2014 is an important year for the global industrial robot maker KUKA. A few months ago, KUKA's new Asia facility in Shanghai was just completed, covering an area of ​​20,000 square meters. Recently, Kong Bing, CEO of KUKA Robotics (Shanghai) Co., Ltd., interviewed China Industry News at the new factory. He said: "China is the only KUKA overseas production plant in the world except for Germany's headquarters."
Be global technology leader
As one of the four largest manufacturers of industrial robots in the world, KUKA's annual output of industrial robots is over 18,000 units. To date, more than 150,000 industrial robots have been installed worldwide. The company's global turnover in 2013 was 1.8 billion euros.
"From the first purely electric robot to the present, KUKA's technology has always been the leader in the industry.From the earliest dedicated control system, to the late use of industrial PC as a control system, then to use Windows as a human-computer interaction Interface, in the forefront of the KUKA. "Kong Bing said," The concept of modular robot body that is now widely used in articulated robots offset structure, but also earlier in the promotion of KUKA. KUKA recently released The latest generation of light sensitive 7-axis robot iiwa, can work completely with humans.
In general, the scope of activities of the machine and the people are separated, because the robot has a wide range of work, the path there is a certain degree of uncertainty and danger, but our newly developed robots can work with humans, without any isolation. The reason is that it built a lot of safety sensors, including torque sensing, when the collision occurs, it will take the initiative to avoid. At the same time we use the latest control system, that is, based on the JAVA Sunrise system, giving programmers and users more space to play. "
"So KUKA is a technology leader in the entire robotics industry and we hope KUKA's advanced technologies will be adopted more widely in order to achieve a better application system and a better user experience. This said.
With a professional background in mechatronics and more than 20 years of experience in robotics, Dr. Bing is an expert in the robotics industry. He talked about the key issues in the robot industry and its development direction. He has his own experience.
"For a company that produces robots, having its own core technology, including core controllers , drives, and strong research and development capabilities, is the key to getting bigger and stronger." Kong Bing talked about the development of the industry , "Another key is the application link, how to understand the use of the robot and the environment, what functions need to be implemented in the application, how to track the development of the latest technology to improve or add more user-friendly and user-friendly features "
Continuously expand the application area
"From the perspective of the development of the entire robot industry, its earliest fields of application are not entirely in the automotive industry, but rather bulky and even dangerous types of work.Later the robot application gradually extended to the production line, because as the automotive industry gradually The development and expansion of specialized production become the mainstream, especially with the increase of labor costs, the demand for alternative labor is also growing.
Since 2000, the general industry such as the food and beverage industry, the electronics manufacturing industry and the later solar industry have started to enter specialized and large-scale production, which requires a lot of manpower. The same reason also urges the robot in These industries are widely used. Analysis of the two major application areas for the robot - the car and general industry, Kong Bing analysis said.
"But now that China has reached a certain stage of industrial development and, like other developed countries, it has encountered the problem of labor shortage and rising costs, and thus the demand for industrial automation is getting higher and higher. So nowadays, in addition to the automobile industry, robots are getting more and more We are expecting that in the future, the robot will not be smaller than the automobile industry in the general industry and should be much larger than the automobile industry in the future.
In terms of sales of KUKA, KONG Bing said that sales of KUKA robots in the automobile industry now account for about 50% to 60%, and the other 40% to 50% should be general industries. Specifically, Kong Bing classified 3C industries, namely Computer, Communication and ConsumerElectronic industries, as a large-scale employment sector in China and as a potentially large-scale application of industrial robots.
"The use of KUKA robots in the global automotive industry is of course a good thing, and in the past few years KUKA has been researching how to extend its focus to the general industry outside the automotive industry so that the channel, the customer base Have been further expanded. "
Close to the huge Chinese market
The start-up of the new plant in Asia is undoubtedly an important step in KUKA's global strategy and its highly praised from a strategic perspective. "In China, there is a huge market for automation solutions based on industrial robots. The KUKA plant in Shanghai will For China's industrial automation solutions to make greater contribution. "
Turning to the operation plan of KUKA's new factory in Shanghai, Kong Bing said: "It is estimated that the annual production of robots in the new factory will reach 5,000 units. If the market is in good condition afterwards, we may have a bigger goal. This year we started the operation The first year, our goal is to achieve more than 3000 local production.
With regard to KUKA's idea of ​​investing and building factories in Shanghai, Kong Bing said that China is now becoming an increasingly larger market with the highest growth rate in the world. KUKA needs to be close to the market and respond promptly to market demand. Second, current customers, especially those in the general industry, are placing increasing demands on the timing of robot deliveries, prompting KUKA to further increase the rate of local production. "The biggest benefit of establishing factories in China is to increase the rate of market reaction.Germany products shipped to China require a minimum of six weeks shipping and customs clearance, while local production saves at least a lot of logistics time." However, Kong Bing stressed that " "KUKA is a German company and we want to be localized both in China and around the world, but localization needs to be done step by step, and we must gradually build it up while maintaining the quality of the KUKA robot , Not for localization and localization. "
Answering a reporter's question on whether "China's economic slowdown has an impact on the operations of KUKA," Kong Bing said with a smile: "No, not feeling overall." According to IFR, the growth rate of industrial robots in the Chinese market is 15%, our goal is not lower than it.As for China's market share, we hope to have a larger share. "
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