[ China Agricultural Machinery Industry News ] In recent years, China's agricultural machinery industry has entered a new normal of transformation and upgrading, and market competition is increasingly fierce. It is particularly important to find new markets and new opportunities. "Private customization" is a new breakthrough, which not only meets the current trend of segmentation in the agricultural machinery market, but also better meets the needs of consumers.
Customized small agricultural machinery market is popular
"This time I want two machines that can cultivate land in vegetable greenhouses. I will come to pick them up next month." "Yes! We have developed a multi-purpose small agricultural machine that can be folded and carried, and you are satisfied!" One day in December, a number of people custom-made agricultural machinery came from a mechanical manufacturing plant in Wutan Town, Jiangjin District, Chongqing. Cheng Kuansheng, the head of the machinery factory, kept selling all kinds of new machinery in the factory.
Cheng Kuansheng is a farmer from Pingan Village, Wutan Town, Jiangjin District. He was just 40 years old. After graduating from the auto repair school, he worked in a machinery factory in Guangdong for 10 years. Later, he was trained by Qingdao in the excellent performance of mechanical work. The large household appliance group is engaged in the research of equipment personalization and enjoys the treatment of engineers. Just when his career was on the rise, at the beginning of 2013, Cheng Kuansheng made a decision: resigning back to his hometown.
Cheng Kuansheng has many hills and mountains in the southern part of Jiangjin, and local farmers have relied on manpower for farming. Cheng Kuansheng, who has been accompanying machinery for 18 years, said that he has always had a dream of using machinery to change the status quo of agricultural production: "I saw my parents used sweat to water the land under their feet, but the harvest is not necessarily proportional to the effort. My heart is not a taste. I believe that if we can develop a personalized small machine according to local conditions, agricultural production in mountain areas will be easier, and agriculture will have a big role."
Therefore, at the beginning of the venture, Cheng Kuansheng put his eyes on the small-scale agricultural machinery products on demand. After investigation, he believed that Jiangjin vigorously developed characteristic agriculture in recent years. The hilly and hilly terrain made the small-scale and light-weight agricultural machinery and equipment have a certain market space, and the government has successively introduced a series of entrepreneurial support policies. A good time.
Cheng Kuansheng is determined to build a personalized agricultural machinery factory in Wutan Town. After a series of preparations, in September 2013, Longxiao Machinery Manufacturing Factory was formally established in Wutan Town.
From the design of home appliances and large machinery to personalised agricultural machinery, Cheng Kuansheng did not start smoothly. At the beginning of the company's opening, due to lack of fame, no customer came to customize the product. "The capital has invested more than 200,000 yuan, but no penny has been credited. Almost even eating has become a problem." Cheng Kuansheng recalled with emotion.
However, Cheng Kuansheng was not defeated by difficulties. After analysis, he thought that it might be because he lacked understanding of small machinery and was not practical enough. “Farmers buy small agricultural machinery, not only to match the terrain, but also to be easy to operate, but also to be inexpensive.†Cheng Kuansheng said that in order to meet the market demand, he ran to the field every day to observe the farmers' production process.
After a period of observation, Cheng Kuansheng found that the pepper farmers who planted the peppers reached into the long thorns of the pepper branches to pick up the peppers, pruned the branches, and were often stabbed blood. So he decided to produce a multifunctional pepper prick. He and the workers repeatedly experimented and went to Guangdong to coordinate the production of spare parts. Two months later, the Taiwanese multifunctional pepper pepper scissors were produced and welcomed by the pepper farmers.
With a certain popularity, Cheng Kuansheng's orders have also increased, regardless of the number of customers purchased, can be tailored to the needs. Following the multi-purpose pepper cutting, he produced practical products such as carrying suspension systems for customer needs.
Wu Dengqiang is a manager of the Dongshan Tea Factory in Yongchuan District near Jiangjin. When he came to Jiangjin to send tea seedlings last year, he accidentally discovered that the growers were using the carrying suspension system developed by Cheng Kuansheng. After field visits, Wu Dengqiang praised Cheng Kuansheng's machine and gave a thumbs up for their custom model. When leaving, Wu Dengqiang not only ordered 10 sets of carrying suspension systems, but also customized several machines to assist tea picking according to his own needs.
Under the insistence of Cheng Kuansheng, a variety of small agricultural machinery, such as carrying suspension system, planting management tillage machine, reciprocating lawn mower, side-mounted mower, wheeled ripper mower, independently developed by their factory, have been Recognized, and the market is getting better and better.
In 2016, Cheng Kuansheng's small machinery manufacturing plant sales revenue reached more than 300,000 yuan. After two years of accumulation, his production technology is also improving. Now Cheng Kuansheng has become a "home expert" in the small agricultural machinery manufacturing industry. The “private-customized†business owners will find him in a thousand miles and let him build his own agricultural machinery.
"This straddle crawler cultivator is newly developed by us. It is a multi-purpose machine. It is replaced by a ginger-wing machine and it becomes a straddle-type crawler ginger-wing machine. It is currently a small straddle type. Crawler cultivators have not been used in the whole industry. We have used new technology on this. It is a small machine that integrates various functions such as arable land, greenhouse cultivation, soil turning and ginger nesting. It is expected to be in the first half of this year. Can be officially listed." Cheng Kuansheng said.
In just three years, Cheng Kuansheng's team has developed more than 20 mechanical products related to agriculture and forestry. In the national finals of the second “China Wings†Youth Entrepreneurship Innovation Competition, Cheng Kuansheng won the Silver Wing Award for his personalized agricultural and forestry machinery project.
"Now our small agricultural machinery has been sold to Chongqing, Yunnan and other places. The sales in 2015 reached 850,000 yuan, and it is expected to reach 1.5 million yuan in 2016." Cheng Kuansheng is full of confidence in the future.
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