Tire industry also has a special supermarket chain! In recent days, the wheel warehouse professional tire chain supermarket officially opened, it is understood that this is Qingdao, and even the province's first proposed to operate tire-based professional tire supermarket. After the auto 4S shop, maintenance shop, and quick repair shop emerged one after another, Island City has a professional tire supermarket. It is not difficult to see that the auto market is gradually being refined.
20% cheaper than 4S shop
Although there is no special tire supermarket, but there are many people who sell tires. Is the price of specialty stores more expensive? Many “car owners†are inevitably “concerned†about emerging things. “According to market research we did before, the same brand, the same type of tire 4S shop than the factory guide price is more than 20% higher, and we strictly according to the manufacturer guide price sale, and with the increase in the number of stores in the future, the price will More and more cheaper.†Qiao Junjie, deputy general manager of the wheel warehouse tire chain, told reporters. Compared with other stores, professional tire shops have more complete types of tires, including more than ten tire brands such as Michelin, Bridgestone, Goodyear, Dunlop, Hankook, Kumho, Yokohama, Max, Pirelli and Japan work, Italy. Romo and other rim brands can all be "one-stop" shopping here.
In addition, in addition to professional sales of tires and rims, Wheelhouse Tire Chain Supermarket also provides professional services such as four-wheel positioning, disassembly balance, tire maintenance, and tire repair.
Use "home appliance chain" method to open shop
At present, there are many kinds of automobile tire shops on the market, but the service is mixed and the prices are confusing. Consumers can hardly be assured of consumption. On the other hand, the owners also need more professional tire consumption and service guidance. "In the foreign automobile industry, the division is particularly meticulous. Selling new cars, selling used cars, car maintenance, and car maintenance are basically 'different duties', and not like 4S shops in China are 'permittedly', foreign The approach is a trend of domestic development in the future. Relatively speaking, China’s home appliance chain has developed faster and the competition is relatively full. The original electrical appliances were sold in the shopping malls, and now home appliance giants such as Gome and Suning have emerged. It is planned to use this business philosophy to manage the tire chain supermarket," said Qiao Junjie. According to him, they will “quickly†expand and quickly occupy the market with the speed of 2 direct stores and 2-3 stores per year. At present, venture capital agencies have “targeted†them and optimistic about this new tire chain model. .
Tire predator
Obviously, the competition in the auto market has started to spread toward supporting and related industries. In addition to more and more intensive auto maintenance stores, there are professional fast repair shops such as oil monkeys in the island city, and the originally calm tire market is also becoming increasingly fashionable. Since the beginning of the water, major brands have entered unprecedented competition in product lineup and sales network construction. This reporter learned that Michelin has launched a "walk with you" exclusive 24-hour road rescue activities, and Goodyear, Bridgestone and other brands are also sparing no effort to channel marketing. How to “eat food†in the mouth of many predators seems to be a problem that private tire supermarkets need to face.
"First of all, we can buy all the big brands of tires in our tires supermarket. These tire brand stores only sell their own brands, and we choose not to enrich them; and we continue to spread the cost and reduce the middle Link, the price is more advantageous, 24-hour hotline service goes without saying.†Qiao Junjie said. According to him, at present, there are 1.3 million motor vehicles in Qingdao, of which 60% are private cars. If the frequency of tires is changed every two years, it is more than 2.5 million market shares, and successfully occupy 10% of the market share. Can make this private tire chain "live" very well.
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