No matter how cold the car market, there is always a piece of “Xinhuayuan†spring, that is the high-end luxury car market.
Compared with the 3.5% increase in sales in the first nine months of the domestic automobile market, the growth rate of the luxury segment market has exceeded 40%, and the traditional “Germany's top three†is still strong, firmly occupying nearly nine of the market segments. Share it.
Audi, whose thriving luxury car production capacity has been released, has begun to widen its distance from chasers. In September, the Audi brand sold 29,188 vehicles in the domestic market, an increase of 33% over the same period of the previous year. As of October 7, Audi's cumulative sales this year exceeded the full-year level of 2010, reaching 225,588 vehicles.
The catch-up speed of BMW and Mercedes has slowed, but it is still better than the average growth rate of the auto market. Although BMW sold a total of 18,600 vehicles in China in September, a year-on-year increase of 20.9%, but BMW's accumulated sales in the first three quarters of this year were not bad. The sales of BMW and MINI brands in China have reached 177,500. Vehicles, an increase of 45.7% over the same period last year. The excellent performance of the Chinese market also helped BMW climb the throne of the global luxury car sales championship in the first three quarters. From January to September, BMW's global sales volume has reached 1,326,000 units, an increase of 16% year-on-year.
Mercedes-Benz is also in hot pursuit. In the first three quarters, Mercedes-Benz has sold more than 139,400 Mercedes-Benz, Smart, AMG, and Maybach vehicles in China, an increase of 38% year-on-year sales, of which September Sales of nearly 15,815 vehicles.
In addition, some niche brands have nearly doubled their growth rate due to the small market base. As of the end of September, Jaguar Land Rover's sales in China have surpassed last year's full year, with a total of 29,377 units sold, an increase of 60% year-on-year. Among them, the month-on-month sales growth in September was as high as 92%.
In September, Volvo Car China’s retail sales were 4,765, an increase of 111% year-on-year, which was the third time that Volvo hit a record high this year. So far this year, the total sales of Volvo cars in the Chinese market have reached 33,000.
Under the influence of the strong German Legion, Japanese luxury cars were affected by earthquakes and other factors, and the relative performance was relatively weak. Under the situation that the overall market accelerated, more luxury car manufacturers accelerated the pace of putting products into the Chinese market. , Seize the time in the various market segments "position." In the entry-level luxury car market, Audi announced last week that A1 entered the Chinese market, forming a “close-knit†trend with BMW's MINI brand.
Also in the near future, the Korean brand Hyundai Motors intensively launched the three-door coupe Veloter (FS) and the extended version of Equus within half a month.
In addition to spare no effort on products, more brands are seeking effective breakthroughs in further deepening the Chinese market. Jaguar Land Rover's domestic production in China, after more than two years of brewing, is gradually taking place, the latest news is that Chery Automobile will become a joint venture partner of Jaguar Land Rover.
The future potential is still promising Compared with the deceleration of China's overall auto market, the performance of the luxury car market will undoubtedly bring more surprises to automakers. Zhang Xiaojun, executive deputy general manager of FAW-Volkswagen Audi Sales Division, said in an interview with the "First Financial Daily" that the development of luxury car and overall car market this year is very different from the situation in previous years, and the growth rate of the luxury car market in the past few years. It is twice the overall passenger car market, but this year it has exceeded the overall passenger car market three times.
Zhang Xiaojun believes that, first of all, there is a strong demand for upgrading, and luxury cars have a large potential customer base. “According to our research, 70% or even 80% of high-end car users are users who purchased or redeployed.â€
In addition, the rapid growth of luxury cars in the Chinese market is based on a relatively small base. “Compared with foreign countries, we now have a relatively low proportion of luxury vehicles in the overall passenger car market. According to foreign countries, the proportion is from 10 to 20 percent, Germany is even close to 30 percent, and China is only 6 percent. Zhang Xiaojun said.
In addition to the large market potential, the characteristics of the luxury car itself also determine its strong sales in the Chinese market. Analysts believe that Hansong believes that luxury car brands are different from ordinary cars, and customers are not very sensitive to prices and policies. Therefore, the withdrawal of some policies this year has basically no effect on them. The rapid development of China’s economy and the accumulation of Chinese people’s economic wealth are both Bring more consumers to luxury cars.
"In the future, China's premium car market will have very good development prospects. This is a trend." There are not a few company executives who share the same views with Zhang Xiaojun. In an interview with the media, Toyota Nakajima, senior deputy general manager of Toyota China, who is in charge of Lexus's China operations, said that there is still a large rigid demand in the luxury car market.
Automakers are optimistic about the growth of the Chinese luxury car market. Even the relatively conservative Japanese luxury car Lexus has set a short-term goal of doubling its sales in China to 100,000 vehicles in the next three years.
Compared with the 3.5% increase in sales in the first nine months of the domestic automobile market, the growth rate of the luxury segment market has exceeded 40%, and the traditional “Germany's top three†is still strong, firmly occupying nearly nine of the market segments. Share it.
Audi, whose thriving luxury car production capacity has been released, has begun to widen its distance from chasers. In September, the Audi brand sold 29,188 vehicles in the domestic market, an increase of 33% over the same period of the previous year. As of October 7, Audi's cumulative sales this year exceeded the full-year level of 2010, reaching 225,588 vehicles.
The catch-up speed of BMW and Mercedes has slowed, but it is still better than the average growth rate of the auto market. Although BMW sold a total of 18,600 vehicles in China in September, a year-on-year increase of 20.9%, but BMW's accumulated sales in the first three quarters of this year were not bad. The sales of BMW and MINI brands in China have reached 177,500. Vehicles, an increase of 45.7% over the same period last year. The excellent performance of the Chinese market also helped BMW climb the throne of the global luxury car sales championship in the first three quarters. From January to September, BMW's global sales volume has reached 1,326,000 units, an increase of 16% year-on-year.
Mercedes-Benz is also in hot pursuit. In the first three quarters, Mercedes-Benz has sold more than 139,400 Mercedes-Benz, Smart, AMG, and Maybach vehicles in China, an increase of 38% year-on-year sales, of which September Sales of nearly 15,815 vehicles.
In addition, some niche brands have nearly doubled their growth rate due to the small market base. As of the end of September, Jaguar Land Rover's sales in China have surpassed last year's full year, with a total of 29,377 units sold, an increase of 60% year-on-year. Among them, the month-on-month sales growth in September was as high as 92%.
In September, Volvo Car China’s retail sales were 4,765, an increase of 111% year-on-year, which was the third time that Volvo hit a record high this year. So far this year, the total sales of Volvo cars in the Chinese market have reached 33,000.
Under the influence of the strong German Legion, Japanese luxury cars were affected by earthquakes and other factors, and the relative performance was relatively weak. Under the situation that the overall market accelerated, more luxury car manufacturers accelerated the pace of putting products into the Chinese market. , Seize the time in the various market segments "position." In the entry-level luxury car market, Audi announced last week that A1 entered the Chinese market, forming a “close-knit†trend with BMW's MINI brand.
Also in the near future, the Korean brand Hyundai Motors intensively launched the three-door coupe Veloter (FS) and the extended version of Equus within half a month.
In addition to spare no effort on products, more brands are seeking effective breakthroughs in further deepening the Chinese market. Jaguar Land Rover's domestic production in China, after more than two years of brewing, is gradually taking place, the latest news is that Chery Automobile will become a joint venture partner of Jaguar Land Rover.
The future potential is still promising Compared with the deceleration of China's overall auto market, the performance of the luxury car market will undoubtedly bring more surprises to automakers. Zhang Xiaojun, executive deputy general manager of FAW-Volkswagen Audi Sales Division, said in an interview with the "First Financial Daily" that the development of luxury car and overall car market this year is very different from the situation in previous years, and the growth rate of the luxury car market in the past few years. It is twice the overall passenger car market, but this year it has exceeded the overall passenger car market three times.
Zhang Xiaojun believes that, first of all, there is a strong demand for upgrading, and luxury cars have a large potential customer base. “According to our research, 70% or even 80% of high-end car users are users who purchased or redeployed.â€
In addition, the rapid growth of luxury cars in the Chinese market is based on a relatively small base. “Compared with foreign countries, we now have a relatively low proportion of luxury vehicles in the overall passenger car market. According to foreign countries, the proportion is from 10 to 20 percent, Germany is even close to 30 percent, and China is only 6 percent. Zhang Xiaojun said.
In addition to the large market potential, the characteristics of the luxury car itself also determine its strong sales in the Chinese market. Analysts believe that Hansong believes that luxury car brands are different from ordinary cars, and customers are not very sensitive to prices and policies. Therefore, the withdrawal of some policies this year has basically no effect on them. The rapid development of China’s economy and the accumulation of Chinese people’s economic wealth are both Bring more consumers to luxury cars.
"In the future, China's premium car market will have very good development prospects. This is a trend." There are not a few company executives who share the same views with Zhang Xiaojun. In an interview with the media, Toyota Nakajima, senior deputy general manager of Toyota China, who is in charge of Lexus's China operations, said that there is still a large rigid demand in the luxury car market.
Automakers are optimistic about the growth of the Chinese luxury car market. Even the relatively conservative Japanese luxury car Lexus has set a short-term goal of doubling its sales in China to 100,000 vehicles in the next three years.
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