At the 2014 Zhongguancun Forum Annual Meeting, the LED large display in front of the main venue and the DLP display behind the venue formed a vivid visual contrast, which left a deep impression on the participants. Liard, the provider of the LED large display, recently signed a single order of 50 million yuan in Russia, breaking the company's sales record at home and abroad. In fact, in this year's World Cup soccer stadium, as the display provider of each stadium, Alto Electronics, Qipu Optoelectronics, Witmu Optoelectronics, Lianjian Optoelectronics, and Xinyasheng of Hunan have already demonstrated. Different characteristics and style of domestic LED display. Domestic LED display wins the world's favor Liard has set up a branch overseas to strengthen the overseas market layout and enhance international influence. Li Jun, chairman of Liard, admits that setting up branches in Brazil, Japan and the United States is an important step in implementing its international business strategy. It has the advantages of promoting product sales growth, gradually expanding the overseas reputation of the Liard brand and enhancing the company's image. The practical significance will serve as a window for the company to explore the markets of South America, Asia and North America, promote exchanges and cooperation between the company and the international market, and timely access the latest information in the international market to enhance the competitiveness of enterprises. In the early days, the domestic LED display market specifications were not unified, and the quality of products of various enterprises was uneven. The phenomenon of fraud in the mountains was serious. The LED display screens produced by foreign customers on China first had preconceived discrimination in concept. Li Jun introduced that in order to squeeze into the international market, Liard has made a lot of efforts to eventually occupy the high-end market of the world display with independent intellectual property rights and independent brands. His original products have been in a leading position in the field of small-pitch products. Data show that in 2011, Liard's overseas market operating income was about 59 million yuan, in 2012 it was 85 million yuan, in 2013 about 200 million yuan, and in the first half of 2014, its overseas orders reached 148 million yuan, compared with In the same period of the year, the growth rate was 85. In addition to Liard, there are still many enterprises in the field of LED display in the domestic market. For example, in the case of the company that appeared on the World Cup in this year's World Cup, Hunan Xinyasheng Technology Co., Ltd. has a ratio of 4:6 in sales of domestic and foreign markets in LED display marketing. The person in charge of the company said that the global market is bigger. The opportunities are relatively high. The customers in the international market have stricter requirements on the quality of the products. The details of the contract processing and follow-up services will be more specific. Liu Zhengrong, regional manager of Shenzhen Qipu Optoelectronics Co., Ltd., said that Qipuguang’s domestic and international market sales account for half of each, while LED display is focused on foreign markets. The current domestic market is highly competitive, resulting in lower profits, while foreign markets are Blue ocean. Wang Sheng, deputy general manager of Shenzhen Witm Optoelectronics Technology Co., Ltd., said that the company's sales focus is mainly in overseas markets, because in foreign markets, as long as the products meet the needs of buyers, have reasonable payment methods, and have standard certification certificates, etc. Decisions are made, and credibility and loyalty are high, and a fixed partner is usually not easily replaced. The reporter learned that at present, China's LED display products exports are ushered in a period of rapid development. China's LED display exports in the world are as high as 80 or more. Domestic LED display products have entered the international market. Domestic LED lighting products export momentum rapidly National Semiconductor Lighting Engineering Research and Industry Alliance Research Institute (CSAResearch) data show that in the first half of this year, China's LED lighting exports continue to maintain rapid growth, product exports amounted to about 4.35 billion US dollars, an increase of 135. According to CSAResearch's analysis of customs export data, from the perspective of export destinations, Europe and the United States are still the mainstream market for LED lighting products exports in China, while emerging markets such as BRICS countries are growing rapidly. In the first half of 2014, China's exports of more than 50 LED lighting products were mainly concentrated in the United States, the European Union and Japan. The top ten exporting countries were the United States, Russia, Hong Kong, Israel, Spain, the United Kingdom, Spain, the United Arab Emirates, the Netherlands and Italy. The Russian market has grown tremendously, and it has become the second largest export market for LED lighting products in China. Experts said that with the rapid development of the industry and the in-depth implementation of the incandescent lamp ban in the world, the export situation of LED lighting products in China has been climbing. It is expected that with the ban on the sale of 60 watts and 40 watt incandescent lamps in the United States and Australia into the substantive phase, and the accelerated introduction of LED lighting in emerging markets such as the BRICS countries, the export of LED lighting products in China will reach a new high in 2014. With the Indian government encouraging applications to promote the implementation of LED product plans, its market space is huge. Data show that in 2013, China's LED lighting products exported to India amounted to US$57 million, while in the first half of 2014, the export value was approximately US$49 million, a year-on-year increase of 260. India's market share in China's LED lighting products exporting BRICS countries is only second. In Russia, it accounts for about 12 or so. With the implementation of plans by the Russian government to ban incandescent lamps and encourage the application of energy-saving products such as LED lighting, Russia's market space will be further expanded. The data shows that in 2013, the amount of China's LED lighting products exported to Russia was US$227 million, a year-on-year increase of 260. In the first half of 2014, the export value was approximately US$327 million, a year-on-year increase of 571, which jumped to the second largest export of LED lighting products in China. The market accounts for about 9. The total amount of LED lighting products exported in China. When talking about the future development, Li Jun said that although the overseas market is a blue ocean, the technical requirements are also higher. At present, Liard has pioneered and successfully developed LED self-illuminating display panel units with a pixel pitch of 0.7 mm in the LED display with small pitch and strong research. It belongs to the current LED display panel with the smallest dot pitch in the world, but the technology needs to be further improved. problem.
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