Starting from August 1, the sales department of Mercedes-Benz China and Beijing Benz started to work together and prepared for the GLK, an SUV model that will be made domestically in October this year. This is the beginning of the merger of Mercedes-Benz China and Beijing Mercedes-Benz channels. Recently, the chairman of Beiqi Group and Daimler Northeast Asia President Hua Lixin’s negotiation on channel integration has been ongoing.
According to the reporter’s understanding, the negotiations for the establishment of a joint venture sales company are based on the general principle that “all parties’ interests must be guaranteed†and have entered the negotiation stage of specific details. The equity ratio of the joint venture company is currently the focus of negotiations between Xu Heyi and Hua Lixin.
The specific process of the joint venture is currently limited to Xu Heyi and Hua Lixin. The arrangement of executive positions for joint venture companies that the outside world has been paying attention to has not yet been discussed, but it will be based on the principle of “who is responsible for which party’s resources are responsibleâ€. Xu Heyi’s private attitude is: The Chinese side is strong in network construction and after-sales services, and the German side of the market and products have advantages.
If it is going well, negotiations will be completed by the end of this year or early next year and a joint venture sales company will be established. At present, Beijing Benz and Mercedes-Benz China's production and sales, the major events reported to Xu Heyi and Hua Lixin, daily affairs to the executive vice president Fu Qiang and Mercedes-Benz China sales executive vice president Hao Bo reported.
Mercedes-Benz is currently the only luxury car manufacturer in China with two sales from Beijing Mercedes-Benz and Mercedes-Benz China. Because two heads and one body lead to the sale of imported cars and domestic cars, and even fight each other, the phenomenon of dealers' heavy import cars and light domestic cars is also very common and has seriously affected the development of Mercedes-Benz brand in China.
In recent years, Audi and BMW have relied on the excellent sales of domestic cars and have grown at a rate of more than 100,000 vehicles per year in the Chinese market. Mercedes has felt unprecedented pressure. According to forecast: Mercedes-Benz sales in China this year may exceed 300,000, of which 200,000 imported cars, domestic cars 100,000. This inverted sales structure of imported cars and domestic cars is not the result of Beijing Mercedes-Benz and German Mercedes-Benz. In 2009, Daimler Global President Cai Che had publicly stated that in the future, Mercedes-Benz’s 70% share of the Chinese market will come from domestic cars.
It is to see the slow growth of the domestic-car business. Xu Heyi and Hua Lixin negotiated on the merger of the network since last year. A month ago, Xu Heyi flew to Daimler's headquarters in Stuttgart and met with him. He conveyed his opinions on urgently integrating the sales system in China and received a positive response from Cai Che. At present, China has surpassed the United States as the most important overseas market in Mercedes-Benz's business strategy. In order to demonstrate its focus on the Chinese market, the Daimler Benz Global Business Conference will be held in China in September.
According to the reporter’s understanding, Beijing’s Mercedes-Benz’s 2015 plan has been finalized, and Xu Heyi and Hua Lixin have reached 24 resolutions. These include: the establishment of a large R & D center, the establishment of the only Daimler-Benz engine plant overseas, production of Mercedes-Benz's latest type of direct injection engine. The production capacity will increase from an annual output of 100,000 vehicles to an annual output of 400,000 vehicles. At the same time invest in new energy vehicles. The entire investment plan involves seven products, 25.3 billion yuan.
Since Xu Heyi took over as chairman of Beiqi Group in 2007, he has devoted a great deal of his energies to Beijing Benz. He has privately revealed that he has been solving three things in the past few years: First, the tripartite shareholder relationship between BAIC and DaimlerChrysler. . Second, promote Daimler to increase investment in China. Third, to resolve Mercedes-Benz's historical problems in the channel.
With the separation of Daimler and Chrysler, and Daimler’s headquarters recognizing the importance of the Chinese market, Xu Heyi’s first two issues have been resolved, leaving only the last channel issue.
According to the reporter’s understanding, the negotiations for the establishment of a joint venture sales company are based on the general principle that “all parties’ interests must be guaranteed†and have entered the negotiation stage of specific details. The equity ratio of the joint venture company is currently the focus of negotiations between Xu Heyi and Hua Lixin.
The specific process of the joint venture is currently limited to Xu Heyi and Hua Lixin. The arrangement of executive positions for joint venture companies that the outside world has been paying attention to has not yet been discussed, but it will be based on the principle of “who is responsible for which party’s resources are responsibleâ€. Xu Heyi’s private attitude is: The Chinese side is strong in network construction and after-sales services, and the German side of the market and products have advantages.
If it is going well, negotiations will be completed by the end of this year or early next year and a joint venture sales company will be established. At present, Beijing Benz and Mercedes-Benz China's production and sales, the major events reported to Xu Heyi and Hua Lixin, daily affairs to the executive vice president Fu Qiang and Mercedes-Benz China sales executive vice president Hao Bo reported.
Mercedes-Benz is currently the only luxury car manufacturer in China with two sales from Beijing Mercedes-Benz and Mercedes-Benz China. Because two heads and one body lead to the sale of imported cars and domestic cars, and even fight each other, the phenomenon of dealers' heavy import cars and light domestic cars is also very common and has seriously affected the development of Mercedes-Benz brand in China.
In recent years, Audi and BMW have relied on the excellent sales of domestic cars and have grown at a rate of more than 100,000 vehicles per year in the Chinese market. Mercedes has felt unprecedented pressure. According to forecast: Mercedes-Benz sales in China this year may exceed 300,000, of which 200,000 imported cars, domestic cars 100,000. This inverted sales structure of imported cars and domestic cars is not the result of Beijing Mercedes-Benz and German Mercedes-Benz. In 2009, Daimler Global President Cai Che had publicly stated that in the future, Mercedes-Benz’s 70% share of the Chinese market will come from domestic cars.
It is to see the slow growth of the domestic-car business. Xu Heyi and Hua Lixin negotiated on the merger of the network since last year. A month ago, Xu Heyi flew to Daimler's headquarters in Stuttgart and met with him. He conveyed his opinions on urgently integrating the sales system in China and received a positive response from Cai Che. At present, China has surpassed the United States as the most important overseas market in Mercedes-Benz's business strategy. In order to demonstrate its focus on the Chinese market, the Daimler Benz Global Business Conference will be held in China in September.
According to the reporter’s understanding, Beijing’s Mercedes-Benz’s 2015 plan has been finalized, and Xu Heyi and Hua Lixin have reached 24 resolutions. These include: the establishment of a large R & D center, the establishment of the only Daimler-Benz engine plant overseas, production of Mercedes-Benz's latest type of direct injection engine. The production capacity will increase from an annual output of 100,000 vehicles to an annual output of 400,000 vehicles. At the same time invest in new energy vehicles. The entire investment plan involves seven products, 25.3 billion yuan.
Since Xu Heyi took over as chairman of Beiqi Group in 2007, he has devoted a great deal of his energies to Beijing Benz. He has privately revealed that he has been solving three things in the past few years: First, the tripartite shareholder relationship between BAIC and DaimlerChrysler. . Second, promote Daimler to increase investment in China. Third, to resolve Mercedes-Benz's historical problems in the channel.
With the separation of Daimler and Chrysler, and Daimler’s headquarters recognizing the importance of the Chinese market, Xu Heyi’s first two issues have been resolved, leaving only the last channel issue.
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