Spike car market in July increased by 57.9% year-on-year.

Guangzhou auto market is hitting new heights! In July, in the traditional off-season, the newly released data showed that the number of cards sold in Guangzhou was 15025 units, which was a year-on-year increase of 57.9%. This year became the highest month for all but January, and the number of cards sold in January-July All of them maintained a high growth rate, with an average increase of 43.7%. The auto market in 2010 is certainly much higher than the "fire" in 2009.

"The auto market is not good." Sales are so hot. Why do dealers complain that the auto market is very light? A dealer's veteran broke the word, "Inventory pressure has led to price reduction marketing, loss of sales, high sales but can not make money."

heat

Spike gains 57.9% year-on-year in July

Changes in the number of licenses in Guangzhou from January to July

Year January February March April May June July

2010 18325 9734 14978 12208 14771 14930 15025

2009 13011 7222 10166 9379 9975 10315 9514

An increase of 40.8% 34.8% 47.3% 30.2% 48.1% 44.7% 57.9%

Although the auto market in Guangzhou has experienced a weak market since March, dealer stocks have exploded to nowhere, and the subsequent months are still “uneven”, and dealers in the off-season in July and August are even more miserable. However, the July data obtained from authoritative sources shows that the auto market is “very hot” in Guangzhou and the entire Guangdong Province.

In Guangdong Province, a total of 71,506 passenger cars were on the market, including 64,545 domestic passenger cars and 6,961 imported passenger cars. The number of domestically-made cars in Guangzhou was 15025 units, which was a 57.9% year-on-year increase. They again lost to Shenzhen with a slight gap. The number of cards sold in Shenzhen was 15,209, followed by Foshan and Dongguan with 7,602 and 6,900 units, followed by Zhongshan and Huizhou. In addition, the number of cards on Shantou is also maintained at more than 2,000 vehicles.

From the point of view of the data on the market, in addition to the high growth in Guangzhou and Shenzhen, the growth market in Guangdong Province is mainly concentrated in the third and fourth-tier cities of Shantou, Huizhou, Yangjiang, Jieyang, and Zhaoqing, and Yangjiang and Zhaoqing have maintained a year-on-year ratio of 31.6%. 35.5% increase. However, the increases in Foshan, Dongguan, and Zhongshan were relatively modest, with Dongguan being the weakest, with only 5.5%.

If you say that this year's most worried place in the city of Guangzhou, still showing an unstable "W" type, the increase is not very obvious than the chain, Guangzhou is only 0.6% increase. From April onwards, Guangzhou has witnessed growth for the fourth consecutive month. In addition, during the period from January to July, Guangzhou experienced a year-on-year increase, with an average increase of 43.7%. It can be seen that this year's auto market is better than last year's sales, which is "no doubt".

Guangdong's major cities in domestic brands on July

The number of cards on the city

Shenzhen 15209 1.6% 55.8%

Guangzhou 15025 0.6% 57.9%

Foshan 7602 3% 17.9%

Dongguan 6900 3.5% 5.5%

Zhongshan 2623 2.4% 14%

Huizhou 2362 0.9% 30.4%

Shantou 2102 20.3% 22.7%

cold

Dealer inventory is high

Generally more than 1.2 months

If we only look at the licensing data, we have reason to believe that the days of the current dealers should not be bad, but why in such high sales, dealers are still "not satisfied", complaining that the auto market is relatively weak.

The reporter once analyzed on July 28 the “New Express” C12-C13 version through the licensing and sales data in the first half of this year. In the second half of the year, there were at least 11,140 vehicles in the hands of dealers in the country, and there was a serious surplus of production capacity. Business inventory is in an emergency. However, rising sales in the first half of the year also gave manufacturers reason to believe that the auto market will be better in the second half of the year. At present, most brands have not revised their annual sales targets, except for some brands. In the second half of the year, the sales situation of dealers is still severe.

"We are now very serious pressure warehouse, inventory 1.5 months." Shanghai GM Buick dealer complained to reporters. In fact, this year's dealer with the highest happiness index is none other than the Shanghai General Motors dealership. The new car effect of the model allows the dealer to make a profit. According to report, manufacturers in the first half of the year in Guangzhou, Excelle (configuration Gallery reputation Forum) did not require sales, but entered in July, Excelle serious pressure warehouse, coupled with the new car effect showed signs of weakness, some stores Regal (configuration Gallery reputation Forum), LaCrosse (configuration Gallery reputation Forum) inventory is also more serious, dealers have begun to release the discount. The same situation also appeared in Shanghai Volkswagen, FAW - Volkswagen and other first half of the inventory pressure on the dealer.

The sales competition of the manufacturers in the second half of the year undoubtedly increased the inventory of dealers again. Entered in September, Guangzhou dealers how the current inventory situation? According to a survey conducted by the reporter, inventory of most brand dealers in Guangzhou has exceeded 1.2 months, but FAW Toyota has taken the lead in sharply lowering the price of the entire car fleet. Dealers have “turned over again” and some store inventory has dropped to 18 days. However, dealers are almost "tears" to sell their cars: "Losing sales, in fact, the more the more you sell, the more you will not be able to sell."

"From 2001 to now, in addition to making money in 2009, we are losing money each year." A reporter from a Dongfeng Nissan dealer surprised the reporter. Perhaps he speaks with exaggerated ingredients, even the largest sales of Dongfeng Nissan in South China. The link is not profitable. The more profitable the Guangzhou auto market is now, the more it will be sold.