· China's auto industry is at a critical point in history

On June 9, the Global Automotive Forum opened in Chongqing. There are many discussions on the forum, including the issue of car joint ventures, the issue of new energy vehicles, the problem of car networking, and the current situation and future direction of the Chinese auto market.
Although on the surface, the various themes are independent of each other, in fact, all the topics are pointing to a final question: Where is the Chinese auto industry going? Or, the current Chinese auto industry is at a critical juncture at a historical juncture.
First of all, the situation in the Chinese auto market is getting more and more severe. The commercial vehicle market has been declining for a long time. The cross-type car market has not improved much compared with commercial vehicles. Although the car market showed slight growth in February 2014 and January 2015, it has been appearing for several months. The growth has slipped. The Chinese auto market is actually more difficult to rely on the SUV and MPV market.
The more difficult market situation makes the competition of auto companies brewing a big change. More and more joint ventures have not performed well in the market. The independent brands have continuously increased their market share due to SUV products. The market competition is changing. The Japanese are recovering the market share lost in the past. The German system has gradually lost its lead because of product structure and market factors.
How long will the current difficult market trend last? Perhaps no one can make it clear. However, the growth rate of the auto market may fall below 5%, which should be a long-term trend.
Secondly, the relationship between manufacturers will change greatly due to the severe market situation and the influence of “Internet +”. In particular, the participation of the “Internet +” e-commerce platform for the entire market sales system has turned the original “production enterprise + distributor” distribution system into “production enterprise + e-commerce platform + distributor” The three-link structure, and dealers will shift more from new car sales to car after-sales functions.
Third, new energy vehicles will become the starting point for the rise of China's auto industry, and gradually show signs of increasing visibility. In the global market for electric vehicles, China has two models in the top ten. Among the top ten electric vehicle companies, there are also enterprises in China. This is impossible in the traditional car world.
Fourth, smart cars will become a market competition point in the future and even more realistic. Perhaps many people are ignoring the existence of driverless cars, but the improvements in the Internet and intelligent intelligence brought around the automotive products are constantly infiltrating every detail of automotive products. The competition of intelligent automobile products is by no means a competition for the final result. The competition of intelligent automobile products will be a process of gradual evolution. If you do not notice this process, any automobile company will encounter development in the future automobile world. bottleneck.
Fifth, China’s shareholding ratio of joint ventures will be the final result. Although we can't predict when this release time will come, Chinese auto companies must be well prepared for this. Especially for those auto companies that rely on joint ventures to obtain large profits and cash, the development of independent brands has become a top priority. Whether the self-owned brands can perform well in recent years will determine what kind of outcomes these auto companies will end up with the support of the joint venture company.
Sixth, it is inevitable that Chinese brands will go global. At present, China's auto brands are mainly going overseas through acquisitions and restructurings. For example, Geely acquired Volvo. For example, Dongfeng Motor became a major shareholder of Peugeot Citroen. In addition to the capital's tentacles extending overseas, Chinese auto brands must eventually export their auto products to developed markets in Europe and the United States. This is also one of the important signs to verify the success of China's own brands.
The severe market situation and new development opportunities have made the Chinese auto industry have more development opportunities while encountering many obstacles to development. Chinese car brands are facing a critical node in the historical development stage.

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