According to statistics from the China Association of Automobile Manufacturers, in August, commercial vehicle production reached 306,100 units, an increase of 2.45% month-on-month, and an increase of 6.67% year-on-year; sales of 303,300 units were up 1.83% month-on-month and an increase of 8.24% year-on-year. From January to August, commercial vehicles produced and sold 2,840,600 and 2,869,500 vehicles, an increase of 33.92% and 37.61% year-on-year. According to past experience, now has entered the industry known as the "golden nine silver ten" in September, whether the heavy truck dealers have ushered in the sales season? The current lemon tea house invited 3 heavy truck dealers to invite them to introduce the current market conditions.
Liu Huifang: Liberated the general manager of Mengcheng Sales Service Center for commercial vehicles and a liberation dealer
Zou Lin: Huge Automobile Trade Group Co., Ltd. Taiyuan Xiaolong Automobile Sales & Service Co., Ltd. Auman Brand Manager
Dongdong Gao: Business Manager, Runan Automobile Sales & Service Co., Ltd., Lianyungang City, Hualing Heavy Duty Truck Dealer
Moderator: According to the usual practice, September is the peak season for heavy truck sales. If the first half of the year is due to engineering construction driving the sales of dump trucks, then in the second half of the year, the market will rely more on the logistics industry to drive the sales of tractors. Agricultural products, coal, etc. can be said to be the key transportation goods at this stage. Now that it has entered September, do you feel that the sales season is coming? What are the main sales models for this period?
Liu Huifang: The recent market is not very good. Now that it has entered September, sales have not been in good condition in August, especially for tractors, which can hardly be sold. The sales of tractors in the first half of the year were particularly good, accounting for 90% of total sales.
In August, we sold more than 190 heavy trucks. At present, the proportion of sales of trucks in Mengcheng, Anhui Province has increased. In the most recent period, trucks were mainly sold, and there were few tractors. The main sales force of other dealers in our region is also trucks. Now 4x2 Denway's sales are good. In August, it sold 60 vehicles. The car is relatively small, only 6.8 meters long, suitable for short-distance logistics and intercity transportation.
Zou Lin: At the beginning of June, we predicted that sales would not take off until July. Heavy-duty trucks, liberation and other manufacturers also predicted that they would enter the sales season starting from the end of July. However, the current heavy truck market in Shanxi is still not very good. Although the end of August has risen slightly, it has not yet entered the sales status of “Golden 9 Silver 10â€. In August, we sold 15 vehicles and sold 30 to 40 vehicles in the same period last year. At the same time, the market has only risen to the end of August this year, and last year in the period from July to July, sales have risen, and the sales season continues until October. This shows that sales in the second half of this year are worse than last year. The best we have been selling lately is the rear double bridge car, which is mainly used to transport coal.
Gao Dongyun: In August, we sold less than 20 trucks, compared with 40 to 50 vehicles in the same period last year. The overall sales situation of the Lianyungang market is not good. This can be seen from the amount of license plates on the vehicle management agency. It is much less than usual, and few cars can be seen on the license plate every day. Without a source of supply, the transporter's investment in vehicle purchases will be more cautious.
Among the models currently sold, dump trucks and concrete mixers are relatively large and are mainly used for real estate and engineering projects. The country attaches great importance to the development of Lianyungang area, including railway and port construction, and the demand for engineering vehicles is relatively large. To this end, Lianyungang has also built three new concrete mixing plants.
Moderator: Does this mean that this year's "Jin 9 Silver 10" has disappeared?
Liu Huifang: The demand for the heavy truck market is small. If the reasons are analyzed, apart from the current lack of supply, I estimate that it also has a certain relationship with the national macro-control. The current real estate market does not seem to be as hot as before. Although housing prices have not dropped much, the transaction volume has been declining. Many buyers are watching. Real estate involves more industries and affects all industries. Recently, there are few real estate projects around Mengcheng, Anhui, and there were many projects that were launched in the previous year and last year.
I said earlier that the sales situation is not very good, mainly due to the comparison between the second half and the first half. The situation in the past year was bad in the first half and good in the second half. This year, on the contrary, the sales volume in the first half of this year was relatively large, and sometimes it was able to sell more than 300 vehicles a month. In contrast, the sales volume in the second half was much worse. The total demand is so much that the market is overdrawn in the first half of the year and there will not be much demand in the second half of the year.
Gao Dongyun: I think it may be affected by the weather. The recent freight market lacks bright spots and the supply is relatively small. Recently, due to the impact of typhoon in Jiangsu, the country’s large-scale precipitation in the previous period has affected roads and traffic, and cargo transportation has also been adversely affected. Now many cars are not working. The freight market before and after the Mid-Autumn Festival was relatively strong.
For example, at this time in previous years, the demand for bicycles for transporting fruits and vegetables was relatively large. According to our investigation, the demand for bicycles in the Lianyungang region this year is not large, and many agricultural products are affected by the disaster weather and the output is reduced.
We do not feel that the real estate market has become colder. The real estate development projects in Lianyungang are still quite numerous. The operation of the mixing plant is not bad. The transportation conditions of dump trucks and concrete mixers are also acceptable.
Moderator: In less than four months, 2010 will be over. "Jinjiuyinshi" may not count on. How does this affect everyone's accomplishment of this year's sales task? Will not reproduce the hot sales scene in these 4 months?
Liu Huifang: We are now stocking 120 tractors. If you follow the normal sales level in previous years, this inventory is not large, but if the current sales situation continues, it will create a backlog.
For the follow-up of the four months of the market trend, we are also consulting manufacturers, users, feeling that there will be a small upsurge in October to November, and in September there should be no peak sales. Today is September 7, so far, the market is full of enthusiasm.
Zou Lin: If the sales from September to October do not go up, it is estimated that the sales season will not appear until the end of the year. I feel that there will be no "golden nine silver ten" situation this year.
Gao Dongyun: It is estimated that after the Mid-Autumn Festival, the market will be better after the weather has stabilized, and before the onset of winter each year, the demand for coal transportation is still relatively large. There will be a demand for tractors. The peak sales of dump trucks are expected to wait until next year. Now.
We only have more than a dozen stock cars, because for the time being we haven't figured out which models will be more popular. It was originally expected that a batch of pick-ups and tractors would be ordered by the end of July or early August, but then we went to the port to investigate. We found that the port transportation was relatively flat, so we didn't have many cars.
Moderator: According to the estimates of several dealers, the ratio of their completed tasks to the total tasks is between 50% and 80%. Can they complete the annual tasks in the next few months? The situation is different for each dealer. If the "Jin 9 Silver 10" fails to meet expectations, it will inconvenience the implementation of the annual market planning goals.
In addition, a dealer also stated that the “golden nine silver ten†peak season did not come, affecting not only sales, but more importantly affecting profits: “The market is not good, the price is more chaotic. Many dealers stock up Everyone is playing a price war, and many cars earn 2,000 to 3,000 yuan to sell. The more so, the more people dare not to purchase, the more they enter, the more they lose. "Of course, some dealers dare not. The reason for the purchase is not knowing what the next market will be like.
The market is light and prosperous, sales are booming in the first half of the year, and it is normal for the second half to become dull. However, the presenter reminded them that off-season sales should not be disarrayed and they should be able to grasp the business opportunities.
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