Nissan's Kai Chen parts will all be purchased locally

People's Daily, Tokyo, September 13. According to Kyodo News report, Dongkung Motor Co., Ltd. President Hiroshi Nakamura said at a press conference in Yokohama City on the 13th that the company’s own branded car “Kai-Chen” for the Chinese market was locally sourced locally. The rate will reach 100% in principle. Dongfeng Motor Co., Ltd. is a joint venture between Nissan Motor Company and Chinese auto makers.

Nakamura said that the current product "research and development and design are also based on Chinese employees." He said that in order to increase price competitiveness, it will try to purchase spare parts produced by non-Japanese local Chinese manufacturers to minimize costs. “Qi Chen” takes the first-time customers of local Chinese cities as its target customers and implements a low-price strategy. The company plans to launch the first model in 2012 and will achieve sales of 300,000 by 2015.

The Chinese government is committed to fostering domestic auto brands. The "idea" of Honda's own brand cars developed in China has been put on the market.

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