From October 17 to October 18, 2013, the 4th annual meeting of the Global Automotive Forum (GAF2013), co-sponsored by the Automotive Industry Committee of the China Council for the Promotion of International Trade and the People's Government of Wuhan, and co-organized by the Organizing Committee of the Wuhan Auto Show, was held. This year's Global Automotive Forum will closely follow the theme of "The Future of Automotive Development - Goals, Strategies, and Models" and conduct exciting dialogues and discussions. The following is the speech delivered by Wang Ning, Managing Director of Iveco China.
Wang Ning: Today, the topic of my speech is about the impact of urbanization on the automotive industry, especially commercial enterprises. Just now, distinguished guests mentioned that the Chinese economy has already begun to emerge from the high-speed development in the second quarter and it is time to move to a higher stage.
In my day-to-day work, I have received a lot of questions, especially the problems of peer executives. Under the circumstances of new economic development, what impact will a commercial vehicle company have on the future technological development direction of our products? I would like to use it today. The speeches, that is to say, learned from Iveco's experience and lessons learned in the process of European urbanization of a leading European commercial vehicle company. We share with you and hope to have some reference and guidance for China's commercial vehicle industry in China.
In Europe around 1950, its urbanization reached 50%. Our country, China, probably reached this level around 2010, lagging far behind Europe. It takes about 30 years for Europe to urbanize from 50% to 70%. According to the UN survey data, they think that China is 50%, reaching 70%, and Europe's 2010 level, maybe 30 years or even shorter.
What does this explain? Although urbanization is now our government, or whether it is an economic industry or a lot of words, we believe that urbanization and the development of human society are an inevitable trend. After a period of rapid industrialization, the level of post-industrialization is With improvement and improvement in living standards, urbanization is actually an inevitable development. Europe has already passed and China has just begun to enter. What impact will this development have on our commercial vehicle companies?
There are about three types of impacts, the most important ones. Because urbanization has increased the demand for car ownership regardless of the expansion of small and medium-sized towns or large cities, so is the use of sedan cars and commercial vehicles. Two more important points are that urbanization affects commercial vehicles. Professional commercial vehicles will increase, and general use will decrease. The development of the economic industry requires more specialized vehicles driving the development rather than simple general-purpose vehicles. Just as a truck did different tasks several decades ago, commercial vehicles are now used for different purposes with specialized truck designs.
Another impact on our commercial vehicle industry is environmental protection. It should be said that when we talked about environmental protection issues of commercial vehicles ten years ago, when we talked about environmental protection issues for commercial vehicles, we didn’t attach much importance. Our country’s emission standards at that time were not very high. Third, some areas have not reached.
The environmental protection of commercial vehicles has already mentioned a very high degree of emphasis, because it has a great influence on daily life, and it has a great guiding role in the direction of technological development of commercial vehicle companies. This is Iveco's current product. After European urbanization and European customer demand, it has formed a characteristic. It is used from the lightest car in cities, in small towns, to highways, from buses and long-distance buses. There are productions, including old trains including mining vehicles. In the future, China's commercial vehicle joint ventures, as well as independent brands, will gradually need to become all-round champions. The demands of my customer base and customers will become increasingly specialized and dispersed. I need to have a variety of products in my product spectrum, instead of relying on star products. This raises higher levels of product control and cost control of product quality. The game is more complicated and the technical content is higher. To survive, we must have good product development capabilities. From light to heavy, you have corresponding products. Diversification of products must ensure that your own product development and production and sales have certain generalization and reduce costs.
The application of Iveco in Europe, the sewer dredging of medium-sized trucks, the medium-sized flatbed trailers, the traffic accidents in the city, and the damage of vehicles, he needs fast handling, including sweepers, including urbanization and residents living outside the town. , Including RVs, as well as fire engines, small fire engines, large-scale fire engines, including snow sheds, and trouble-shooters. These vehicles are developing in Europe. Commercial vehicle companies face the need for different professional and functional needs of customers. Targeted products, while ensuring standardization, this challenge is still very high for our commercial vehicle companies. Due to the 4 trillion yuan in the development of enterprises, many companies have large-scale technological construction, and several main products can indeed account for 70%. 80% of the sales, relative profits are acceptable, and then because of refinement, specialization, you have to develop a different product investment is high, but also to ensure a certain amount, which is very high for our commercial vehicle business requirements.
There is also an environmental protection, the country is very sorry to postpone, but I think the implementation is certain, because our air pollution has affected everyone's life, commercial vehicle pollution is an important source, we use the diesel engine. The increase in the amount of development of urbanization will inevitably lead to an increase in the total amount of emissions, which is unavoidable. However, as a commercial vehicle company, for the government, he asked us to reduce the number of commercial vehicle companies as much as possible, that is, to increase pollution. Standards, Europe has comprehensively promoted the Euro VI and Euro VI emission standards to be very high. The Euro VI engine is very similar to the air cleaner filter. The exhausted air has a higher resolution than the intake air. Our country cannot achieve it immediately. Euro VI, but the trend is very clear, Iveco to adapt to the European market, we must develop a more environmentally friendly engine, we invest in the environmental protection of commercial vehicles is relatively small, and now pay attention to investment.
Many of the counterparts of commercial vehicles do not understand that European companies spend a lot of money to develop clean engines. At that time, the national standard country, country, country, and country were relatively achievable and not topics. Now everyone realizes that Iveco uses higher environmental standards in Europe. Natural gas engines, using lightly loaded vehicles, meet environmental protection requirements at a relatively low cost. I think that in our large and medium-sized cities, this trend is undoubtedly a development trend for medium and light commercial vehicles. In Europe, due to the improvement of environmental protection requirements, it has even stepped into a more advanced step. All-electric light vehicles have relatively good relative paths and relatively low load. With electric drives, it is more realistic to use Iveco's extensive use of hybrid power in Europe. Oil-electricity mixing, these technologies believe that in the development of China’s urbanization, the future use of commercial vehicles will be quickly rolled out, because it has a significant effect on the reduction of our emissions. As a traditional European company, there are very With advanced technology, we use technology to import the technology into the Chinese market first. When market verification is confirmed, we will put two joint ventures in China. This is our established goal. In the future, these new technologies will change the rules of the game in the development of commercial vehicles, especially in the next five to ten years, the original single-use commercial vehicle market may be more gentrified with low cost and low price. The vehicles of the vehicle, the diversified vehicles, and the emission technology of the engine with higher demand at the same time, are replaced by products of the environmentally-friendly technology engine. Of course, for European companies, joint venture companies are very favorable to us and have been verified in Europe. It is only necessary to localize here.
Through the impact of European urbanization on its commercial vehicle companies, we can see how much China’s urbanization demands commercial vehicles. The specialization of products and the improvement of standards, including electric and hybrid electric power, are rapidly spreading in commercial vehicles. Even faster than the sedan, the electric car of the sedan talked a lot. However, due to infrastructure reasons, the reasons for the standard, it should be said that the implementation of the cost is relatively high or more complex, commercial vehicles, especially for use in urban vehicles, public transportation systems, distribution systems, companies use more, path relative prediction, can Relatively low-cost establishment of facilities, support equipment, such as the use of electric, hybrid vehicles, in the field of commercial vehicles, in the town of electric, hybrid power will enter the hands of our customers, I hope my speech Iveco in the process of European urbanization Some of our experiences and lessons are shared with you. We can learn from the development of commercial vehicles. Thank you!
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