Hangzhou auto parts industry added "aircraft carrier"


Xinhua News Agency, Zhejiang Channel, November 30th According to the “Qianjiang Evening News” report, “The headlights for Germany’s Hella will not need to revolve around half of Hangzhou City in the future. Just go to Jintong Auto Parts City and it will be OK.” In the past few days, Mr. Chen, who opened a garage in the north of the city, is full of expectations for the soon-to-be-opened Jintong Auto Parts City.

Today, buying a car is no longer a difficult task. Check the information on the Internet, do comparisons, and then find a bargaining teacher, you can almost "sit and enjoy." After the purchase of auto parts, auto parts selection, maintenance and repair have to make people scratch their heads. "If you want to shop around, you have to leave the bones loose." Mr. Chen has so ridiculed the difficulty of buying auto parts. On December 22nd, the Hangzhou carrier-class auto parts market, Zhejiang Jintong Auto Parts City, will officially open in the north of Hangzhou, and the phenomenon of buying auto parts will be changed.

500 million yuan to build

“This auto parts city has a total investment of 500 million yuan, covers an area of ​​120 acres, a total construction area of ​​150,000 square meters, a central trading area of ​​100,000 square meters, and more than 1300 shops with duplex structures. Millions of square meters......" Jinmiao auto parts city chairman Shen Miaosong is very familiar with this. "Its appearance is a subdivision of the Hangzhou auto parts market. It is not so much the second venture of the auto parts market as it is to bring the second spring to Hangzhou auto parts industry." It is understood that after the opening of Auto Parts City in Jintong, it will be me. The largest auto parts city in the province is also the largest professional auto parts city in East China.

Shixiang Road and Shenban Road in Gongshu District of Hangzhou City are recognized as the professional areas for automobiles in Hangzhou. The dense 4S shops and the lively Xibo Motor Show are all signs of this car culture. “Look at the car to Gongshu, buy a car to Gongshu, repair the car to Gongshu, transfer to Gongshu” is an absolute brand call, as a key project supported and supported by the government of Hangzhou Municipal Government and Gongshu District, Zhejiang Province Jintong Auto Parts came into being.

Modern network technology has changed people's lives and also changed the car sales model. However, it is strange that the Hangzhou auto parts industry, which is the automobile aftermarket, has always been exposed to this, and traditional sales have always been the protagonist. However, the emergence of Jintong will completely break the existing face-to-face sales model of auto parts sales, and online sales will become a new magic weapon for Jintong. It is understood that in addition to face-to-face direct sales, Jintong has established an e-commerce website. Consumers can no longer run for a few small rims and sweat; nor do they have to go around to find out about the price of accessories. Auto parts dealers can understand the market through the Internet, increase the speed of auto parts trading, and save transaction costs.

More than 700 merchants settled in

“As a government-supported project, the dealers of Jintong Auto Parts City have a permanent and stable management right.” Chairman Shen Minsong of Jintong made clear the biggest advantage of Jintong Auto Parts City. It is understood that Jintong Auto Parts City has 700 industry leading enterprises settled in first. These companies come from local Zhejiang Province, but also from Shanghai and neighboring provinces and cities; there are popular consumer brands, but also high-end well-known brands. It is precisely because Jintong Auto Parts City has a stable and unique geographical position and unparalleled superior geographical position. The three-dimensional traffic network makes it become a big cookie for auto makers to snatch each other.

Xiwei Automobile Parts Co., Ltd. from Shanghai is one of the first to settle in. When asked why the major traders who specialize in operating famous brands such as automotive electronics and lighting in Germany's Hella had to cross the city to choose Jintong, the person in charge of a surname Zhou said, “It was mainly fancy for the Golden Pass. Potential and development prospects."

“Obviously, northern Hangzhou is gradually forming a stable automotive logistics environment, and it is precisely located in the center of this logistics. Surrounded by so many elite investment projects. This is conducive to the radiation effect of the automotive market, the It is also the most important factor.” The cheaper rent is also one of the reasons for the selection of Jintong by Hella Auto Parts. It is understood that the same size area, Jintong Auto Parts as long as 18,000 yuan, while other Auto Parts City had 68,000 yuan.

The prominent geographic advantage of Jintong Auto Parts City is also the reason why the public auto parts dealers have a special love bell. It is understood that Jintong Auto Parts City is adjacent to Shangtang Elevated to the east, south to Lanfang Road, to the north of the Bus North Station on the west, and to Shixiang Road on the north, the National Highway 104 and 320 is within easy reach. The Shanghai-Hangzhou-Ningbo Expressway and Hangzhou-Jinjin-Hebei Expressway are connected here. The planned subway is located right across the center. It is also opposite to Xiaoshan International Airport, Ningbo Shenshui Port and other logistics and passenger flow centers. This unique geographical location is destined to allow Jintong to enjoy the effect of the gold shopping district. The surrounding area is an investment project focused on the sales of automotive and automotive parts and components in our province, the Yangtze River Delta, and even the world. Like Asia's largest auto international exhibition area, Zhejiang's largest old car trading market and more than 50 car sales "4S" shop, undoubtedly increased its strength.

Sell ​​accessories at direct selling prices

The full range of brands and affordable prices are the greatest strengths and characteristics of Jintong's future advantages. It is understood that Jintong Auto Parts City has both small and ordinary perfume accessories, large-scale dedicated automotive computers, but also the general public front axle screws, as well as high-end BMW, Mercedes-Benz lighting appliances, where almost all auto parts are Can be bought. The car owners who are determined to buy branded auto parts from around the world here.

With many merchants settled in, there are factory-directed operating methods, making the price of goods here is more favorable than elsewhere. A person in charge of Shanghai Siwei Automobile Parts Co., Ltd. once said such a story: "A Passat's driver wants to change the front axle of the tire, and after that, he went to an auto parts city and asked him to pay 3,600 yuan. But we are in Jintong. Auto Parts City, this part of the selling price, as long as 2,000 yuan, this saved 1,600 yuan is the benefits of direct marketing." The official said, Hangzhou, there are many auto parts distributor is actually his own company went to Shanghai to get the goods . If you add tolls, labor costs and other miscellaneous fees, there will be a difference of nearly 2,000 yuan in return. However, in the auto parts city, these costs can be saved and consumers can be directly profited.

In addition to cheaper prices, Jintong Auto Parts City will also build a car beauty street, from car perfume to car tires can be done at once. At the same time, it also introduced third-party logistics to effectively integrate commodity resources so that scientific and timely distribution became possible...

An eye-catching auto parts city is about to be born, which will bring new business opportunities to the post-steam market in Zhejiang.



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