On March 29th, 2011, Beiqi Wei Ke brand and the first mid- to high-end micro-products Weiwang 306 were released in Beijing. At the conference site, Beijing Automotive Group officially announced the Twelfth Five-Year Development Plan: By 2015, it is necessary to build BAIC into an auto group with annual sales of 4 million vehicles, sales revenue of 400 billion yuan, and profits of more than 40 billion yuan. At the same time, it also disclosed the sales target of BAIC Microbus in 2011 and the development plan for the next five years.
The sales target for 2011 is initially set at 30,000
In terms of micro-offers, BAIC’s goal in 2011 is to sell about 30,000 vehicles. May wish to compare this sales plan with the goals of numerous domestic micro car companies in 2011. SAIC-GM-Wuling sold more than 1.23 million vehicles in 2010. In 2011, it plans to produce and sell 1.3 million complete vehicles, of which micro- and micro-card sales target is about 1.2 million; in 2011, Chang’an plans to produce and sell 1.02 million micro-vehicles, a year-on-year increase. To 5%; Dongfeng Xiaokang proposed sales target of 450,000 units, which will increase by 50% on the basis of 2010; FAW Jilin plans to sell 180,000 micro-customers; Changhe Micro's production and sales target will be 100,000 units, compared with 2010. It is basically the same; Brilliance China Huaxin Automobile Co., Ltd.'s Mianyang Huaxin Automobile Co., Ltd. Jinbei Starfish sales target was initially set at 100,000 units, an increase of more than 100% compared with 2010; Shaanxi Automobile Tongjia Microbus sales target was initially set at 50,000 units; Kairui Automobile plans to sell The number of micro-vehicles was 120,000, an increase of nearly 50% year-on-year.
From this, it can be seen that the sales target of the 30,000 vehicles proposed by Beiqi Micro-vehicles is not very high compared with that of veterans who have been fighting for many years, and it is entirely possible to achieve them.
At the end of the twelfth five-year period, he came to the forefront of the Second Group Army
In addition, the Beiqi Micro-car at the end of the 12th Five-Year Plan will take the lead in the Second Group Army. As a rising star, Beiqi Microcars does not pursue high sales volume and market share in 2011, but hopes to develop core technologies and improve the competitiveness of independent brands, and to have more in foreign cooperation. The right to speak and achieve greater progress. Therefore, Beiqi's goal is to start from being among the second group in the country and to strive for the forefront of the Second Army. During the period of the 12th Five-Year Plan period, BAIC will follow the requirements of the national industrial policy and will take the road of joint mergers and acquisitions.
It is understood that Beiqi Weiwang 306 will soon be listed, but the sales price has not yet been determined, but will soon be announced. Since the launch of the product in the early stage, since Beiqi Microbus Base was built in Zhuzhou, Hunan Province, besides Zhuzhou, BAIC will identify several key sales regions throughout the country for key promotion.
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