Along with the economic transformation and upgrading, the rapid expansion of the industry and the wave of replacement, the entire industry is undergoing mergers and acquisitions. In the first half of 2014, there were 120 million shares in the LED industry, and Lianchuang Optoelectronics acquired 39 shares of Jiangxi Lianchuang Cable. Konka exited the LED display field. OCT 248 million acquired Konka Video, Lehman Optoelectronics. A series of mergers and acquisitions such as the acquisition of 51 shares of Kangshuo Exhibition, apparently the mergers and acquisitions are hoping to take the opportunity to reshuffle, but what are the attempts of enterprises in the process of holding groups, mergers and acquisitions, mergers and acquisitions? What are the causes and external causes of this series of events? What is the current status of development after these mergers and acquisitions? Enterprise Voice This is the inevitable development of the inevitable Weizhi Alliance President Zhang Wu for the reasons of mergers, acquisitions, shares, etc., the president of Weizhi Alliance Zhang Wu said: This reason should be viewed from two aspects, one is internal Another reason is the external environment. The reasons for the enterprise itself include: First, the enterprise has problems during the economic transition period and the industrial transformation process; second, the development of the company's own products hinders the development of the enterprise; third, the internal management of the enterprise is not in place. The external environmental factors have the following points: First, the fluctuation of financial markets has hindered the operation of corporate funds; second, the structural changes in economic development and the reform of regulatory mechanisms have created a huge challenge for enterprises; Technological change and the demand for existing scale and scarce resources; Fourth, foreign companies seize the domestic market and the market competitiveness is severe. In the future, this will form a trend and is a normal state of survival and development of enterprises. Survival of the fittest, what is the purpose of the group between Huang Yanzhi, the managing director of the winning and inferior Chengtian Lighting Technology Co., Ltd.? Huang Yanzhi, Managing Director of Chengtian Lighting Technology Co., Ltd. said that the group of lighting and lighting industry is through the integration of talents, technology, capital and other aspects of resources, to achieve a synergy to enhance the overall goal of the group, thus helping individuals in the group to better Achieve strategic goals. The purpose can be subdivided into: first, to improve the operational efficiency by borrowing the advantages of other enterprises; second, integrating various funds, technologies and other resources to achieve resource sharing and increase the market share of its products in the market. Increase the certain weight in the competition; third, improve the visibility of the company and implement the brand management strategy; Fourth, improve the business efficiency of the enterprise, reduce the transaction cost, increase the financing capacity, and introduce talents; fifth, as the entry into the new The industry, reducing industry barriers and implementing a diversification strategy. Huang Yanzhi said. In the process of holding the group, Huang Yanzhi said that he should pay attention to three points. First, everyone's goals in the group are always consistent. Second, they are good at discovering the strengths and weaknesses of the individual companies and the complementarity of the advantages and disadvantages of the group. Third, the internal management of the group is standardized, such as the financial management system. Standards, standards for branding and channel building. The whole person, the whole thing, the whole money, the general manager of the whole thought and fame software, Yang Yugang, is a way for enterprises to achieve expansion and growth. Generally, the enterprise property rights are used as the transaction object, and the purpose of obtaining the controlling interest of the acquired company is to achieve. According to Yang Yugang, general manager of Fame Software, the group, mergers and acquisitions and reorganizations of many enterprises are now a kind of resource integration, but in the process of integration, we must do the whole person, the whole thing, the whole money, and the whole idea. Whole person: the integration of human resources, retaining human resources is one of the important goals of most M&A integration plans, then how to have a complete management system. The whole thing: the business integration of the strategic objectives, and the implementation of all aspects of the industrial layout and business processes after the merger, there must be a certain implementation plan. Whole money: the integration of tangible assets and intangible assets, so that funds can be properly allocated. The whole idea: that is, cultural integration, the most difficult to integrate in the process of integration is the unity of ideas, so that all people can establish a concept and belief. At the same time, in the process of holding a group, enterprises must have a big idea of ​​holding a group and an independent management concept. Do the concept first, practice later. Expert opinion: M&A and dowry Eagle Goose Team Marketing Management Consulting Co., Ltd. Chief Consultant and Chief Trainer Guo Yunping As an important part of corporate strategy, M&A is not a simple business-to-business transaction, but a business Major events in the long-term development and economic interests in the future. M&A is to reduce the cost of domestic channel construction. Li Wei, president of Weiwei, told me that the advantages of capital, talents, management, etc., can help the 200 million yuan output enterprises solve the development bottleneck. Although the mergers and acquisitions hope to take the opportunity to shuffle, but the lack of industry marketing has caused backfire. International lighting companies have rushed to the domestic market. On the acquisition of Weiwei, Weiwei has been working in the international market. The merger is intended to integrate its brand and channel advantages into its own market and quickly enter the domestic market. In fact, in the fast-growing LED market in China, it is not wise to account for an excessively high overseas market. International companies are bound to not miss this cake. At this time, the integration of products, research and development, talents and other resources with channel resources is also considered. Take advantage of the trend. In-depth changes in the supply chain system As channel construction costs become higher and higher, product homogeneity becomes more and more serious, companies begin to focus on diversified choices in supply chain procurement, and continuously optimize the cost structure of the entire supply chain system, which is intensifying. There is a clue in the boom of mergers and acquisitions. Dehao Runda entered the NVC and invested in a series of actions of Weimei Shengjing, completing the integrated industrial chain layout from LED epitaxial wafers, chips to packaging and products, and obtained resources such as channels and markets. Nowadays, the integration of upstream and downstream enterprises will be the integration of the terminal market. By holding up the channel resources, the upstream chip and packaging enterprises can be guaranteed the market, and the downstream LED products enterprises can be rooted. The industrial chain and channels are the bride price and dowry of lighting companies.
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