Leveraging on “Internet +” Xichai's transformation and development model

Once upon a time, how many drivers dreamed that in the event of an engine failure on the road, only one instruction was needed to get the most professional help immediately; when the car needed maintenance, it would immediately be able to navigate to the nearest service station in one click; when the vehicle appeared In the event of a temporary breakdown, you can search for and view the electronic product map of the engine anytime, anywhere, and look for typical troubleshooting methods. Before, these may only remain in the imagination. However, on September 26, 2015, with the deputy director of FAW Xiizhai Jiyi Ji and the chairman of Changzhou Bus Company Cai Jianchen pressing the start screen, the “Smart Wise” APP software was formally launched. All this became simple. As long as you move your finger, Xichai Smart Butler will provide you with the most professional services.

This is just one of the measures taken by Xiehai to serve users. On the day the APP went online, it coincided with the 72nd anniversary of the establishment of Xichai. “Thanksgiving and old friends' tin “,” FAW Xichai “Friends” thanksgiving tour also coincided with the same period. Held. Forty people from all ages and various types of old users gathered in Wuxi, planted friendship forest together with Xichei people, unveiled the Friends’ Archives, participated in activities such as Thanksgiving Ceremony. At the same time, they together with the national users on the “Wisdom Xichai” APP Participate in the "second kill" and carry out an on-site lottery draw.

Xichai was founded in 1943 and has created countless glories and glories in more than 70 years of development. The first "steelless diesel engine" in China, the first ductile cast iron crankshaft, the first "air cooled diesel engine", and "Aowei" series engines have won the second prize of national scientific and technological progress, and won the first prize ······· It has made important contributions to the development of China's internal combustion engine industry. At the same time as the rapid development of the company, Xichai is committed to customer satisfaction. With high-quality products and caring services, Xichai has won a number of loyal fans, creating countless hardcore users, pioneers who have become wealthy, and car owners.

To further care for users, since May of this year, Xichai has launched activities to find old users of Xichai machines around the world, organized visits to small teams, successively went to major markets such as Russia, Vietnam, South Africa and other Xichai exporters, as well as Beijing and Shanghai. , Henan, Anhui, Shandong, Hebei, Xinjiang, and other places, on-site visits, send love. On September 26th, 40 old users were invited to attend the “Grateful Old Friends, Hearts, Tins,” “FAW Xichai” “Friends” Thanksgiving Trip.

The old users of Xichai and the 14 representatives of the whole plant jointly planted the cherry blossom friendship forest. You Zhiqing, Deputy Chief Economist, and Li Qianyang, Deputy General Manager of the sales company, and the third generation hardcore users of the grandparents and grandchildren started their studies, and Wuxi Public Transport Deputy General Manager Chang Tangguo together To unveil the memorial of the deep friendship between Xichai and its customers.

In the 1950s, Wang Yuzhong, the user of “Old Cattle”, and Wang Guangming, the original captain of the Forbidden City’s repair center, and the creators of the 2 million-kilometer miracle without exception, represented Liu Hua of Xinjiang Hetian Shuntong Transport Company and Zhu Jinguo, deputy general manager of Shanghai Jinjiang Business Transport Company. The old Chai engine users and the old employees of Xichai shared the friendship and developed together. Subsequently, the unveiling ceremony of the old friend's archives room was also held.

At the Factory Chamber, nearly 600 Xichai employees and 40 old users, 40 dealers, and service station representatives gathered to participate in the Thanksgiving ceremony. They also selected representatives of hardcore users, car owners, and wealth-rich pioneers. Commendation rewards. Shandong user He Jingchun is a car expert and likes to study fuel saving technology. In 2014, he drove the Liberated J6P equipped with Xichai Aowei 11-liter aircraft, measured the ultra-low fuel consumption of 26L at a standard operating condition of 100 kilometers, and won China FAW Commercial Vehicle's "Oil Master" - a fuel-saving challenger in Shandong. , Chengdu, the "double champion." At the Thanksgiving ceremony, he and other 23 users were awarded the “Friendship Award”. He Jingchun said with emotion that Xichai not only saves fuel, helping me to reduce the cost of vehicles; Xichai's services are also very intimate and timely and efficient. Today, Xichai gave me this award and I was very touched. In order to express his gratitude to Xichai, he also deliberately produced a pennant and presented it to Xichai at the event. 12 users such as Hebei user Li Huanfu were awarded the “elite old friend award”. Li Huanfu said affectionately, "I am a person who made a fortune by relying on Xichai. Xichai has been with me for more than 20 years. From the 180-horsepower liberating long-distance car to the liberation of the top four, to the present liberation. J6, I used to liberate the Xi Chai.I was the first step on the way to getting rich and I was building my own transportation company. I thank Xichai from the bottom of my heart. It gives us no worries about our sports car." Four users such as the Guangdong user Zibo were awarded the "Memorial Friends" award. He said excitedly at the Thanksgiving Ceremony: “Xichai, as a leading company in the domestic engine industry, has always been renowned for its “fuel-efficient, environmentally-friendly, reliable” products and “sophisticated and thoughtful” services. At the moment, Xichai has courageously picked up the banner of rejuvenating the national industry, and in the competition with international players, it has increased the brightness and added color to its own brands. We will continue to love the Xichai machine and do Xicca’s as always. Hardcore fans."

In order to promote the transition from a product manufacturing enterprise to a technology service enterprise, it will occupy a technological high ground in a new round of competition and win the winning chance. Xican firmly seized the opportunity of information technology development, with APP as a “general”, intelligent manufacturing as a “total platform”, and Internet+ as the “total path” to build smart products and build smart Xichai.

The “Wisdom Xichai” APP launched this time, with the help of “Internet+”, provides tailor-made all-around services for users. With this platform, users can more fully perceive the charm of Xichai's “core service”. Fingertips tap, wisdom goes with you. Xichai APP software has more than 10 columns including user interaction, inquiries, information announcements, product brochures, emergency rescue, maintenance inquiries, network search, anti-counterfeiting queries, and difficult faults. It has comprehensive functions and powerful performance. The user interaction section contains popular activities such as spikes and grabs for red packets. Users will be the first to learn about the various activities launched by Xichai. The information inquiry column facilitates the user to query engine information and accessory information. The information bulletin can be the first time to learn about the various products of Xichai listing, service promotion and other information. The product catalog column allows users to search and view the electronic product map of the engine anytime, anywhere. The emergency column can be in case the user encounters an emergency situation, a key to rescue. Maintenance inquiries and difficult faults can help users understand the proper use and maintenance of the engine and typical fault cases. The “Inquiry” section of the website announces the distribution of traffic services and accessories network around the destination and enables one-click navigation of the destination.

At the on-line ceremony, in order to give back to users, Xichai carried out spike activities with the APP platform. All registered Xichai users can use “zero yuan spike” worth of 926,000 worth of repair coupons. Once the spike is successful, the app will automatically send a confirmation push message. In the next year, the user can use the two-dimensional code in the information to receive the same amount of cash at all service stations in Xichai for maintenance, repair, purchase of parts, and purchase of the whole machine. At the same time, on the site of the event, three Xixi old user representatives also selected 100 lucky people from the registered APP users. They will receive gifts worth 1,000 yuan, 500 yuan and 200 yuan respectively. All winning users will receive the winning information from the Smart Westwood APP. At the same time, the FAW Xichai WeChat public number and official website will also be announced in a timely manner. Xichai will deliver prizes within 10 working days.

Thanks to the old friend, the heart of the "tin", FAW Xichai "Friends" thanksgiving series of activities, so that users really feel the love from Xichai. The on-line implementation of the Smart Xichai APP will help Xichai to further narrow the distance with users and increase the brand's viscosity. With the advent of the “Internet Plus” era, FAW Xichai has been well prepared and is now fully opening up the great journey from product manufacturing to technology service-oriented enterprises.

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