Abstract: The strong demand in overseas markets has brought tremendous opportunities to air-energy heat pump companies. However, going abroad is not an easy task. What kind of products are suitable for export? It is a topic that many companies that want to get involved in the export market are most concerned about. To this end, we have had many exchanges with veteran companies with many years of export experience and found that fully understanding the needs of foreign users and possessing marketable products is the key.
The export markets around the world vary greatly in terms of their geographical location, living habits, and consumption levels. Therefore, compared with the domestic market, the export products of various companies are more complicated and diversified.
In the mainstream export markets of heat pumps in Europe, America and Australia, most of them are economically developed, and the residents have a high standard of living. The proportion of residents using hot water is high, and the ground heating is widespread. The main products are household products, which include water heaters, heating equipment, and pool heat pumps. . Especially in EU countries, environmental protection is very important. In recent years, newly built houses have generally adopted ultra-low temperature air source heat pump equipment that integrates refrigeration, heating, and domestic hot water. It is understood that in the current export products, there are two heating functions. Unity, triple supply and other products accounted for more than 80%, is the mainstream of export equipment. For example, Silek’s ultra-low temperature air source heat pump heating unit is the main product for long-term export to the European Union for heating. It can be used normally at minus 20°C. This product uses ultra-low-temperature compressors and low-temperature, high-efficiency, environmentally friendly refrigeration system 404A to generate heat at low temperatures. The energy efficiency ratio is 50% to 80% higher than that of conventional generators, and the unit has little heat loss when the ambient temperature drops sharply, which fully guarantees the heating effect and is mainly used for indoor heating in EU countries in winter. The Hangzhou-Ninggou export is also mainly a three-in-one product. Generally, there are more 3 and 5 horses, 10 horses and 20 horses. They think that in some countries and regions where the four seasons are very distinct, hot water and heating are available. Combined heat pump products allow heat pump water heaters to play a greater market potential. Ausin's "--25 °C low-temperature heating and cooling domestic hot water" three-line-based. Yangzi is mainly based on EVR jet booster cryogenic machines. The export model is mainly a combination of heating and hot water products with specifications ranging from 1400 watts to 8000 watts.
In the Americas and Australia, the common characteristic is that the population density is low, and the living area is large. The heating habits are all electric or gas-fired small boilers, but the daily usage of hot water is very large. Large-capacity air-heat heat pump water heaters are more suitable for their needs. Therefore, the market demand is mainly based on domestic hot water equipment. At present, the main domestic exports for the US market are Midea and Smith. Midea is an integrated machine of Ruiquan. Generally, it is more than 200 liters. It can provide more water, and a water heater can provide more than 10 hot water outlets at the same time; Smith has two main products. , 80 (300 liters) gallons and 60 (200 liters) gallons of large heat pump hot water domestic hot water machines, of which mainly 80 gallons.
There is still a large category of export products that are pool heat pumps. In developed countries such as Europe and the United States, family pools are common. At present, most export companies have pool heat pump equipment. Among them, Finonics is known as one of the three major professional swimming pool heat pump manufacturers in the world. The pool heat pump accounts for more than 50% of all its export products. Its constant temperature and humidity pool heat pump has become the mainstream brand in the European market. The large-scale swimming pool units with 40 and 60 horses designed for high temperature in the Middle East and used for swimming pool cooling have basically controlled the local high-end market. It is understood that about 90% of its swimming pool equipment is home users.
In emerging markets such as Southeast Asia, the Middle East, and Africa, they are also in the early stage of popularization of air-energy heat pumps. Currently, they are mainly applied to various types of business hotels. The degree of development is similar to that of the mainland market, and there is not much difference in technology and domestic.
Although the needs are not the same everywhere, but one thing is the same, that is the strict requirements on product quality, especially in developed markets such as Europe, the Americas and Australia, products are generally high-end positioning, high market access threshold, such as heat pump heat Water main products can not be equipped with auxiliary electric heating equipment, and the water tanks must pass a separate water quality certification. Therefore, high demands are placed on exporting companies. Most companies produce professional export models for overseas markets, adopting environmentally-friendly refrigerants, and achieving high product configuration and energy efficiency. Xu Zeng, head of the Yangzi Ministry of Foreign Trade, who mainly exports to Europe, introduced that in the face of increasingly stringent technical requirements, Yangzi has made overall adjustments in export product design this year. The first is energy efficiency upgrade. The cop value has been raised from 3.2 to 4.0. 410a environmental refrigerant, using plate heat exchanger, the new product has passed the EU's msc certification (replacement product certification), laid the foundation for the next development. Hanging is a new force in the export enterprise camp. Starting from entering the air energy industry, it cooperated with Shanghai Hitachi in compressor R&D and application research from the whole machine. The products all use heat pump-specific compressors, and the domestic use of refrigerants is 417. It is 407c.
Because the water tank has to pass a separate certification to ensure the quality of the high-temperature water storage problems. Therefore, with the exception of some foreign-funded enterprises that directly quote foreign technology, domestic-funded enterprises mostly export to the host. Conte New Energy is an Australian-owned enterprise, and it is also a company that exports a large number of machines at present. According to Huang Zong of the Ministry of Foreign Trade, they currently have 7 models for the Australian market, all adopting the most advanced foreign technologies. One has undergone strict technical certification. Midea Ruiquan is a technology crystallization that lasted for 3 years with the United States General Electric Co., Ltd. It adopted the R134a new environmentally-friendly refrigerant to ensure high-efficiency heating and energy conservation and environmental protection.
In short, in order to gain a firm foothold in the export market, excellent technology and marketable products are essential. For example, the person in charge of the foreign trade department of Finnics, which has an eight-year export history in the European market, stated that in the research and development of products, it is the key to the market, and it is basically a professional pool heat pump. In recent years, as the market continues to mature, more Personalized products have begun to appear one after another. The newly developed “Pixie†family of heat pump water heaters has begun to be introduced in overseas markets. The compact and easy-to-install designs are popular among users. Among them, in the French market, customers should also request the development of a wall-mounted 0.8 HP heat pump water heater.
The export markets around the world vary greatly in terms of their geographical location, living habits, and consumption levels. Therefore, compared with the domestic market, the export products of various companies are more complicated and diversified.
In the mainstream export markets of heat pumps in Europe, America and Australia, most of them are economically developed, and the residents have a high standard of living. The proportion of residents using hot water is high, and the ground heating is widespread. The main products are household products, which include water heaters, heating equipment, and pool heat pumps. . Especially in EU countries, environmental protection is very important. In recent years, newly built houses have generally adopted ultra-low temperature air source heat pump equipment that integrates refrigeration, heating, and domestic hot water. It is understood that in the current export products, there are two heating functions. Unity, triple supply and other products accounted for more than 80%, is the mainstream of export equipment. For example, Silek’s ultra-low temperature air source heat pump heating unit is the main product for long-term export to the European Union for heating. It can be used normally at minus 20°C. This product uses ultra-low-temperature compressors and low-temperature, high-efficiency, environmentally friendly refrigeration system 404A to generate heat at low temperatures. The energy efficiency ratio is 50% to 80% higher than that of conventional generators, and the unit has little heat loss when the ambient temperature drops sharply, which fully guarantees the heating effect and is mainly used for indoor heating in EU countries in winter. The Hangzhou-Ninggou export is also mainly a three-in-one product. Generally, there are more 3 and 5 horses, 10 horses and 20 horses. They think that in some countries and regions where the four seasons are very distinct, hot water and heating are available. Combined heat pump products allow heat pump water heaters to play a greater market potential. Ausin's "--25 °C low-temperature heating and cooling domestic hot water" three-line-based. Yangzi is mainly based on EVR jet booster cryogenic machines. The export model is mainly a combination of heating and hot water products with specifications ranging from 1400 watts to 8000 watts.
In the Americas and Australia, the common characteristic is that the population density is low, and the living area is large. The heating habits are all electric or gas-fired small boilers, but the daily usage of hot water is very large. Large-capacity air-heat heat pump water heaters are more suitable for their needs. Therefore, the market demand is mainly based on domestic hot water equipment. At present, the main domestic exports for the US market are Midea and Smith. Midea is an integrated machine of Ruiquan. Generally, it is more than 200 liters. It can provide more water, and a water heater can provide more than 10 hot water outlets at the same time; Smith has two main products. , 80 (300 liters) gallons and 60 (200 liters) gallons of large heat pump hot water domestic hot water machines, of which mainly 80 gallons.
There is still a large category of export products that are pool heat pumps. In developed countries such as Europe and the United States, family pools are common. At present, most export companies have pool heat pump equipment. Among them, Finonics is known as one of the three major professional swimming pool heat pump manufacturers in the world. The pool heat pump accounts for more than 50% of all its export products. Its constant temperature and humidity pool heat pump has become the mainstream brand in the European market. The large-scale swimming pool units with 40 and 60 horses designed for high temperature in the Middle East and used for swimming pool cooling have basically controlled the local high-end market. It is understood that about 90% of its swimming pool equipment is home users.
In emerging markets such as Southeast Asia, the Middle East, and Africa, they are also in the early stage of popularization of air-energy heat pumps. Currently, they are mainly applied to various types of business hotels. The degree of development is similar to that of the mainland market, and there is not much difference in technology and domestic.
Although the needs are not the same everywhere, but one thing is the same, that is the strict requirements on product quality, especially in developed markets such as Europe, the Americas and Australia, products are generally high-end positioning, high market access threshold, such as heat pump heat Water main products can not be equipped with auxiliary electric heating equipment, and the water tanks must pass a separate water quality certification. Therefore, high demands are placed on exporting companies. Most companies produce professional export models for overseas markets, adopting environmentally-friendly refrigerants, and achieving high product configuration and energy efficiency. Xu Zeng, head of the Yangzi Ministry of Foreign Trade, who mainly exports to Europe, introduced that in the face of increasingly stringent technical requirements, Yangzi has made overall adjustments in export product design this year. The first is energy efficiency upgrade. The cop value has been raised from 3.2 to 4.0. 410a environmental refrigerant, using plate heat exchanger, the new product has passed the EU's msc certification (replacement product certification), laid the foundation for the next development. Hanging is a new force in the export enterprise camp. Starting from entering the air energy industry, it cooperated with Shanghai Hitachi in compressor R&D and application research from the whole machine. The products all use heat pump-specific compressors, and the domestic use of refrigerants is 417. It is 407c.
Because the water tank has to pass a separate certification to ensure the quality of the high-temperature water storage problems. Therefore, with the exception of some foreign-funded enterprises that directly quote foreign technology, domestic-funded enterprises mostly export to the host. Conte New Energy is an Australian-owned enterprise, and it is also a company that exports a large number of machines at present. According to Huang Zong of the Ministry of Foreign Trade, they currently have 7 models for the Australian market, all adopting the most advanced foreign technologies. One has undergone strict technical certification. Midea Ruiquan is a technology crystallization that lasted for 3 years with the United States General Electric Co., Ltd. It adopted the R134a new environmentally-friendly refrigerant to ensure high-efficiency heating and energy conservation and environmental protection.
In short, in order to gain a firm foothold in the export market, excellent technology and marketable products are essential. For example, the person in charge of the foreign trade department of Finnics, which has an eight-year export history in the European market, stated that in the research and development of products, it is the key to the market, and it is basically a professional pool heat pump. In recent years, as the market continues to mature, more Personalized products have begun to appear one after another. The newly developed “Pixie†family of heat pump water heaters has begun to be introduced in overseas markets. The compact and easy-to-install designs are popular among users. Among them, in the French market, customers should also request the development of a wall-mounted 0.8 HP heat pump water heater.
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