Problems with the export of LED display industry With the continuous development of the economy, the export volume of SMEs in China has begun to grow rapidly, and the proportion of exports of higher value-added products has gradually increased, showing strong growth potential. In China, the development of the LED display industry has been more than 20 years, but the speed of development is amazing. Whether it is industrial scale or international status, the export of products has undergone tremendous changes over the years. The LED display application industry began to develop at a faster rate in the mainland, and the products have also increased with the development of the domestic market. As a country with a large population, China's domestic consumption level has been increasing year by year. Therefore, LED application products have begun to go out of the country. It is also for these reasons that has driven the export trade of many domestic products. Therefore, in recent years, exports have played an important role in China's national economy. However, opportunities are always accompanied by risks. In this era of accelerated globalization and intensified competition, although the export volume has continued to grow and production has developed at a high speed, there are also a series of problems such as frequent product quality problems, trade barriers, and rising costs. As a new type of technology product, LED has a wide range of applications on a global scale, and the total value of exports is increasing year by year, but at the same time more and more problems are gradually exposed. The impact of these contradictions on exports cannot be ignored. So how to seize opportunities and avoid risks is a problem that we must all seriously consider. Before that, we must first understand what problems the LED display industry is facing in the process of exporting, so that we can prescribe the right medicine and have an advantage in export. I. Weak awareness of independent intellectual property rights Many companies today do not know much about intellectual property rights themselves, and their business ideas are still at the low level of making money. As a result, some domestic enterprises have been severely constrained by intellectual property issues, resulting in a lack of crisis in the industry's dominant power. Due to the lack of independent intellectual property rights of domestic export enterprises, it has adversely affected exports and has large direct economic losses every year. Nowadays, the company's independent research and development, the ownership of products with independent intellectual property rights is insufficient, and the company's profit margin is repeatedly depressed, so it is difficult to obtain higher profits. China's LED industry is now facing such a problem. Intellectual property is the key to the innovation and development of the LED industry. If it is missing, it is a dangerous challenge for the LED display outlet. Although the number of LED patent applications in mainland China has increased significantly in recent years, China's position in the global LED intellectual property landscape has not been fundamentally improved. And there is still a serious lack of fair and orderly principles in the market. Therefore, intellectual property issues often evolve into patent disputes, and the risk of trade friction is also increasing. Today, LED intellectual property issues are like a sword hanging on our LED industry in China, and it is possible to fall at any time. The issue of intellectual property rights is related to the sustainable development of the entire LED industry. If it cannot be properly solved, it may lead to a series of industrial crises. The product market will continue to experience homogenization competition, and it is difficult for products to transform industrial profits. The imperfect intellectual property protection system and the weak corporate intellectual property rights are the main reasons. II. Trade Barriers Since the reform and opening up, China's export trade has developed tremendously. Exports have played a big role in the development of Chinese enterprises. However, the road to the development of foreign trade of enterprises is not always smooth. In recent years, the traditional trade protection methods in the LED display industry have been decreasing, but various trade barriers have become the main constraints in the foreign trade of LED companies in China. In fact, not only LED companies, but also many domestic export products. Under the influence of trade barriers. The phenomenon of trade barriers has a direct impact on any company. LED display companies have also encountered such a situation in the process of exporting, and it is difficult to move because of the rise of the export threshold. As a result, many products cannot enter the target market due to technical, environmental or labor factors. Although the purpose of its trade barriers is to protect the country's economy from foreign products, the excessive protection has caused many adverse effects on the economic development of many import and export enterprises. At the same time, it has caused a major impact on a large exporting country like China, which has narrowed the trade surplus between China and related trading countries and even turned into a trade deficit, thus affecting domestic export trade processing enterprises, affecting Chinese enterprises to open up foreign markets, and compressing The competitiveness of China's exports. III. Enterprises turn to foreign markets. Competition has been fierce in recent years. Although LED display applications are widely used, they have broad prospects in the world market. But because of this, more and more enterprises are constantly moving closer to the LED industry, and more and more LED companies are beginning to explore overseas markets. For a time, exports have become a new direction for the development of the LED industry. It is also driven by the domestic market demand, and the phenomenon of overheating of the industry. Due to the overheated industrial investment in recent years, it has brought a lot of influence to enterprises. Overheated industries lead to overcapacity, lack of core technology, excessive market competition, etc. Small enterprises will also cause losses due to lack of competitiveness and then close down. The excess of products will also lead to oversupply and thus lower the price of products. At the same time, profits are declining, quality is declining, competition of downstream enterprises is fierce, and there are few independent brand products. Compared with foreign large enterprises, it seems that the strength is very thin and so on, which has brought severe challenges to enterprises. Most LED companies now lack technology and are highly dependent on imports. Enterprises do not have research and development strength, rely on plagiarism against other companies, and fight price wars, making the market that is not standardized more chaotic. This is unfavorable for every business. Therefore, in order to better solve the problem of overheating in the industry, enterprises should maintain a relatively calm thinking to look at the development of the industry. Instead of blindly following the trend, rushing forward.
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