On August 14, 2011, Bridgestone took its green flagship ECOPIA brand with its eco-friendly flagship brand. After Beijing, Shanghai, and Guangzhou, it once again set off a green wave of "Rotating City Tour" in Chengdu. Falling curtains.
Mini City Built in City Fashion Center
In the “Rotation Tour†of four major cities in 2011, Bridgestone has created a green mini-city in the fashion centers that lead the four cities, in this model city of environmental protection and future dreams. People can enjoy the new feeling brought by the green driving concept. Since the introduction of the ECOPIA green song partner of the Group’s eco-friendly flagship brand in China in March 2010, Bridgestone (China) has adopted the “ECOPIA truck tour†and other large-scale activities in 10 cities across the country to bring green driving lifestyles to millions of households. . In addition to the "Rotating City Tour" launched in May 2011, the new concept of "Environmental Friendly Leading Fashion Life" has been incorporated. According to statistics, the event attracted more than 50,000 people to stop watching and more than 4,000 people participated in the event. Through on-site presentations and lively experiences, many participants learned that ECOPIA's green song partner can improve fuel efficiency by 6.2% compared to ordinary tires. By using eco-friendly tires, you can effectively save vehicle costs and become an environmental protection expert, contributing to the reduction of the burden on the earth. With the advent of the Mid-Autumn Festival and the National Day, the golden season of self-driving tour is coming. We believe that the ECOPIA green song partner with both safety and environmental protection will play its role and bring a new experience of green driving to the “green peopleâ€.
As a world leader in the tire industry, Bridgestone has always regarded environmental protection as one of the key issues for its business activities. It has penetrated the concept of environmental protection into procurement, production, emissions, logistics, product design and development, after-sales services, and waste recycling. Use every other link to minimize waste emissions. In the field of green products and services, Bridgestone has always adhered to the principle of “bringing the best products to Chinaâ€. In addition to accelerating the localization of ECOPIA products, it actively recommended Bendak Tire Retreading Services to commercial vehicle users. Help users reduce operating costs and reduce environmental pollution. At the same time, it promoted RFT's run-flat technology products to the Chinese automotive market, and achieved unprepared vehicles through safe driving under zero pressure, eliminating the environmental pollution caused by spare tire manufacturing and disposal.
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