The topic of new energy vehicles can no longer be hot, and it is a matter of fact that the development of new energy vehicles is not a problem. New energy vehicles are also undergoing constant changes in the development of controversies, and new energy vehicles are also in the O2O field. Beiqi, one of the "Big Five Automobile Group" of China, has already shown its prominence in the development of new energy vehicles. The cross-border cooperation with e-commerce companies will collide with sparks. We look forward to it!
Not long ago, Jingdong has just signed a strategic agreement with BAIC New Energy. According to an insider of Beiqi New Energy Company, under the framework of this cross-border cooperation, the two parties will achieve a number of cooperation and resource sharing at the strategic and operational levels. Contribute to the promotion of new energy. At the same time, the two parties will also jointly invest in new businesses and new technologies, including several aspects such as car networking hardware and service technology.
When the news came out, it caught the attention of the automotive industry. Xu Heyi wanted to put new energy vehicles including the E150 in the “window†of JD. The intention of taking the e-commerce route was obvious. Beiqi's “Dongfeng†to use electricity suppliers to set off the popularity of new energy vehicles. Beiqi is the development planning center, capital operation center, product development center and talent center of Beijing Automotive Industry. According to Beiqi’s plan, in 2015, BAIC Group will achieve a total vehicle production capacity of 4 million units and a sales volume of over 3.6 million units with a market share of 13.5% or more; operating revenue of RMB 450 billion and a total profit of over RMB 30 billion; and strive to enter the domestic automotive industry. The first echelon and the top 15 in the world automotive industry. The development of Beiqi New Energy Vehicle is also relying on local policies and market development.
Beiqi cross-border e-commerce has precedents for reference. In 2012, 300 Smart cars sold a car at an average speed of 20 seconds, which made a story about the cross-border cooperation between e-commerce companies and car companies. In 2013, the classic version of the Chrysler-Wrangler Dragons Collector Edition was also launched in Jingdong. It also set a good record for all sold out in the short term. The previous two cross-border precedents, the cross-border cooperation between the two will not only bring considerable benefits to the sales of BAIC new energy vehicles, but also, to a certain extent, will help promote the popularization of new energy vehicles.
In the Chinese auto market in 2014, new energy vehicles will run through the main line. Compared to 2013, when China’s auto sales exceeded 20 million vehicles, sales of new energy vehicles were only around 20,000. This disparity makes the industry full of new energy vehicle market development. look forward to. According to industry insiders, China will become the largest market for new energy vehicles in the future, and it will be a good strategy for new energy auto companies to fully deploy themselves from online and offline.
Beijing Auto New Energy "test water" e-commerce, on the one hand can explore e-commerce this new channels of law and consumer feedback, for the future will be more large-scale traditional power cars using e-commerce approach to accumulate valuable experience and lessons learned; On the other hand, under the premise that urban land costs remain high, the cost and manpower of opening physical stores for new energy can also be significantly reduced.
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