Corn harvesting machinery will grow explosively in the second half of the year

According to the investigation and analysis, the author predicts that in the second half of the year, with the release of demand energy, coupled with the stimulation of favorable factors such as agricultural machinery subsidies, the corn harvesting machinery market will enter a fast-growing track, and the market demand will increase in volume. It is expected to continue throughout the year. To maintain the double-digit increase, this judgment mainly comes from the following aspects.

First, subsidy will promote the continuous warming of the market. Not long ago, the Ministry of Agriculture and the Ministry of Finance jointly issued the "Notice on Doing a Good Job in the Implementation of the Second Batch of Agricultural Machinery Purchase Subsidies in 2010." The second batch of agricultural machinery purchase subsidy funds for 2010 amounted to nearly 5.5 billion yuan, mainly used to solve the first problem. Appropriation of agricultural machinery purchase subsidy funds is insufficient and the demand for agricultural machinery purchased in the second half of the agricultural machinery production is urgently needed. The corn harvester has become a key subsidy category, especially in Shandong, Henan, Heilongjiang and Shanxi provinces. In the second half of the year, with the increase in the subsidy for corn harvesting machinery, the market will experience a substantial increase.

The second is huge market potential. As one of the most important crops in the world, corn, according to the latest report released by Informa Economic Corporation in 2010, said that this year, the global corn planting area will increase by 2% to 159.8 million hectares. China's corn planting area reaches 30 million hectares, and its total output is second only to the United States (32.1 million hectares), ranking second in the world. From 190 million mu in 1949 to 466 million mu in 2009, China's corn planting area showed a steady upward trend. As a major corn producing and consuming country, China's corn production reached 160 million tons in 2009, which means that 1 kg of corn is produced in China for every 5 kg of corn in the world. In the three major crops (corn, rice, and wheat) in China, the sown area is increasing every year. In 2008, the planting area exceeded that of rice (planting area reached 29.864 million hectares), ranking first in China's three largest crops, and in 2009, Innovation is high, breaking the 30 million hectare mark. Experts expect that from the perspective of natural conditions in various places, China's corn planting area is still 30 million mu of production potential, and is expected to reach 500 million mu of cultivated area in the future. This has determined that there is a huge potential for development in China's corn harvester market.

The third is strong demand for rigidity. China's maize yield is low. Since China introduced the agricultural machinery subsidy policy in 2004, although the level of mechanization of corn harvest has been rapidly advancing, the level of comprehensive mechanization for farming in the country reached 48.8% in 2009, an increase of about 3 percentage points over the previous year. The mechanization levels of weak links such as rice planting, rice harvesting, and corn harvest reached 16%, 56%, and 17.6%, respectively, and they were up 2.3%, 5, and 7 percentage points year-on-year respectively. However, compared with the level of comprehensive mechanization of wheat and rice, there is still a large gap. The tough battles involving full mechanization of rice and corn will become the key and difficult points for the advancement of China's agricultural mechanization. In particular, corn machine yield is the lowest category in China's three major crops. Corn harvesting mechanization, which is one of the most important means to increase corn income, has become an important issue to be solved in the face of agricultural mechanization in China. In the document Guofa 22, which was promulgated a few days ago, the government clearly stated that by 2020 China's corn harvesting level will reach around 50% of its development goal, and will increase government support for it. The corn harvester market will once again attract the attention of the world. The period of opportunity for rapid development.

Fourth, from the analysis of the number of possessions, there is a situation in which the absolute amount has risen sharply and the quality of growth has continued to increase. According to the survey, as of 2009, the number of corn harvesting machinery in China was 81,700 units, and the machine yield was 17.6%. From 2000 to 2009, the level of China's corn harvest showed a trend of steady increase, especially after entering 2004, along with the driving of subsidies for agricultural machinery in China, the corn harvesting machinery market has developed rapidly, from 0.36 million units in 2000. From 169,900 kilowatts to 47,100 units in 2008, 1,334.0 thousand kilowatts, an increase of 9 times and 13 times respectively. From the perspective of growth quality analysis, the composition of China’s market demand has undergone major changes. The proportion of large-scale self-propelled corn harvesters has continuously increased. From the average of 40.8 kilowatts for each corn harvesting machine in 2000, to 11.4 kilowatts by 2006, it shows that China’s corn is united. The development of harvesting machinery in the direction of large-scale high-tech content is very obvious.

The three major forces supporting the future market The development of China's agricultural machinery market proves that the rapid development of corn harvesting machinery cannot be separated from the support of the government, the promotion of production companies and distributors, and the recognition of the consumer market. These three forces will jointly support the "blue sky" of China's future corn harvesting machinery market.

First of all, government support is the key to ensuring the rapid development of the corn harvester market. Practice has proved that the emergence and promotion of any new type of agricultural machinery without government support and promotion will become very difficult, even under the market situation. In recent years, the Chinese government has greatly accelerated the development of the corn harvesting machinery market through subsidies for agricultural machinery. Taking the Shandong market as an example, in 2008, the corn harvest rate in Shandong Province reached 35.8%; the corn plant yields in Dongying and Zibo cities reached 72% and 71%, respectively, and the province first took the lead in realizing the mechanization of corn production. Shandong has always listed the corn combine harvester as the focus of agricultural machinery subsidies. Last year, corn harvesting machinery subsidized 11,827 units, ranking the first in the country. From January to July this year, 8483 units were subsidized and became the country with the most subsidies for corn harvesting machinery in the country. Due to the guiding role of financial subsidy funds, the enthusiasm of farmers to purchase corn combine harvesters was greatly mobilized.

Secondly, manufacturers and distributors are levers for the rapid development of corn harvesting machinery. Whether the market can develop rapidly and whether it can quickly enter the growth period, production companies and distribution companies shoulder an important responsibility, that is, to produce products suitable for market demand, and at the same time dealers must use the advantages of terminals to shoulder the consumers' interest in improving corn harvest. The important task of recognition. This requires production and distribution companies to do the following: First, through participation in on-site conferences and exhibitions to increase product awareness and visibility. The second is that companies increase product development efforts, overcome technical difficulties, and produce products that meet market demand. The third is based on product quality, focusing on the market, marketing around the market, and production around marketing. Can not passively adapt to the market and wait for the market, but should actively cultivate and guide the market. The fourth is to do a good job of service, specifically, not only to help consumers do a good job of after-sales service, but also to help them obtain economic benefits after purchase. For example, some companies in the cross-region operations, providing free cross-region operation information support for consumers is a typical marketing case.

Finally, increase consumer awareness. Market research shows that in the corn planting region of China, there is a big difference in consumer awareness of mechanical harvesting of corn. On the one hand, in areas such as Shandong Zibo, where corn harvesting mechanization is popular, corn harvesting machinery cannot be separated; on the other hand, In regions where the yield of corn machines is low, there is a greater concern that there will be a large loss of mechanical harvesting of corn, especially if the rate of damage will increase, which will affect corn revenue and so on. From this we can see that China's corn harvesting machinery market is still in the period of market introduction. One of the main tasks of marketing is market cultivation, and the focus of cultivation is to educate consumers on markets, products, etc., in order to increase consumers. The awareness of the product, especially the recognition of the product's benefits.

In short, China's corn harvesting machinery market is at a critical turning point. Only the joint efforts of the government, enterprises, and consumers can really usher in the spring of corn harvest mechanization, and can complete the major issue of the corn planted in China’s No. 22 article by 2020. The area achieves about 50% machine yield.