When news of Dongfeng Motor Group's reorganization of Fuqi Group was reported, Southeast Automotive became the focus of attention in the industry. It is reported that after the completion of the reorganization, Dongfeng Motor Group will use Southeast Motor as a reorganization model to achieve its goal of more than double the sales volume. Southeast Motor is expected to enter the fast lane of growth.
A strategic cooperation framework agreement has caused confusion. According to the strategic framework agreement signed by Dongfeng Motor Group, Dongfeng Motor Group will increase its holdings of Fuqi Group when its annual sales volume reaches 300,000 vehicles. It is not easy to accomplish this goal. In 2012, Southeast Motor's sales volume was 79,100 vehicles. In this regard, Dongfeng Motor Group executives explained: "The goal of 300,000 vehicles, including the vehicle and the engine." Reporter was informed that the future Dongfeng Motor Group will help Southeastern Automotive to achieve expansion and supporting the engine project settled. It is estimated that the engine project will be put into production in 2015 and the planned production capacity in 2017 will be 150,000 units.
As the core asset of Fuqi Group, Southeast Automotive has already come out of the trough with its own strength. Chairman of the Fuqi Group and chairman of the Southeast Automotive Group, Lian Xiaoqiang said: “Before I took over, SEGC lost 2 billion yuan for five consecutive years, but it turned profitable since 2009 and was profitable for four consecutive years.†Revenue was 7.261 billion yuan, down from 2011, but net profit and total comprehensive income were 37.295 million yuan, an increase of 11.28% year-on-year.
In April, at the Shanghai International Auto Show, Zuo Zisheng, general manager of Southeast Automotive, told reporters that the development of the South East Automotive dual-brand car into the best. Among them, the joint venture brand "Wingshen" entered the year with the most intensive product launches. In 2013, it launched the 2013 "Wings", and in the second half of this year "LancerFortis" will be listed, and the 1.6L model of "Wings & Lancer Fortis" will also be launched. Pushed to the market by the end of the year.
In addition, Southeast Motor is accelerating the construction of sales channels, implementing the development of South-east and Mitsubishi brands in the third and fourth-tier cities, and improving the convenience of the purchase and maintenance of third- and fourth-tier cities. As of the end of March 2013, there are more than 500 Southeastern brand sales outlets, which will exceed 560 by the end of the year, of which the coverage of third and fourth-tier cities will be 70%. At the same time, we will further increase support for the establishment of outlets at the county level (finance support, talent training, incentives, etc.) and encourage distributors to set up direct-operated stores or satellite stores in county-level and town-level administrative regions so that the network can be extended to the fourth and fifth levels. market.
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