Entering the “Twelfth Five-Year Plan†SANY Group proposed a new overseas development strategy. According to the plan, it will achieve an operating income of RMB 300 billion by 2015, of which the overseas business will reach 30%, and the long-term goal is to export more than 50% of the total. .
The leading products of Sany Group are a full range of products such as construction machinery, road machinery, mining machinery, piling machinery, lifting machinery, non-excavation construction equipment, port machinery, and wind power equipment. Among them, concrete machinery, piling machinery and crawler cranes are the No. 1 brands in China. Concrete pump trucks have completely replaced imported concrete pumps. The domestic market share has reached 57%, which is the highest in the country. It has been ranked first in the world for continuous production and sales for many years. In 2010, Sany Group achieved sales revenue of 48.6 billion yuan and net profit of 6 billion yuan.
Currently, Sany Group is building the fourth overseas R&D and manufacturing base in Sao Paulo, Brazil, and will produce construction machinery products such as excavators, crawler cranes, and truck cranes. The $200 million project will be put into production later this year. According to the plan, the annual sales of this project will reach 500 million U.S. dollars within five years and 2 billion U.S. dollars within 10 years, providing about 1,000 jobs for the local people. Brazil will become Sany Group’s production, R&D and marketing platform in the South American market.
Sany Group is optimistic about the huge business opportunities in Brazil. Its construction machinery product market has maintained a scale of US$14 billion for many years. The Brazilian government’s “Accelerated Growth Plan†and the upcoming 2014 World Cup and 2016 Olympic Games will undoubtedly bring about. A huge market for construction machinery.
"Internationalization is a hard-fought battle. It is the third time that it has started a business," said Xiang Wenbo, deputy to the National People's Congress and president of Sany Group.
"Sanyi" is a well-known brand in China's construction machinery industry. Currently, it has 30 subsidiaries overseas and its business covers 150 countries. Its products are exported to more than 110 countries and regions, and 15 logistics centers have been established in the world with more than 1,300 employees. Marketing and service personnel provide overseas customers with first-class products and services all over the world. Among them, nearly 300 foreign employees have gradually grown into the backbone of SANY's internationalization process. Has been in India, the United States, Germany, Brazil have invested in construction machinery R & D and manufacturing base.
How to make Chinese manufacturing brands win overseas markets? "Thirty one rely on scale, technology, service and brand to win the trust of overseas customers." President Wenbo told the China Daily, "Our goal is to become a world famous brand of construction machinery."
With its core competitiveness formed by independent technological innovation, service, and manufacturing, Sany Group strived for its own market share and won world trust in “Made in Chinaâ€.
Sany Group independently designed and manufactured the SCC4000 crawler crane known as the “Shenzhou No. 1 Crane†to show its talents in the accident of the collapse accident of the copper mine in San Jose, Chile, in November last year, becoming an overseas story for Chinese construction machinery.
In 1998, Sany Group overcame the key technology of the long boom technology, a concrete pump truck. Since then, the technology has been continuously innovating. At present, the 72-meter pump trucks they produce have 15 leading core technologies and become the most technologically advanced pump trucks in the world. The advanced company also received the certification of the longest boom truck pump from Guinness.
On March 3, 2010, China's first 1000-ton all-terrain crane, the SAC303, rolled off the production line and broke the monopoly of oversized tonnage all-terrain cranes with over 500 tons of capacity.
On January 15, 2011, the first backhoe loader SBL80 was rolled off the Sany Industrial Park in India to fill the gap in the field of Sany products.
To catch up with world-class standards, Sany uses 5% to 7% of its sales revenue for R&D each year. It has 536 valid patents and nearly 100 core technologies, and more than 60 technologies have reached and exceeded world-class standards. In succession, a large number of construction machinery products with independent intellectual property rights, such as the world's longest boom pump truck, the world’s first fully hydraulic grader, the world’s largest tonnage excavator, and Asia’s largest crawler crane, have been launched at home and abroad. The market share of concrete machinery in the domestic market has increased from the original 10% to 90%.
At present, Sany has a R&D team of more than 5,000 people and is the largest team in China's construction machinery industry. Sany has also established 23 research institutes and 138 product research institutes in the United States, Germany, and other parts of the world. A national-level enterprise technology center, a national post-doctoral research station, two provincial-level enterprise technology centers, two provincial-level engineering and technology research centers, and a provincial-level industrial design center have been established.
In 2001, Sany Group opened the prelude of SANY International’s strategic operation. Three years later, the company’s export business expanded to Eastern Europe, Africa, Southeast Asia, South Asia, the Middle East, Taiwan and other countries and regions. By 2010, Sany Overseas Sales of more than 1 billion yuan, products have been exported to more than 110 countries and regions.
"Thirty-one will not only sell products to all parts of the world, but also build factories into the developed countries of construction machinery manufacturing industry!" said Liang Wengen, chairman of Sany Group.
Trinity International experienced different stages of development in exports, overseas investment, and localization. On October 5, 2009, Sany invested 60 million U.S. dollars to build a construction machinery manufacturing base in Pune, India, and put it into production. It began its investment, design, production, and sales of a one-stop localized global development road. At present, Sany Group India Industrial Park has an annual production capacity of 1,000 sets of pump trucks, mixing stations, mixers and other equipment. In February of this year, the first Indian BMW show signed more than 200 sets of equipment with direct sales of nearly 600 million yuan.
“Our goal is to achieve sales of RMB 6 billion in India by 2015, including RMB 3.1 billion in local production in India, making it one of the largest construction machinery companies in India.†Zuo Wang, Chairman of Trinity India Spring said.
The company’s projects in the United States, Germany, and Brazil are under intense implementation. Among them, the German project invested 100 million euros. This is China's largest industrial investment in Europe so far; and Sany has become China's first machinery manufacturing company to invest in and build factories in the United States.
In the United States, Georgia invested 60 million U.S. dollars to set up R&D and manufacturing bases to produce products that are mature and quality- and cost-competitive, and to further radiate the Canadian and Mexican markets. It plans to realize a production capacity of 500 million U.S. dollars within five years.
With a total investment of 100 million Euros, the European R&D and manufacturing base in Cologne, Germany will cover all European markets. It is planned to annually produce 3,000 engineering machinery products with an annual sales income of 350 million euros.
According to the plan, Sany Group will invest and build a base in Africa. By then, the globalized layout of Sany will basically be completed.
Sany Group is building a world-class "kingdom" of construction machinery.
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