A study by the Ministry of Commerce entitled "Evaluation of China's Auto Industry's International Competitiveness" pointed out that under the attraction of China's huge market potential, auto multinationals have adjusted their China strategy and incorporated the development of the Chinese market into their global strategy. go with. This report was jointly issued by the Ministry of Commerce’s Industrial Injury Investigation Bureau and the China Automotive Technology and Research Center. Since China's accession to the World Trade Organization, automotive multinational companies have entered the Chinese market in an all-round way, implemented an active localization development strategy, and incorporated the development of the Chinese market into their global strategy. These measures will help improve the overall level of China's auto industry. This report shows that almost 20 years of reform and opening up, almost all automotive multinational companies have entered China. At present, multinational companies have occupied more than 90% of the Chinese car market through their domestic joint ventures and cooperative enterprises. The report points out that in recent years, the Chinese strategy of automotive multinationals has undergone major changes: First, companies represented by Volkswagen as early adopters and have succeeded in China have the strategic goal of striving to maintain a leading market share. The main strategic measure is to increase Big investment, increased production, and strengthened sales network, but stated that it no longer seeks a third partner. The second is represented by GM. The time to come to the Chinese market is short, but it is developing rapidly. GM’s strategy is to develop strategic partnerships in China and give full play to the advantages of the Group’s resources. The third is represented by Toyota, Nissan, Ford and Hyundai. They actively took the beach and achieved landing in the Chinese auto market. They took measures to strive to stay at the top. Fourth, due to some complicated reasons, some auto multinational companies have not made progress in China. These companies have reflected on the original strategy and proposed a new Chinese strategy. Typical examples are DaimlerChrysler, BMW Group and Volvo. The report believes that the automotive multinationals have incorporated the development of the Chinese market into their global strategy, indicating that the Chinese market has occupied an important position in the global strategy of multinational corporations. By increasing investment in China, accelerating local development, enriching the product lineage, launching the most competitive products, and gradually entering the field of automotive service trade, auto multinationals are all involved in the Chinese market. (Zhang Yi)
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