Some subtle changes are taking place in the automotive infotainment market. The increase in speed of navigation devices has exceeded the growth of car stereos. GPS applications will begin to differentiate after military and instrument navigation to portable navigation (PND). One is to move to mobile devices such as mobile phones to provide location services, and the other is to target automotive applications such as C2C (car-to-car information exchange). ), C2I and ADAS (Advanced Driver Assistance Systems), etc.
In the car navigation market, according to ST's estimates, shipments of PNDs in 2008 will increase by 43% year-on-year, from 32 million in 2007 to 46 million. The main growth momentum still comes from the substandard penetration rate of the car navigation market, and the education and promotion of the market are still insufficient. Low-cost OEM navigators (dual-use portable navigators) will open up new markets in mid-size cars, and it is expected that the number of car navigators will surpass 25% in 2012 in Europe and America. The average annual growth rate of the built-in navigators for OEM dashboards will reach 15% during 2007-2013, and the growth rate of portable navigators will be 16%. It is expected that by 2013, the navigation market will reach the level of automotive impact.
The development of navigation technology has surpassed simple point-to-point route guides today. Map-based autonomous driving assistance systems and collaborative safety systems between cars are the next development goals.
Integrated advanced driver assistance systems (ADAS) and emergency rescue calls in the navigation system will be standard on all premium cars. ADAS includes Adaptive Cruise Control (ACC), Adaptive Frontlight System (AFS), Lane Departure Warning (LDW), Blind Spot Monitoring (BSM), Parking Assist (parking assistance) And pre-crash safety systems. However, in addition to considering the possible impact of ADAS equipment on the cost of automobiles, the introduction of ADAS is also the key to the stability and safety of the equipment operation. Therefore, automotive electronics manufacturers must be able to cost-effectively operate in the design of related products. Under conditional requirements, a balance point can be achieved before it can enter the vehicle factory supply chain.
Emergency calls are a typical application in the current telematics market. The European Union has proposed a pan-European emergency rescue service eCall system. In the event of a traffic accident, the on-board eCall transmitter will automatically send an emergency call to the nearest rescue center. US ONStar and Japan have also carried out similar services. There are not many vehicles currently loaded with the eCall system, but it is expected that 2010 will begin to tell growth. Especially in the European market, more than 70% of new cars will be installed in 2013. The United States will also have general cars to join ON-Star, and Japan's installation ratio will reach 30%.
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