The Michelin Group is currently announcing that it will acquire BookaTable, an online catering booking site. This acquisition shows Michelin’s determination to accelerate the development of this market.
Michelin announces acquisition of BookaTable
BookaTable, headquartered in London, UK, is a leader in the European online restaurant reservation market, with more than 15,000 organizations using its services. The number of bookings in Europe in 2015 exceeded 34 million.
The year-long partnership between Michelin and BookaTable began in March 2013. This collaboration enabled Michelin Restaurant to use BookaTable's solution to provide web and mobile application booking services. In addition to helping to win the already well-established European market of BookaTable, this acquisition also consolidates and accelerates the development of Michelin's online restaurant reservation technology platform, providing consumers with higher quality services and developing new services for the future. In addition, Michelin also plans to promote services to new countries, especially the Nordic countries.
After the acquisition of BookaTable, "Michelin will be able to make full use of its traditional experience in rating restaurants and become a leader in the European online restaurant reservation market," said Ms. Claire Dorland-Clauzel, member of the Group Executive Committee.
With the emphasis on the transportation industry, Michelin has begun to accelerate the development of travel assistance services and create unique transportation experiences for customers by providing high value-added products and services. Michelin has become the world leader in restaurant guides with the Michelin Guide, and BookaTable is the industry leader in the European online restaurant booking market. The combination of the two will help restaurant owners develop their businesses by providing new solutions and help consumers simplify meal orders. Process.
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