On April 23rd, 2010, the highly anticipated 11th Beijing International Automobile Exhibition will be opened in the new hall of China International Exhibition Center. Shaanxi Automobile Group Tongjia Automobile Co., Ltd. will present its passion for quality mini-cars. At that time, the new models that are widely concerned by the outside world will also be on display at the Shanhai Tongjia booth.
Shaanxi Automobile Group Tongjia Automobile Co., Ltd., a subsidiary of Shaanxi Automobile Group, is the only professional mini vehicle manufacturer in the northwestern region of China. In this year's Beijing auto show, the family car has been given a lot of hope. For the first time, the car will be released at the auto show. This is the first time heavy-duty truck industry giant Shaanqi Group has displayed the mini-car product at the Beijing Auto Show. At the same time, the unveiling ceremony of the “China Fortune†mascot, which has received much attention, will also be held in the same period. In particular, it is worth mentioning that the Fujia series of micro-cars is the only mini vehicle in the industry that combines military vehicle-class quality, heavy-duty skills, and sedan-based design. It fully embodies Tongjia’s positioning as a “heavyweight.†"Micro-vehicle" product concept, no one is famous.
The responsible person of Tongjia Automobile Marketing Company stated that through a series of market surveys, they found that most consumers hope that the captains of existing mini-vehicle products will increase, while the length of user expectations will mainly be 3.9-4.4 meters. The width is between 1.6-1.7 meters. The Fujia Department mini-vehicle adopts a car-based design concept, with a vehicle length of 4030 MM and a vehicle width of 1620 MM. The ratio of length and width of gold is a new generation of micro-cars that responds to market demand and not only has a more airy body shape. The volume is also one of the most dominant products, which ensures the maximization of carrying capacity and greatly improves the ride comfort, providing owners with a more satisfying driving environment.
The person in charge also analyzed that the domestic mini-vehicle user group is mainly concentrated in private owners, and the purpose of buying a car is mostly to carry goods or to carry passengers. Their greatest concern when buying a car is the bearing capacity of the product. The Fujia series minicar learns from Shaanxi Automobile Group's military vehicle quality control system, follows Shaanxi Automobiles heavy truck technology and quality, and meets consumer demand for mini vehicle products with heavy truck skills to achieve target consumer group business, passenger transport, freight transport, and family The full-featured use of demand will help users achieve greater improvement in their career development.
The Fujia series of models, from the perspective of the appearance of fashion ahead, the layout of the lateral glass and the body to achieve a perfect combination, showing the concept of micro-car. The brand-new safety concept ensures the user's safety and security, coupled with the optimization of kinetic energy equipment, demonstrates the economic value-added. From the point of view of design and styling, humanized configuration is complete and care is given at the subtle place. It has obvious advantages in terms of safety and control, embodies Tongjia’s military vehicle quality and car design philosophy, and at the same time highlights Tongjia Motor. The product concept of "Heavy Miniature Vehicles" also showed the new image of Shaanxi Automobile Group Co.
According to the product strategic plan of Shaanxi Automobile Group's Tongjia Motor Co., Ltd., the Fujia series of mini-vehicles will be officially launched in July. Its ultra-long and ultra-wide body design will become a powerful weapon for the Tongjia micro-car to win the market. With the passage of time and the deepening of the dissemination, Shaanxi Automobile Group's Tongjia Motor Co., Ltd. and the media began strategic cooperation. The brand awareness and market share of Shaanxi Automobile Tongjia Motor Co., Ltd. will soon increase. In 2010, Shaanxi Automobile's Tongjia Motors, which account for the best of times and places, will surely become a dark horse in the micro-car market.
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