On April 25, 2012, Michelin ( China) Investment Co., Ltd. training center officially opened in Shanghai. With a construction area of ​​2,000 square meters, this training center is Michelin's largest training base in Asia and the second training center established in China after Beijing. The completion of the training center will enable Michelin to provide more professional and diverse tire and quick repair and other related business training for more employees, distributors, retailers and partners.
Mr. Xia Yifu, President of Michelin (China) Investment Co., Ltd., said: “Michelle has always been committed to providing high-quality products and services to Chinese consumers. The completion of the Michelin training center will enable us to work together with all partners to achieve practical and efficient results. Training programs to improve the quality of our services, provide better services to Chinese consumers, and achieve a win-win situation with our partners in our mutual growth."
The Michelin Training Center's curriculum brings together a wealth of global resources. Experienced trainers teach and guide practical students. Michelin employees will receive on-the-job training and on-the-job training related to professional skills, while distributors, retailers, and other related personnel will be more involved in sales, service, and hands-on training courses for related businesses such as tires and express repairs. The training center cooperates with the first-line brand manufacturers and is equipped with the current industry-leading operating equipment, providing more teaching content, such as four-wheel positioning, changer, balancer and air-conditioning cleaning equipment. At the same time, in order to better integrate theory with practice, the training center has a card and bus specialty shop storefront, a Michelin professional tire sales service center store with car wash beauty service, and a construction machinery tire training site in an 800 square meter operation space. In order to carry out a variety of efficient and flexible teaching methods, increase the actual operational ability of the students, in each station is equipped with camera equipment to facilitate the students' role simulation exercises and teaching viewing.
In order to continuously improve the service quality, Michelin has always paid attention to the training of employees and sales channel personnel. Since Michelin entered China in 1998, a training center has been established in Beijing. Until now, dealers have provided a total of 52,000 hours of training. According to statistics, each Michelin employee receives an average of 14 days of training each year, and there are 2-5 vocational training programs. Every professional technician in Michelin's after-sales service network has received more than 100 hours of professional training.
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