It is an important strategy for LED lighting companies to sell to county-level markets.


The sales of LED lamps are not going up, and the difficulty of attracting investment is the biggest headache for small business owners and sales bosses. This is not necessarily difficult to find a distributor agent product sales, but a long-term cycle of finding - losing - then finding - then losing.
As far as the current competitive situation is concerned, it is really difficult to find suitable distributors and expand sales in mature markets. Don't say that it is a small brand and a new brand that is not known. It is a lot of problems for many brands that have been operating for many years to find suitable agents. Therefore, the company basically insults every year. Therefore, enterprises are not looking for a dealer to get a certain market, but looking for a number of dealers may not be able to stand in a certain market.
How to differentiate your own dealers and which markets deserve our attention?
First of all, you should have a clear understanding of your goals and choose the dealer that suits you. Many companies develop new markets and choose the largest cities and the largest sellers in the market, or sell well-known brands, thinking that big dealers are good dealers, as long as they can get their own sales in this store can be worry-free. In fact, the strength of the dealer is only the basis, the key is whether the dealer is willing to do it with heart and concentrate on doing your brand. This is why the sales of the same brand in different markets and in different regions will be different. So the mentality of finding a dealer should be: the right one is the first choice.
Which potential dealers are suitable and worth exploring? As a small business or a new company, it is recommended to find a dealer who operates a small brand in the provincial market, and a dealer who operates a big brand in the county-level market. Find small-brand merchants in the provincial market, and find dealers that are operating in a brand position that is comparable to or lower than the brand positioning of the company. This is easy to attract dealers' interest and attention. In some prefecture-level markets, you can try to find distributors of some big brands. Because they don't get the exclusive agent of big brands, they also have the idea of ​​running big brands. Such dealers have certain ambitions and ideas for developing the market. As long as they have the right products, they can easily make the market in prefecture-level cities.
Sources of prefecture-level dealers, in addition to dealers of lighting fixtures, building materials dealers other than lighting and lighting are also worthy of attention from small businesses and new companies. These building materials businesses have cross-category business needs, such as flooring, cabinet wardrobes, ceramics and Distributors such as sanitary ware are potential customers. They can sell lighting products because they are in the middle of building materials procurement, and have advantages such as customers and sales channels.
According to the author's observation: the distributor resources of cross-category are concentrated in county-level cities. The building materials merchants in county-level cities are generally engaged in comprehensive product management. For example, distributors selling tiled sanitary ware may sell lighting products such as LEDs and LEDs. . At present, the development trend of the county economy is: urbanization is rapid, the government and the people have accumulated a large amount of their own funds to invest and consume. At present, the real estate construction and consumer demand are rapidly released. To the county-level cities, sales should become important to enterprises. Strategy.

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