Infiniti is currently launching the Q50L and QX50 domestically produced models in the Chinese market, further promoting the “localization†strategy. Thanks to the strength of these two cars, the Infiniti market continued to rise. Netcom learned from the Infiniti official: Infiniti sold 3,583 vehicles in China in January 2016, a year-on-year increase of 36%. In terms of new products, Infiniti will also launch the first compact SUV, the QX30, and the launch of the new car is expected to become a new growth point for Infiniti's sales in China.
In 2015, Infiniti launched three new models of the domestic QX50, the new Q70L and the QX70 movie in the Chinese market. The launch of the new products contributed to Infiniti's sales performance in China. In the case that the overall sales situation in the domestic auto market is not optimistic, in 2015, Infiniti sold 40,188 vehicles in China, an increase of 33.8% year-on-year, achieving a contrarian growth. In January 2016, Infiniti continued its growth momentum last year, up 36% year-on-year, of which Q50L sold 1,551 units, up 70% year-on-year.
Infiniti's first compact SUV, the QX30, was launched at the Guangzhou Auto Show on November 20th. The new car was built on the same platform as the Mercedes-Benz GLA. It adopts Infiniti's “conflict aesthetics†design concept, which is stylish and avant-garde. The QX30 is powered by the same 2.0T turbocharged engine as the Q50, meeting the power output requirements of a compact SUV. The addition of QX30 has enabled Infiniti's SUV product line to continue to grow in the domestic SUV market, with the compact SUV segment growing rapidly. With its sporty appearance and strong power output, the Infiniti QX30 is expected to achieve the desired market performance in the luxury brand compact SUV segment.
Dongfeng Infiniti Automobile Co., Ltd. was formally established in September 2014. The current production model is the B-class sedan Q50L and the medium-sized SUV QX50. The two domestic models have made important contributions to Infiniti's sales growth in China in January 2016. The Q50L and QX50 sales in January reached 2,316 units, accounting for 64.6% of Infiniti's total sales in China. In the future, more models of Infiniti are expected to be domestically produced, and its product competitiveness in China will be further enhanced.
Infiniti currently has 112 dealers in China, which has also become an important milestone for Infiniti's development in China. While maintaining the network expansion of first- and second-tier cities, Infiniti also provides investors with flexible choices through innovative D Type and E Type dealerships, and further sinks channels into third- and fifth-tier cities to better achieve sustainable development. . Next, Infiniti will also add 20 dealers during the year to lay the foundation for product launch.
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