Chery Shaolin Cooperation, Taking the Road to Expansion from Henan


Do not fall in love, sex objects in Henan

Chery Motors once again surprised everyone by its unique approach. Last week, local media in Henan revealed the news that the Chinese dark horse will cooperate with Henan Shaolin Auto. The news came out, the industry was awe-inspiring, some analysts, previously rumors Jianghuai Automobile will merge with Chery Automobile, and now suddenly half-way out of the "Shaolin Auto", and Jianghuai recently turned its attention to overseas acquisitions, whether this indicates that "Love Qijiang" From the end to the end?

Chery expands its first stop in Henan

Recently, relevant leaders of Henan Province met with Yin Tongyao, chairman of Chery, in Zhengzhou. According to information from the website of the Henan provincial government, according to the company’s development strategy, Chery selected Kaifeng as its strategic location city, fixed assets investment of 1.773 billion yuan, and the construction scale is to produce 200,000 mini-cars, 80,000 light trucks and agricultural machinery annually. Production base.

The description of the “Strategic Distribution City” shows that Chery will use Henan as its “first stop” for its off-site expansion. At present, although Henan has a trailer, Nissan, Yutong, Haima, Shaolin and other automobile companies, but the overall strength of the automotive industry is not strong, there is a strong desire to make cars bigger.

Chery Automobile also needs to consolidate the Henan market. It is understood that since 2004, Chery Automobile has not only ranked first in Henan for the fifth consecutive year, but also in the overall sales of Chery, Henan's share is second only to Shandong, ranking second in the country. From January to April of this year, the cumulative sales of Chery's main brands in the Henan market have reached 11,682 units, a year-on-year increase of 27.9%. Both Henan and Shandong were listed as separate regions by Chery. The number of dealers in Henan, Chery accurate to the county level, and its service network will be spread to the township.

Yin Tongyao said that the layout of Kaifeng was in line with Chery’s strategic need to “get cars in places where cars are needed”.

Or cooperate with Shaolin coaches

However, as the Ministry of Industry and Information Technology had already stipulated this year that car companies must establish mergers and acquisitions of new plants in different places, mergers and acquisitions are preconditions. Therefore, Chery must enter Henan to find local car companies to cooperate.

“Chery is partnering with Shaolin Motors.” Last week, a local media in Henan broke the news. However, the reporter then called Chery Automobile's Public Relations Department and the relevant person in charge said that he was unaware of the incident.

However, at the China Automobile Development Forum held in Tianjin on September 4, Yin Tongyao did not directly deny this when he was interviewed by the media. He only said that it was too early to be announced. Informed sources said that the possibility of cooperation between Chery and Shaolin Buses is very large, because the current Henan Provincial Party Secretary had worked in Anhui for many years and had a lot of contacts with Chery Automobile. In addition, Chery’s insiders also laughed that the company has a lot of people in Henan and it should do something to contribute to their hometown.

It is reported that Shaolin Motor has a certain reputation in the field of domestic passenger cars, and the annual sales of passenger cars are roughly ranked at 56 or so, and the production of minibuses is the mainstay. At present, Shaolin has formed a series of medium- and light-duty highway passenger cars, city buses, tourist special vehicles, village special vehicles, group special vehicles, and special-purpose vehicles. The annual output of Shaolin-brand medium-sized passenger vehicles has reached more than 10,000 vehicles. These are the commercial vehicles that Chery Automobile urgently needs to develop.


View related topics: China's auto industry recommence mergers and acquisitions wave


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