Construction Machinery Industry Enters Ice Age

After nearly 10 years of rapid development, China's construction machinery industry has become an important part of the Chinese economy. This investment-led industry has now faced multiple problems under the influence of the overall economic slowdown.

The newly announced six listed construction machinery major listed companies’ revenue growth in the third quarter decreased by an average of 4.9%, and their profit growth rate declined faster. In the third quarter, only two companies across the industry achieved revenue growth. In the first three quarters, only one company across the industry achieved double revenue and profit growth. At the same time, the absolute value of inventories, accounts receivable increased sharply, cash flow tensions and other situations appeared one after another. When analyzing six representative companies, they found that profitability decreased, expenses increased, and receivables increased.

Recently, Jun Jun, president of the China Construction Machinery Industry Association, said that at the beginning of this year, the annual growth rate of production and sales of the construction machinery industry was expected to reach 12%. However, the current situation is very difficult, and the annual growth rate is expected to fall to 4%-5% year-on-year. .

Due to the deceleration in infrastructure investment after the 4 trillion yuan investment, the growth rate of the construction machinery industry declined sharply, and sales of some products in the first nine months of the year even dropped by 40% year-on-year, and the growth rate of the industry is still falling. According to the data released by the association, the sales growth of cranes, excavators and loaders in September decreased by 19%, 33% and 38% respectively year-on-year.

After several years of rapid development, the Chinese construction machinery industry once again faced the industry downturn. The serious backlog of inventory, production cuts or even production cuts, capital chain tensions, manufacturers face many difficulties.

The construction machinery industry's agents are also suffering.

The agents of the Chinese construction machinery industry rely on earning commissions to make money for the difference, relying on the sale of Spare Parts and after-sales service fees, etc. They have all been earning money in previous years. This year they also encountered difficulties in the downturn of the industry. In the view of construction machinery industry agents, the spring of sales recovery is far from coming. In the downturn of the industry, agents not only face the company's sales tasks, but also face the increasing difficulty of downstream payment. Therefore, some agents jokingly called themselves "rats in the bellows, with both heads mad."

"In the first half of this year, the main task that the manufacturer gave us was to reduce inventory, and also to complete new sales tasks." Mr. Lin, a responsible person in Shanghai for a listed company in the construction machinery industry, told reporters that in order to complete some sales tasks In order to maintain the cooperation relationship with the manufacturers, the company has already invested in the purchase of some products and hopes to reduce the inventory when the “Golden 9 Silver 10” sales season arrives. However, in September, the sales did not improve much and the cash flow pressure increased a lot. . The difficulty of collecting money from downstream agents is also increasing. According to an agent in Nanjing, ten years ago, the period for the purchase of mortgage loans from customers was only two years. With the intensified competition in the industry, the loan period is now generally extended to 4 to 6 years, and the down payment ratio is still declining. Last year even There is a "zero down payment" phenomenon. The account receivables data of construction machinery manufacturers can, to a large extent, also reflect the current situation of poor return of agents. According to the data, in the first half of the year, the accounts receivable of listed companies in the above nine construction machinery industries totaled 70.427 billion yuan, an increase of 54.66% year-on-year.

Agents have become increasingly difficult to survive and at this stage are considering how to survive. Of course, everyone is nothing more than struggling with internal strength, strengthening management, opening up sources, and providing quality of service.

When agents sell construction machinery products, they should always think of customers. Customers are God. Instead of buying equipment, everything is all right. Instead, they should provide an integrated value by recommending an investment method and making money. Ideas, value programs, and value-return ideas are all things to do.

Construction Machinery Manufacturers: Rational Investment Requirement
On September 7, 2012, Ying Xuan Heavy Industry held the off-line ceremony for loaders and mining vehicles. Changle Yingxuan Group, which produces citric acid, seeks new economic growth points in the heavy industry sector. It invests 5 billion yuan in new heavy-duty construction machinery and equipment manufacturing projects. Since it started in October last year, it only produced prototypes for more than 10 months. Production of large-scale loaders, excavators and other construction machinery. From the beginning of the planning and design of the project, to the official off-line loading of loaders and mining vehicles, it took only one year and two months to create the "English Hindling Speed" within the industry. After the project is fully put into production, it can annually produce 75,000 large-scale construction machinery, achieve a main business income of 30 billion yuan, profits and taxes of 3 billion yuan, and provide 10,000 jobs.

As early as 2008, Sichuan Wuliangye Group, a brewery family, invested 1.3 billion yuan to start production of excavators. At the end of April of the same year, Sichuan Sichuan Yibin Push Heavy Machinery Co., Ltd. was the first excavator to go offline, which meant that Wuliangye Group's engineering machinery products were officially put on the market. In the past three years, Push Heavy Machines has been retiring and showing up. It is hard to know how it is.

In 2010, Jiangsu Rongsheng Group, a shipbuilding private enterprise, acquired Hefei Zhenyu, established Anhui Rongan Heavy Industry Engineering Machinery Co., Ltd., and spent 6 billion yuan to build a factory in Hefei, claiming that it will annually produce 30,000 hydraulic excavators. At the Shanghai BMW Exhibition at the end of the year, Rongan Heavy Industry held high and had a glimpse of the scenery for a while. It just seemed that the replacement of excavator products after painting did not seem to attract much attention.

In 2011, the heavy-duty tycoon Haidu Construction Machinery Division of China National Heavy Duty Truck Company announced that its first hydraulic excavator was successfully developed. If you count Geely and Chery that have already been beaten, this is the third car giant who has been in the construction machinery industry.