Traditional pump industry's internet development model

Using key message systems such as ERP (enterprise resource management program), CRM (customer management system), and FM (financial management system), the company has introduced international advanced production equipment to establish R&D, procurement, production, logistics, sales, after-sales services, and human resources. Informatization system for resources and other processes... In Yongjia, more and more pump and valve companies have taken over the Internet to carry out an industrial innovation. From January to April this year, the 104 valve companies in Yongjia County achieved a total output value of 2.844 billion yuan, a year-on-year increase of 6.85%. It is reported that the county's market share of pump valves accounts for about one-fifth of the country and two-thirds of Wenzhou.

Recently, the reporter came to the most concentrated production base of the city's pump and valve companies and explored the development mode of the traditional pump and valve industry under the Internet environment.

Internet sales help SMEs stand out

In Yongjiaqi Nordic Lamu Valve Technology Co., Ltd., more than a dozen sales staff are in front of the computer, using the website's browsing data to achieve tracking service sales. “In addition to the old customers, we are basically selling through the Internet now.” Company Chairman Jin Zhiyuan introduced that Euler’s annual sales through the Internet accounted for at least 40% of total sales.

In every product produced by Orem, the certificate and the outer package are affixed with two-dimensional codes. As soon as you swipe, you can link to the company's network platform. In 2006, when the pump and valve industry started in the midst of a new era, Ollam started to touch the net in 2008. “At that time, we were a small start-up company. Compared with big companies, there was no advantage in competition and we tried Internet marketing. "The facts prove that the Internet has brought new development opportunities to Aulam. In just a few years, Ao Lamu has won the honors of "prominent entrepreneurs of small and medium-sized enterprises" and "a thousand-star growth company" in the province.

In addition to the rapid sales increase, Jin Zhiyuan also gained brand awareness. “Most of the valves and valves produced in Wenzhou were sold by agents in the Fujian business district, and they took the product route. In combination with the Internet, our branding route went very smoothly. ."

In Wenzhou Zhonghuan Information Technology Co., Ltd., which is not far from Orem, the technical team is busy introducing big data technology in its Chinese pump valve network platform to optimize the platform selection function and enhance the market value of the website. As the largest e-commerce website for pump and valve industry in the country, China Pump Valve Network now has more than 30,000 real-name certified members and more than 410,000 product supply information. The website has over 100 major advertisers, including the US IPT, Japan's OKM, Germany's Spike and other internationally renowned companies have visited more than 100,000 times daily. A comprehensive, multi-vision and vertical type of market service and marketing system for pump and valve networks has been initially formed.

Internet Intelligence Accelerates New Technology and Industry Integration

A major feature of the industrial Internet is smart manufacturing, which first instigates the transformation of information on the production line. At the end of last year, the Yongjia Pump and IoT cloud service system industrial technology innovation strategic alliance was established. It has developed a pump and valve IoT cloud service system that integrates big data, Internet of Things, wireless communication, and cloud computing technologies to achieve automatic pump valve failure. Precaution, remote monitoring of pump valve data and status, pump valve parameters, and remote control of operation.

As one of the key members of the county's pump and valve IoT cloud service system industrial technology innovation strategic alliance, at the Rotork Actuator Co., Ltd., the reporter saw a domestically-developed high-intelligent remote-controlled intelligent electric device successfully developed by the company. According to Fan Chenyun, general manager of Rotork Actuator Co., Ltd., the company has initially established a platform for electric valve monitoring and cloud service system for demanding intelligent valve manufacturing. Through the 3G network, it monitors the production process of electric valves and their operation after delivery. The status information realizes the early warning of faults in the production process of valves and electric actuators. The product can read the actuator and valve device status and valve information on terminals such as PCs and mobile phones.

“The information technology strategy of Rotork was first launched with the development of Internet technology. Today, the Group has also gradually established informatization covering processes of R&D, procurement, production, logistics, sales, after-sales services, and finance and human resources. The system has formed an integrated information platform to provide data, information, information collection, re-use, and other services for employees, suppliers, partners, and customers, greatly improving the overall operational efficiency and rapid response capability of the company. Fan Chenyun said .

This year, Olam will conduct the fourth joint-stock reform. The company will use 30% of its shares to motivate its employees, retain core talents, invest 10 million yuan in the introduction of smart devices, and replace machines. In the ball leopard valve, the company's self-developed digital machine tool equipment has doubled the production efficiency. With the number of laborers remaining unchanged, the company's annual average output value has increased by several times in recent years. The new technology and pump valve industry are accelerating integration, especially with the large number of applications of new material technologies, advanced manufacturing technologies, intelligent technologies, and network technologies, making pump and valve products continue to develop into complete sets, high parameterization, and intelligent direction, and manufacturing. The model will shift to service-oriented manufacturing.