An Analysis of the Reasons behind the Trouble-producing Reasons for the Increased Price and Sale of Cars

After experiencing a major outbreak in the auto market in 2009, the current situation in which the car market is difficult to obtain has largely been improved. However, there are still some popular models that belong to the “seller market” and the situation in which one car is hard to find continues. It is not uncommon for fare increase to be sold. As a result, it is hard to find a hot car, and the situation of increasing the price of a car is a good model, high cost performance, or is the manufacturer eager to “hunger marketing”?

■Intensity of production capacity allows manufacturers to “look at the market” Last year, driven by many favorable policies such as purchase tax reductions and automobile transportation to the countryside, the Chinese auto market once again showed a spurt growth after many years. The purchasing power of consumers has begun to release. The annual production and sales of automobiles exceeded 13 million vehicles, which was the highest year-on-year increase. The production and sales of passenger cars exceeded 10 million for the first time. The blowout of the auto market has brought about leap-forward development to the Chinese auto industry. However, the growth trend in this type of blow-outs has grown. Under the circumstances, consumers have to face the seller’s market, which is hard to find in a car market. From January to February, as many as six months of waiting for the car, many car consumers eager to join the car owners looked forward to the autumn water. In 2010, along with the decline in consumer demand and the increase in the supply of vehicle models, last year, the situation in which one vehicle was difficult to obtain has been alleviated to a certain degree. However, as the overall auto market resources become more abundant, There are BMW X1 and X6, FAW-Volkswagen Golf FAW-Volkswagen Golf 6 Golf 6, domestic Audi Q5, Shanghai Volkswagen Tiguan, Guangzhou Automobile Honda CR-V, FAW Toyota RAV4, Shanghai GM Buick Hideo GT Hideo GT, East Nissan TIIDA, Mazda 3 and other hot models of concern, due to their own model resources or incentives and other reasons is still difficult to find a car. And different from the past is that the original queue waiting to mention the car phenomenon often appears in the Accord, Camry these Japanese body, this situation is almost completely stolen by the German car to the limelight. Reporter learned from the current auto market, due to Shanghai Volkswagen and FAW-Volkswagen subject to capacity constraints, as well as engine, transmission and other major parts supply and other resources The reasons for the restrictions: FAW-Volkswagen Golf 6, Magotan 1.4TSI, Sagitar 1.4TSI, Polaris 1.4TSI; Shanghai Volkswagen Tiguan, Long Yi; FAW Audi Q5, A4, A6 and other hot models are all difficult to find a car, even worse The waiting period for some models has exceeded half a year, and the reason for the shortage of such models is largely constrained by the supply of auto parts and insufficient production capacity.

■ Concentrated buying leads to “more cars than enough to sell” In addition to the "congenital" causes such as manufacturer's production capacity and spare parts supply, it is difficult to obtain a vehicle, and the substantial preferential measures introduced by manufacturers and dealers in response to changes in the auto market are also objectively caused. Some models were "out of stock". In 2010, with the concentration of rigid consumer demand released last year, the increase in manufacturers' production capacity, and the speed with which many new cars went on the market, the price system of the auto market began to loosen this year. In fact, before the mid-quarter of the first quarter, the auto market's price system was still quite strong, especially in the hot models last year, the price is still not fixed. However, at the end of the first quarter, it is exactly the auto market price after March. Gradually began to show signs of loosening, car manufacturers began to focus on the relative weakened consumer demand in the auto market, invariably began to launch different levels of preferential measures. Some luxury brand models hit a discount of more than 100,000 yuan flag; FAW Mazda Ma 6 launched the highest The preferential price of 30,000 yuan, the lowest price also exceeded the 150,000 yuan mark; and the highest price is only 162,800 yuan Dongfeng Nissan TIID A. In May, this newspaper sponsored a "steam sale club". Even though the discount rate even exceeded 20,000 yuan at one time, this kind of concession can in the past absolutely be described as a "dream of ignorance." Not only has brought a lot of bright spots for the relatively dull auto market, but also once again detonated the desire of consumers to buy cars. The resulting tide of concentrated buying, but also once again those good word of mouth, at the same time incentives oversized models push It was difficult to get a car.