In 2015, driven by strong sales in the US, China and Europe, the global sales of the Renault-Nissan Alliance (hereinafter referred to as the “Allianceâ€) reached 8,528,887 units, an increase of nearly 1% from the previous year. Despite the rapid decline in the Russian and Brazilian markets, the overall sales of Renault, Nissan and Volga (Russia's largest automakers), the world's fourth-largest automakers – Renault-Nissan, have been in business since 2014. It remained stable and in 2015 again achieved a sales volume that accounted for one-tenth of the total global car sales.
Renault-Nissan Alliance Global Sales Overview In 2015, Nissan Motor sold a total of 5,421,804 passenger and commercial vehicles worldwide, an increase of 2.1% year-on-year. In both the US and China markets, Nissan’s sales have reached at least 1.25 million units. Thanks to its outstanding performance in key markets such as the US and China, Infiniti's sales reached 215,250 units, a year-on-year increase of 16%.
As Europe's third-largest automaker, Renault's global sales in 2015 reached 2,801,592 units, a record high. In the case of a market growth of only 1.6%, it increased by 3.3% year-on-year, and sales volume has been growing for three consecutive years. Among them, Dacia's car sales were 550,920 units, a year-on-year increase of 7.7%. As the fastest growing major brand in Europe, Renault has a market share of 10.1% in Europe, and its light commercial vehicles have led the European market for 18 consecutive years.
Affected by the overall decline in the Russian auto market, in 2015, Volga sold a total of 305,491 vehicles, a decrease of 31.5% year-on-year. Although the Russian auto market fell by more than 35% overall, the alliance increased its market share from 30.7% in 2014 to 32.3% in 2015.
Volga Cars mainly sells LADA brand cars, while the Renault-Nissan Alliance has established a joint venture with Russia's National Technology Group (Rostec) to have an absolute controlling stake in Volga. The total sales of the alliance's cars in Russia accounted for one-third of the total sales of Russian cars.
Renault-Nissan Alliance Global Market Sales Highlights In 2015, the top ten regional markets of the Renault-Nissan Alliance were the United States, China, France, Japan, Mexico, the United Kingdom, Germany, Russia, Brazil and Spain.
In the United States, Nissan Motor set a record of 1,484,918 units, an increase of 7.1% year-on-year, and its market share exceeded 8.5% for the first time. At the same time, models such as Rogue, Versa, NV and NV200 also set an annual sales record, and sales of light trucks increased by 20% year-on-year.
Nissan Motor's sales in the Chinese market were 1.25 million units, up 6.3% year-on-year, and continue to lead other Japanese automakers in China with a market share of over 5%. At the beginning of this month, Renault and Dongfeng Motor cooperated to produce Renault KadjarSUV at a joint venture plant in Wuhan. This is the first car Renault has produced in China. The initial annual production capacity of the new plant will reach 150,000 units, and is expected to expand to 300,000 units as demand grows.
Japan is the home market for Nissan. In 2015, Nissan Motor sold 589,046 units in the Japanese market, down 12.1% year-on-year, with a market share of 11.7%. In Mexico, Nissan Motor set a record of 348,941 sales, a year-on-year increase of 19% and a market share of 25.8%. In the past six years, Nissan has been the champion of sales in the Mexican market.
France is the home market for Renault. Its sales in France in 2015 were 607,173 units, a year-on-year increase of 5.1% and a market share of 26.4%. Renault Clio has been the best-selling compact passenger car for six consecutive years. As the best-selling electric passenger car, Renault ZOE has a 60% share of the French market. Brazil is the second largest market for Renault cars. Under the unfavorable conditions of the Brazilian market shrinking by 25.5%, its market share increased by 0.2% to 7.3%.
India is expected to be an important pillar of the future development of the alliance and the entire automotive industry. Renault is still the leading European car brand in the Indian market, with sales increasing by 20% to 53,848 units. Since its launch in September, the Renault compact hatchback Kwid has been ordered by more than 80,000 users. Kwid is the first model in the league to adopt the CMF (CommonModuleFamily)-A modular platform system. It is also the smallest and most affordable model in the Alliance CMF modular platform system. Later this year, the Datsan brand will also launch a model based on the CMF-A modular platform system.
Zero emission car sales highlights
As of the end of December 2015, the Renault-Nissan Alliance has sold a total of 302,000 electric vehicles worldwide, accounting for one-half of the global total sales of pure electric vehicles. Nissan Leaf, the world's first best-selling, mass-produced electric car, has sold 201,000 units since its launch in December 2010 and continues to maintain its position as the world's best-selling pure electric vehicle. The 2016 Nissan Leaf is equipped with a new 30kWH battery, which has a 20% increase in mileage compared to the original 24kWh version. In addition, Nissan also sells e-NV200 pure electric vehicles.
Since the launch of electric vehicles in October 2011, Renault has included a total of 83,000 electric vehicles worldwide, including the two-seat urban commuter Twizy, and KangooZ.E. continues to lead the European light commercial electric vehicle market. As the best-selling electric car in Europe in 2015, Renault ZOE has a market share of nearly 19% in Europe.
In 2015, the Renault-Nissan Alliance sold a total of 85,000 electric vehicles, up more than 2.5% year-on-year. In addition, global sales of Nissan's electric vehicles fell by 9.8%, and Renault's sales increased by 45%. In Europe, Nissan's electric vehicle sales increased by 14.3% to nearly 20,000 units; Renault increased by 49% to approximately 23,100 units (excluding Renault Twizy) Sales).
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