In 2013, the macroeconomic recovery was slow and the growth in consumer demand was weak. The auto market was like being caught in a quagmire and could not move forward. The downturn in the auto market has also caused car dealers to fall into a vicious cycle of inventory pressure and sales promotion. In the face of the new car's meagre profit, the increase in production does not increase income, and many dealers are frowning and pressured, “open source and reduce expenditure†has become the main theme of 4S shop management.
Open source, that is, increase revenue from existing businesses and open up new growth points, while throttling is the reduction in IT costs. So how can car dealers seek change and break the bottleneck, and realize the ultimate counter-attack of revenue-raising expenditures? As the first brand of domestic vehicle networking service operation, Guangzhou Broadcasting Group provides car dealers with integrated services for the whole life cycle of automobiles through the operation of big data in the car network. Relying on the Tiger Networking System, Kwong League News not only helped 4S stores achieve differentiated selling and avoided price wars, but also through accurate calculation and analysis of user data, establishing a detailed customer model, conducting maintenance appointments, and customer recovery. Such as targeted interactive marketing, ultimately realize the value-added after-sales service, increase revenue. This is the best comment for car dealers to increase revenue and reduce expenditure.
Car networking big data operation helps 4S shop business value-added
In today's weak sales of new cars, the after-sales business has gradually become the focus of 4S stores, and the continued sluggish auto market makes it even more urgent to increase sales of post-sale services and new business development. Guangzhou League News through data analysis, accurate and real-time grasp the needs of owners, develop accurate marketing plans, improve business conversion rates. At the same time, the data reports provided by Kwong League News on the basis of the owner’s driving mileage, driving range, vehicle breakdown, and mobile owners have allowed 4S shops to easily and intuitively see their in-store maintenance needs, maintenance needs, and ongoing or pre-bleeding. The number of owners, etc., so as to easily get lost business opportunities for customer solicitation, maintenance, and other services, to achieve business value-added.
According to the operations manager of the Kwong League Media Group, Kwong League News provides monthly maintenance reports for customers of the cooperative 4S stores, loss of owners, maintenance business opportunities, and marketing results. The 4S store can analyze the behavior and needs of owners based on the reports, and formulate targeted reports. Marketing strategy for interactive marketing, and ultimately easy to obtain after-sales revenue.
Businesses continue to optimize services, the owners of the demand is continuously being met, this is a continuous, good interactive relationship, this kind of good interactive relationship over time into the owner of the 4S shop service trust. As we all know, this kind of trust is invaluable for any business. If trust is formed, then it will be logical to expand business on the basis of existing businesses such as illegal payment, driving, annual review, and annual inspection.
Nowadays, it is not just an era of simple sales model that simply ignores sales. More and more car dealers attach importance to customer management and pay attention to after-sales service. However, automotive CRM is a complex and professional work. Many auto dealers are still It is not allowed to enter the door. Many simple and artificial manual service modes exist. The Kwong League News through the fool-type operation of IT tools, to simplify the work for the 4S shop, reduce the operating costs of the original business, improve operational efficiency.
Canton Broadcasts Helps 4S Store Group IT to Reduce Operating Costs
Let's share an example. What is the general process when a customer needs maintenance? Or he will choose a near 4S shop near the principle, or he will choose to buy a car 4S shop more secure, or he plans cheaper to get in the street repair shop, we imagine the design better, the owner eventually decided or back He bought a 4S shop for cars. After arriving at the store, the 4S store service personnel informed the customer of various details, and then recommended the product to the customer. The final owner successfully completed the maintenance of the car. This is a common case. The customer has no complaints and the business is also successful. However, imagine that if the service of the 4S store can be more intelligent and simplified, the customer can accurately learn the owner's needs even if he has not arrived at the store. After the owner arrives at the store, he can complete the maintenance without waiting in line, then the customer's satisfaction and business efficiency are Not greatly improved?
It is from this point that Broadband News is starting to deepen service operations. Through the Tiger Tiger Network Service System, when the owner needs maintenance, he can make a 4S shop appointment with one click without waiting in line. The 4S shop can use the merchant client provided by Kwong League Media to acquire real-time customer maintenance, repair, and quality data, and to meet customer needs in a timely manner. Since then, 4S stores have not only reduced operating costs, but also gained access to high-performance customer relationships. At the same time, various service businesses such as maintenance reminders and appointments, roadside assistance and other processes will also be optimized.
With the wave of mobile Internet rushing to the surface, people have undergone tremendous changes in the demand, understanding and expectations of automobiles. Cars are no longer merely a means of transport, but also carry the role of driving partners. This requires car dealers to better understand the needs of car owners and do more in-depth car service so that car owners can enjoy smarter and more convenient car life in the daily car use process. Only in this way can the needs of consumers be met. Businesses can be invincible in market competition. This is exactly the direction that Guangchao Shixuan is committed to. Through the big data operation of the car network, it will build a friendly interactive platform for car dealers and car owners, effectively link owners’ needs with business services, and transform end-user interests into commercial interests and achieve total win.
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