Instrumentation companies set off microblogging marketing boom

With the hot microblogging, gave birth to the relevant marketing methods, that is, microblogging marketing. Weibo Marketing uses Weibo as a marketing platform. Each audience (fans) is a potential marketing target. Each company can register a microblog on Sina, Netease, etc., and then use the updated microblog to spread the information to users. Product information, establish a good corporate image and product image. Everyday updated content can communicate with everyone, or have topics of interest to everyone, so that you can achieve the purpose of marketing. This way is the newly launched microblogging marketing.

“Every microblog user is behind a living consumer.” The microblog platform has become an important channel for enterprises to hunt for brand image and product sales. As an agile instrument and instrument company that has responded to the promotion of the Internet, it has also started to run its own account on Weibo, trying to market Weibo marketing. The well-known instrumentation giant ABB, Siemens, Honeywell, Hanwei Electronics, Bonner, etc. have all opened their own corporate accounts on Sina and conducted direct communication with users.

However, when the Chinese instrument network author observed the enterprise microblogging in the instrumentation industry, it was found that although most companies had the awareness of microblogging marketing, many companies did not really use this platform. For example, many companies have registered an account, and they have no postscript in a single position; some companies update a piece of information for one month or even longer; while some enterprise microposts are updated every day, but they are simply sent without quality products. information. This practice has not only played a corresponding role in propaganda, but has also had an impact on the image of the company.

The following are some general rules of microblogging marketing and we hope to help the company:

1) The number of microblogs is not large but rather refined. Many corporate microblogs have blindly added some attention at the beginning of establishing microblogs. Actually, this is extremely unscientific. First of all, if you want to delineate the industries that you are concerned about, such as the instrumentation and meter industry, you must first add the microblogging to the registered high-quality instrumentation industry website to attract their attention. Due to the influence of the website's own website, there is a certain amount of loyal fan groups. His active promotion will allow you to quickly integrate into the industry's micro-blog circle.

2) Regularly update Weibo information. Weibo platform generally does not limit the frequency of publishing information. However, for marketing, the popularity and attention of Weibo comes from the sustainable topics of Weibo. We must constantly create new topics and release relevant information about the company. Can attract the attention of target customers. Therefore, for the micro-blog of the instrument and instrument company that is updated once a month, I suggest that your company is not as good as it is.

3) Cannot only send product companies or advertising content. Weibo is not just an advertising platform. The significance of Weibo is information sharing. No interest is not product interaction. We must pay attention to the entertainment, fun, sense of humor, and so on. Even though microblog companies are mainly promoting products, sales of purely product information are more likely to cause customers' resentment. You can expand through the picture sharing of instrument performance cases, expert slang in the instrumentation industry, and more.

4) Good at responding to fans' comments. We want to actively review and respond to the comments of fans on Weibo. We are also concerned about the development of fans. Since it is an interaction, it will have to move with each other and it will only be possible for others to come. The significance of microblogging marketing and interactive promotion, high attitude can only affect your customer service.

5) Lucky draw activities or promotional interactions are very attractive to users and can achieve relatively good marketing results. The sweepstakes may stipulate that as long as the user forwards and comments on the marketing information according to a certain format, there is a chance of winning. Prizes must be very much needed by users, so as to fully mobilize the enthusiasm of fans. If it is a promotional event, it must have a large enough discount and discount, so as to trigger the viral spread of fans. The text of the promotional message must have a certain temptation, and it must cooperate with exquisite propaganda pictures. If you can go to a popular blogger with a large number of fans to help you forward, you can maximize the effectiveness of the event.