The market is about to start upgrading, whether JAC heavy trucks can seize new opportunities


For the Chinese auto industry, the joint venture between German MAN and Mercedes-Benz and domestic heavy-duty truck companies made this summer very unusual.

Contacting previous joint ventures and cooperation projects in China such as Renault and Iveco, it is not difficult to find that the technical upgrading tide in China's heavy truck market has started.

In fact, it wasn't the above-mentioned enterprises that first introduced the full set of technology introduction of heavy-duty trucks, but Jianghuai Automobile in Hefei.

JAC heavy truck production line

JAC heavy truck level

Time back to 2003, on October 28 of this year, Jianghuai's GALLOP heavy trucks went offline at Hefei Jianghuai Auto Heavy Trucking Base.

About Geerfa, most people only know that it comes from South Korea's Hyundai, but in fact, this model is not a modern research and development, but Daimler and Chrysler's HD heavy truck developed and designed for the Asian market, is a pure European heavy trucks.

Not only at that time, but also compared to the popular heavy truck type, this car's technology platform is also advanced.

It is not enough just to have advanced models, but also have the same advanced technology and equipment to ensure its quality. This is like having a first-rate layout. If you do not have good fabrics and advanced sewing equipment, you can't make a first-class suit.

When it comes to truck manufacturing, the four major processes of stamping, welding, painting, and assembly can not but be mentioned.

If you visit a business, you rarely see the press line. It is not that there is any secret in the stamping line, but the stamping production line is far less attractive than the welding equipment and assembly line. It is difficult for ordinary people to see the doorway. In fact, the stamping process is the most critical for heavy trucks.

The heavy-duty dump trucks and cement mixers are mainly composed of a main frame beam and a secondary beam structure. The thickness of the steel plate is 7-8 mm. Most domestic heavy-duty truck companies use the main and auxiliary beams to stamp and re-weld separately. The advantage of this process is that it requires low equipment and can be completed with a 3,000-ton press. However, the disadvantages are also obvious: there is a gap between the main beam and the auxiliary beam. In use, the frame is prone to uneven loading. Deformation problem. However, in JAC, the main and auxiliary beams with thicknesses of 8 mm and 7 mm, respectively, were stamped and formed by the largest 6,000-ton presses in China. Although this process requires the use of 6,000-ton presses, the benefits it brings It is also self-evident: because there is no gap between the main and auxiliary beams, the bearing capacity of the girder is stronger, and the phenomenon that the internal stress concentration caused by the sectional stamping causes the frame to break easily is avoided and has better reliability. Sex.

The Jianghuai Heavy Duty Truck Co., Ltd. uses a centrally controlled automatic cathodic electrophoresis primer process that is rarely used by commercial vehicle companies in China. Due to the large investment, this process is mostly used for larger car companies. Cathodic electrophoresis process can greatly improve the film adhesion and corrosion resistance of the vehicle. The corrosion of the vehicle can reach more than 10 years. Other heavy-duty truck companies use spray or primer lacquer technology. In general, within 2-3 years, rust, yellow water, etc. may occur at local locations.

In addition, JAC's robot welding technology, fully automated painting equipment, BOSCH electric constant value nut tightener and other processes and equipment have world-class standards.

In terms of material, JAC heavy trucks are also in full accordance with European standards: the thickness of the cab body plate is 1.5mm, and 3mm thick ribs are used in each “collision zone” in the cab; the frame girder plate is made of high-strength steel plate...

Frank Tang, deputy general manager of Jianghuai Heavy Duty Trucks Marketing Co., Ltd. said: “The style of Jianghuai is honest and one-by-one. Although it is very tiring to be honest, JAC can't be slick.”

Why can't a good car sell?

Some logistics companies believe that there are two main reasons why sales of JAC heavy trucks have not gone up in recent years. First, the JAC heavy trucks used to have parts that are not versatile. Some parts need to be replaced for 3-4 days. The convenience of maintenance is far less than that of the Steyr series. This makes some customers who are engaged in long-distance transportation not dare to use JAC. Heavy trucks; secondly, insufficient promotional efforts of the products. Compared with the heavy-duty advertisements such as Foton, Liberation, and Dongfeng, which can be seen everywhere, JAC heavy trucks have obviously less advertisements. In addition to the occasional CCTV weather forecast, an image of the JAC heavy truck occasionally appears. Rarely can JAC heavy truck ads be seen in newspapers and magazines. In this regard, Tang Hao also admitted: "Good wine is also afraid of the deep ah!"

However, in my opinion, the deep reason why Jianghuai Heavy Trucks did not sell well is that the products are too advanced. On this point, we can turn around and look at the way China’s heavy truck market has gone through the past few years.

In the 21st century, due to the rapid development of highway networks, and the rapid development of infrastructure construction and real estate development, heavy-duty trucks, dump trucks, construction vehicles with a load of over 15 tons, and tractor models with trailers of more than 25 tons have grown rapidly. . As the logistics and transportation industry was still in its infancy, the practitioners were mostly small transport companies and self-employed. They considered more about the price factor in the choice of models, but did not consider much about comfort and maneuverability. They were popular at the time. In a word, "I am afraid that people will not suffer, I am afraid that the car will not suffer." As a result, heavy-duty trucks such as heavy-duty trucks, Shaanqi, and Foton, which have adopted the Steyr platform, quickly became popular. Although the handling, noise, cab space, and other aspects of these vehicles were unsatisfactory, the low price still won the consumption. The heart of the person.

In contrast, the JAC heavy truck, the starting product is the high-end, although the performance of all aspects are in a leading position, but the price is higher than the Steyr series of 5-8 million, for many eager to tap the first bucket of gold for transport users, This price is indeed very difficult to accept.

The automobile industry is a large-scale industry. It can be said that everything has its scale, and problems such as cost, sales channels, promotion, and after-sales service can all be resolved with the increase in sales volume. The high starting point of Jianghuai made it pass with the high sales of heavy trucks in 2004 and missed the golden opportunity of rapid growth.

Jianghuai new opportunities

From the medium-sized card to quasi-heavy cards and heavy trucks, the change in the heavy truck market is inseparable from the changes in the logistics market. With the intensification of the logistics market, more and more large-scale logistics companies have embarked on formalization, demanding more and more heavy-duty truck products, with fuel saving, noise reduction, environmental protection, safety, and high attendance. High-performance heavy trucks, such as the rate and low fatigue, are becoming mainstream. Heavy truck companies have introduced new technologies and new models one after another. It is precisely this trend.

After several years of digestion and absorption, the current Jianghuai Heavy Duty Truck Co., Ltd. adopts domestic mainstream accessories, not only solves the commonality of parts and components, but also achieves the same price as domestic similar models, and its after-sales service network is as much as 767 homes.

In 2008, Jianghuai also developed a more advanced cab based on the latest trends in international heavy trucks. The cab has excellent sealing performance. The interior is completely softened. The air conditioning and audio are readily available. The maximum height in the car is up to 2 meters and the internal space is the largest in China. The four-point suspension suspension damping technology not only provides good comfort, but also helps To reduce the impact during the dynamic collision, the entire cab can be moved back by 20 centimeters to ensure the safety of the driver. The safety of the cab body design has reached the latest European standards.

It can be said that whether it is product, price or market adaptability, JAC has the strength to compete with any domestic heavy truck company.

For Jianghuai Heavy Trucks, the upcoming replacement of the market is an opportunity that can no longer be missed.



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