In response to the insults of Daimlerka (China) Co., Ltd. executives, on the night of November 22, Daimler issued a statement announcing the dismissal of allegedly insulting executives and apologizing to the public and society.
Data show that in 2015 Daimler's accumulated operating income reached 149.5 billion euros, EBIT increased by 25% to 13.5 billion euros, net profit exceeded 8.9 billion euros, achieving a 12% profit growth. Compared with the pre-tax profit and net profit in 2010, it almost doubled.
Just as Daimler started the gold-sucking model, when the business in China was in full swing, Daimlerka bus president and CEO RainerGartner caused strong social concern because of the insults.
Previously, Gao Haina had an interview saying that “China is a big market that Daimler is very optimistic about. Although the sales volume in 2014 and 2015 has decreased compared with 2013, it is expected to increase slightly in the future.â€
According to industry insiders, it is a good thing for foreign executives to work in China. They can get high salaries and have high performance possibilities. However, there are also many joint ventures that are spoiled and petite. While sitting on abundance of profits, the technical upward capability is weakened and corporate discipline is abolished.
　　 The performance has also increased temper
It is understood that the current business of Daimlerka Bus in China mainly consists of two parts: one is to sell the whole vehicle through Daimlerka Bus (China) Co., Ltd., and the other is through the joint venture company Foton Daimler. And localized production and sales of engines.
According to the data, Daimler achieved significant sales growth in 2015, with a total sales volume of approximately 2.9 million units, an increase of 12% over 2014. Among them, Daimler truck sales increased by 1%, the highest level since 2006. The Daimler truck business sold a total of 500.25 vehicles in 2015, with a turnover of 37.6 billion euros, an increase of 16%. Meanwhile, the profit before interest and tax rate reached 2.576 billion yuan, a 37% year-on-year increase.
This year, China's heavy truck market has stabilized. From January to September, Futian Heavy Truck (including Auman and other brands) sold a total of 55,900 units, an increase of 4% over the same period last year. Some insiders said that Daimler’s insulting incident may have a negative impact on Futian heavy trucks, and sales may slow down in the future.
In fact, as one of the world's largest truck markets, China's economy is shifting from infrastructure investment to consumption, and China's market demand has also shifted from construction vehicles to long-distance transportation vehicles. This change has also driven the growth of China's fleet. For Daimler, of course, I hope to have a steady rise in the Chinese market and make more profits in markets outside Europe.
On the one hand, it claims to attach great importance to the Chinese market, on the other hand, it has uttered abusive attacks. Some of the parties said that it would be impossible to say such remarks if they were not deeply concerned about the Chinese. It is hard to imagine how a leader who is so discriminating and malicious to the Chinese can do his best to do the work of Mercedes-Benz China's car business, and it is easy to reminiscent of the old-fashioned Mercedes-Benz car using the poisonous asphalt damping sheet.
　　 Insulting executives were dismissed
Shortly after the incident, Daimler immediately issued a statement saying that he regretted the private dispute and that any personal statement made by the employees in the dispute did not represent the company's position. However, the industry generally believes that Gao Haina’s public presence in China means that his words and deeds represent not only individuals but also companies. The Daimler Group must bear the corresponding responsibility for the consequences of the overseas missions in other countries. Gao Haina’s disgraceful speech not only hurts the feelings of the Chinese, but also undermines Daimler’s corporate image.
Perhaps due to pressure from public opinion, Daimler issued a second statement that night, in which Daimler said that recently, a private dispute between a member of the management of a company reported by the media and another party, It is entirely a personal event. The relevant department's inquiries on the incident have been completed, and at the request of both parties, a settlement has been reached privately through negotiation.
According to the disclosure of the media, the nature of the dispute, especially the improper handling and words and deeds of our employees, has caused very bad influence on the public. At the same time, it is contrary to the corporate culture and brand concept of our company, and is required by our company. Professional manager does not match. In view of the above considerations, our company has immediately dismissed the employees.
The employee’s behavior in this incident is contrary to Daimler’s “equal, respectful†values. We are very sorry that this incident has caused great concern and controversy. We sincerely apologize to the public and the community.
The reporter learned that since the 1980s, China and international mainstream auto companies have cooperated to introduce foreign technology and set up joint ventures, hoping to exchange technology for the market. Now that the market has been detonated, the Chinese have also cultivated a large number of high-level talents, but the dominance of technology is still in the hands of foreign parties. In order to reflect the principle of reciprocity between the two parties, often the foreign party and the Chinese side jointly serve as senior executives. If the Chinese side is a full-time official, the foreign party is a deputy, and the next round of reconciliation, including the general manager and the heads of various subordinate departments.
At the same time, as China has already become the world's largest auto market, many foreign executives of joint ventures have embarked on a fast-track for further promotion after training in the Chinese market.
Some insiders have revealed to reporters that foreign executives are a good job in China. They can get high salaries, have high performance possibilities, and have a large promotion space. As long as the relationship between the two parties is well balanced, companies will often grow rapidly, such as General Motors and Dongfeng Nissan. However, there are also many joint ventures that are spoiled and petite. While sitting on abundance of profits, the core technology is weakened and corporate discipline is abolished.
In fact, most multinational corporations currently set a “zero tolerance†policy for insults in other countries in personnel use. The above-mentioned person said that Daimler should take the precautions and formulate corresponding policies as soon as possible. Otherwise, Daimler, which is rooted in overseas markets such as China, is very likely to have a very negative impact on the development of the company, resulting in overseas market The alienation and distrust of the brands and products of the Daimler Group.
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