have pointed out that sales of commercial vehicles in China are still concentrated among first-time car buyers. Therefore, the market effect of this subsidy policy will not be like a passenger car. Commercial vehicles will not appear as a blowout in a short time.
The executive meeting of the State Council has researched and deployed policies and measures to encourage car “renewalâ€, and plans to use financial subsidies to encourage the “renewal of old cars†and increase the central government’s retirement subsidies for old cars to 5 billion yuan. Compared with previous policies, the scope of “renewal of trade†has greatly increased both in scope and in subsidies.
This “renewal of tradeâ€, for moderate, light, micro-duty trucks and some medium-sized passenger vehicles that meet the age requirements, scrapping and redemption of new vehicles in advance, or gasoline vehicles that have failed to meet the national I standard for early discharge of pollutants If a diesel vehicle that fails to meet the National III standard is replaced and the new car is replaced, the subsidy shall be subsidized in principle not exceeding the amount of single vehicle purchase tax for the same type.
The pilot areas initially selected for this policy consist of ten provinces and cities including our province. The scope of the pilot will be further expanded. However, since this “renewal of trade†is merely an “encouragement policyâ€, the policy guidelines for the respective markets in the pilot areas have not yet been introduced. It is impossible to formulate detailed rules for the determination of end-of-life vehicles, compensation procedures, and the compensation amount of each vehicle model in a short period of time. .
In the old-for-new-for-new policy, gasoline vehicles that do not meet the national I standard for pollutant emissions and diesel vehicles that do not meet the national III standards are mostly agricultural vehicles. In the rural market of our province, the number of such models is huge. However, the reporter found during the interview that the car dealers had little confidence in the policy to boost the auto market in a short time. A light-duty truck dealership in the provincial capital stated that unlike passenger cars, commercial vehicles are the vehicle for owners to earn money. Take Jinan, the provincial capital, as an example, the light trucks on the road to the National I era are almost extinct, and most of them meet the national emission standards. In the vast rural areas, the price of agricultural vehicles is only one-tenth that of light trucks, and the price/performance ratio is far higher than that of light trucks. From this point of view, there are still some difficulties in stimulating car owners to change cars only by emission standards.
The reporter called Beiqi Futian Zhucheng Company and the staff of the marketing and communications department told the reporter that all the models currently sold by the company are the national III or higher emission standards, and that Futian Automobile in the market has no national I-discharged vehicles. According to her understanding, since the release of the “new-for-new†policy on automobiles for the past week, dealers in the province have seldom redeployed customers. There are two main reasons: First, the value of vehicles to be redeemed is limited. Buying a new car for a few thousand dollars is basically equivalent to buying a new car. Second, the exchange procedure is troublesome. Many car owners do not know which government departments should go to register and receive subsidies.
Zhang Yan, head of the strategy department of JAC Light Card Marketing Co., Ltd., said that among the sales of JAC light trucks, the proportion of first-time buyers is as high as more than 90%, and the replacement ratio is very small. How to guide this part of consumers to change cars in a short time is not easy. She told reporters that in the first quarter of this year, the JAC light trucks did a lot of work for "cars going to the countryside." In the second half of last year, the company began to “swab into zero†sales channels that were originally based on urban 4S stores, and vigorously explored county-rural area franchised stores. At the beginning of this year, a three-month promotion campaign was launched for the three-month “Going to the World, Five Blessings to Send Prosperity†- the JAC Light Trucks' “100 Enterprises Entering Thousands of Cities and Millionsâ€. Both measures will increase sales to a new level. "Now look, 'renewal of the old' is obviously not as easy as driving a car to the countryside."
As early as the beginning of the year, the China Association of Automobile Manufacturers predicts that commercial vehicle sales will reach 2.75 million vehicles this year, an increase of 5% year-on-year. However, the data for the first quarter is not optimistic. In the first quarter, commercial vehicles sold 692,600 units and 683,100 units, representing a year-on-year decrease of 4.4% and 6.1%. Dong Yang, executive vice president and secretary-general of the China Association of Automobile Manufacturers, said that encouraging the “renewal of old cars†will play a certain role in stimulating the current commercial vehicle market that needs to be warmed up. However, the market should regard it as a long-term policy, and commercial vehicles will not see an immediate increase in the short term.
View related topics: "new trade-in" stimulates the development of commercial vehicle market
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