In recent years, the high-end upgrade and development of domestic commercial vehicles has become the mainstream of the industry. Whether it is from product R&D, post-sales upgrades, or price, it has repeatedly challenged the nerves of the customers. Commercial vehicle companies have advertised themselves as “high-end†companies. Not to mention that it is really high-end, or "fake", the urgent heart of the transformation and upgrading of the domestic commercial vehicle industry since the 2008 financial crisis is indeed real.
On December 10, Dongfeng Motor Group Co., Ltd. and Volvo Group signed a strategic cooperation agreement, and the first mid-to-high end heavy truck UD Coolo Heavy Truck series was jointly built in Dongwo (Hangzhou) Truck Co., Ltd. The factory formerly known as Dongfeng Nissan Diesel Automobile Co., Ltd. was listed. The media in attendance lamented that such a large-scale listing activity has been rare since the commercial vehicle industry this year. It can be seen that Dongwo attaches great importance to this product.
UD Coolo listed in China
The UD cool Teng heavy truck series landed in the domestic heavy truck market with an international mid-to-high end status, and was surprised by the price range of 400,000-500,000. However, after a simple understanding, it is considered to be a good value for money. According to reports, this new heavy-duty truck platform is a masterpiece of the Volvo Group's 6-year precipitation after more than 400 engineering experts in 8 R&D centers in 3 continents. Only 1.5 million design hours of work, 650 R&D test vehicles, and more than 65,000 hours of different operating conditions and other sets of big data are enough to prove that it is indeed crafted.
There is no doubt about the quality of UD Coolo, but in terms of price, the price of 400,000-500,000 still caused discussions on the live media. At present, the domestic mainstream heavy truck price range is maintained at less than 400,000. Although the UD brand has a solid accumulation in China for nearly 20 years, and has a rich knowledge of the Chinese market, and has accumulated a large number of loyal brand customers, but in the dealership In terms of networking, the UD brand is still in the process of continuous improvement. Even if there are two major shareholder companies, Dongfeng and Volvo's after-sales support, can it really achieve "multiple service products including fuel management systems, telematics services, different levels of service agreements, on-demand maintenance plans, and extended engine warranty, etc. "It still has to be tested in the market. It is reported that the first batch of 14 franchise UD dealers will be opened by the end of this year.
At the scene, Huang Gang, general manager of Dongfeng Commercial Vehicles, revealed that the joint venture between Dongfeng and Volvo has passed the review of relevant departments in the EU and China and is currently awaiting the approval of the Development and Reform Commission. For the future of media care, UD CoolTeng has received technical and marketing support from two major shareholders in the market competition with Dongfeng Commercial Vehicles and Volvo Trucks. Huang Gang, who is also Chairman of Dongwo (Hangzhou) Truck Co., Ltd. The joint venture company also found it inconvenient to disclose it as a result of the rejection of the media. However, it is an indisputable fact that how to win greater interests for the Dongfeng in the future before a strong external aspect has become a major challenge for Huang Gang.
When the industry has been discussing how to achieve “auto powerâ€, the domestic commercial vehicle industry still occupies most of its market share with its own brand. The Chinese auto industry, which started with commercial vehicles, has been considered by many people within a certain period of time. In order to truly realize the “car powerâ€, commercial vehicles must be the vanguard. However, after the baptism of market adjustment after the financial crisis, all commercial vehicle companies have realized that the transformation and upgrading are “not waiting at the moment†after enjoying the sweetness of the automotive market. Whether it is a joint venture between Foton and Daimler, or cooperation between Sinotruk and Mann, it has become the consensus of the industry to use European commercial vehicle giants to accelerate the internationalization of brands, introduce technology cooperation, and enhance their core competitiveness in the international market. As the vanguard of in-depth cooperation between Dongfeng and Volvo in the future, after the listing of the UD Coolteng heavy truck series, it will also be responsible for exploring how the two major groups can carry out technical cooperation.
Recently, how to define high-end heavy trucks was again mentioned by individual media. High-end heavy trucks not only have excellent product quality, but also can be perfected after-sale. From R&D-manufacturing-management to marketing-experience-sales, whether or not the system has become an important standard for the high-end development of heavy trucks. The listing of the UD cool Teng, officially known as "Dongfeng Motor Group Co., Ltd. and the Volvo Group join forces, tailored specifically for the Chinese market." It is understood that Dongwo Trucks, on the one hand, leverages Volvo Group's advanced technology, products, management standards and rich post-service market experience to provide customers with a full range of transportation solutions; on the other hand, with Dongfeng Motor Group Co., Ltd. to China In-depth research and understanding of the market, using its local supplier resources and network to produce and sell UD brand trucks in China.
The Third Plenary Session of the 18th Central Committee put forward the market to play a decisive role in the allocation of resources. At present, China's auto market has become a fiercely competitive international market. In the commercial vehicle industry, the high-end development of heavy trucks is already a general trend. With this opportunity, UD Coolo's listing, which is positioned in the mid-to-high end and has the support of Dongfeng and Volvo's shareholder resources, can be described as timely and profitable. With the listing of UD Coolotion, this former KD plant will develop into a full-value chain heavy truck company integrating production, manufacturing and marketing with the support of shareholders of both parties, providing Chinese customers with richer and more practical products and services. It is reported that the first batch of UD Coolo Teng trucks will be delivered to users in the second quarter of 2014, with its "lean choice" to achieve a "winning road" in the road transport market, to help the development of China's logistics and various economic sectors.
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